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advertising

Kim Cattrall Shows How Meltwater Empowers You

Kim Cattrall Meltwater

Who embodies social listening better than Samantha Jones? Kim Cattrall stars in Meltwater’s new campaign and she’s a natural fit because she played a PR executive in Sex And The City. It’s an intriguing campaign that shows how a B2B tech company can seamlessly engage a cultural icon. The tagline is perfect: intelligence is always in style.

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October 14, 2026 by

What The Coca-Cola Store Can Learn From Pepsi’s Super Bowl Ad

Coca-Cola polar bear at Coca-Cola Store Las Vegas

Pepsi’s Super Bowl polar bear ad had wild timing after my recent visit to the Coca-Cola Store at Disney World. Pepsi made a bold statement with its taste test, Coldplay reference and Easter eggs, which instantly became a conversation starter.

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February 11, 2026 by

Ron Tite Tests Ideas On LinkedIn Like A Comedian

It was great to talk to Canadian advertising legend Ron Tite! To kickstart our conversation, he shared some practical applications of comedy in the corporate world. We wrapped up by playing a fun game called “What’s The Purpose?” inspired by his new book, The Purpose Of Purpose!

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July 28, 2025 by

Elle Fanning Glides Through New York With Coach Tabby Bag

Elle Fanning – Coach On Your Own Time Campaign

I’ve enjoyed seeing Coach’s new ad with Elle Fanning pop-up in YouTube pre-roll. And it’s been a while since I’ve featured one of my favourite ads!

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May 29, 2025 by

Linda Kash The Philly Angel Spreads More Joy In Holiday Movie

Linda Kash
Linda Kash in Auld Lang Syne

Linda Kash stars in the new holiday movie Auld Lang Syne with fellow Canadian icon Mimi Kuzyk. The premise is a very funny concept: two frenemies hide on a film set while the cast and crew go home and the homeowners enjoy a paid vacation in Hawaii.

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November 12, 2024 by