How Axe Is Changing Attitudes About Gender

Axe Is It Ok For Guys

I still remember how excited Unilever’s team was when they announced that Axe was going to send some lucky guys to space. My peers shared their enthusiasm when we watched a teaser video together at Queen’s University in 2013, but that was the last time I really thought about the brand.

Axe just released a new ad that challenges common stereotypes about young men, which I love. This video makes me rethink what Axe stands for and I admire how it has the power to change consumers’ views about gender. In a way, this ad is long overdue. It’s 2017! Of course it’s ok for guys to wear pink (and not just on Wednesdays). So what if a boy doesn’t like sports?

I wish Axe didn’t have to include a question about depression because it should be obvious by now that guys have mental health issues too. The best article I read on Bell Let’s Talk Day was written by a local male marketer and that was one of many stories. Continue Reading

Chatting With Caitlyn Jenner

Caitlyn Jenner's book The Secrets of My Life

I still remember where I was when the Vanity Fair cover was announced on social media and I followed Caitlyn Jenner’s new Twitter account. I remember which Starbucks location I sat in to read the article. And now I will always remember that time I met Caitlyn in-person. 

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Step Into Spring With Sears

Sears Canada Experience Change TTC

When I received a cryptic event invitation to attend a special launch party for an undisclosed brand, I was intrigued. It seemed like a unique opportunity and I trusted the PR firm, so I signed up!

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Play Review: Sousatzka

Sousatzka Toronto

Photo Source: @SousatzkaTO

Sousatzka captivates you as it takes you on an adventure from South Africa and Poland to England. It focuses on the story of a child protégé, Themba, and his piano teacher, Madame Sousatzka.

After his activist father gets arrested in South Africa, Themba and his mother escape and move to London. Once they are introduced to Madame Sousatzka, their families and friends meet, and they begin to exchange stories of struggle and survival.

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Celebrating The Next Chapter With eTalk

Sarah Prince and Chloe Wilde

After exploring design options for months, I am so excited to share Hot On The Street’s new look with you. Hot On The Street’s 7th anniversary is coming up in May and I think this makeover has been long overdue. My favourite feature of my blog’s new design is the Instagram feed in the footer.

I couldn’t think of a better way to celebrate the re-launch of my blog than a meet and greet with etalk co-hosts. I have admired Liz Trinnear since watching her win the Much VJ competition from the basement of my residence at Western. She studied MIT too and she really inspired me to pursue a career in entertainment.

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