Who embodies social listening better than Samantha Jones? Kim Cattrall stars in Meltwater’s new campaign and she’s a natural fit because she played a PR executive in Sex And The City. It’s an intriguing campaign that shows how a B2B tech company can seamlessly engage a cultural icon. The tagline is perfect: intelligence is always in style.
Sex And The City sparked many conversations and Meltwater challenges you to do the same through data-driven decisions. The campaign’s messaging has a sophisticated way of demonstrating how the media monitoring software can empower you at work.
It’s a clever partnership for Meltwater. Samantha Jones made it look cool to work in PR and inspired many publicists’ careers, even if they’ll never admit it. Plus, Kim Cattrall’s style confirms that you can look amazing while sharing smart insights at any age.
Keeping your finger on the pulse might sound cliché at this point, but it’s truly essential for leaders. Note how Meltwater doesn’t suggest that you need to be chronically online. Sex And The City detailed everything they did offline and lunching with friends didn’t interfere with Samantha running a successful business. Samantha was always well informed and Meltwater’s campaign amplifies how users can easily spot trends and issues with AI.
The marketing copy effectively alludes to Samantha’s homebase in New York. Meltwater warns that “a story about your brand can break in London, spike on social in Tokyo, and turn up in an AI answer before it even reaches New York.”
Managing a global audience for the Kim Kardashian: Hollywood game at EA confirmed the power of social media. You need to be prepared for the unexpected because you never know what could happen while you’re sleeping.
My biggest disappointment with Sex And The City’s spinoff was that Sarah Jessica Parker told Howard Stern she didn’t watch it. How can an executive producer and actress process external feedback if she hasn’t seen the final cut? This makes Meltwater’s campaign stand out even more as it highlights the value of gathering intel about sentiment that affects your reputation.
I couldn’t help but wonder if Meltwater could also educate fans about the correct way to spell the name of their favourite series. In the meantime, check out my stand-up comedy clip about Sex And The City and remember to incorporate typos in your keyword searches.
Follow me on Instagram & LinkedIn for interviews with industry leaders. Let’s chat about the hottest brands, latest trends and the business of Hollywood!
Hiring? Help me find my next marketing or writing opportunity!