It’s quite another to learn more about the accessories brand from an insider.
Name: Lori Petteplace
Position: PR & Marketing Manager
Education: Psychology, McMaster University
In 140 characters or less, describe your role at Fossil:
Out-of-box promoting and event planning to increase brand awareness, sales & desire of the brand while crediting 1 of our wholesale partners
How does Fossil foster creativity at the office?
Fossil has their finger on the creative pulse for their employees. We have an open and engaged idea environment, where ‘answers are in the room’ round-table discussions are common. We sincerely and actively pursue placing people in roles that suit their personality, creativity, talents, desires and ambitions.
Fossil works with many brands, but its partnership with Michael Kors seems to be the most well known. Why do you think Michael Kors watches are so highly coveted in particular?
Michael Kors has taken aspirational ‘Jet Set’ lifestyle and presented it to the fashion-conscious individual at attainable price points. Further, he provides a head-to-toe look emphasizing not only his apparel but also his finishing accessories – the statement watch, stacked jewellery, a handbag and footwear.