Movie Review: Neighbors 2: Sorority Rising

Neighbors 2

As far as sequels are concerned, this is a good one. In Neighbors 2: Sorority Rising, Mac Radner (Seth Rogen) and Teddy Sanders (Zac Efron) return to the big screen for another adventure involving young college students who are more concerned with partying than showing respect to their middle-aged neighbours.

This time around, it revolves around a sorority led by Shelby (Chloe Grace Moretz AKA Brooklyn Beckham’s girlfriend), a girl who insists that if fraternities can host parties, then sororities can too. Shelby’s new sorority complicates things for Mac and his pregnant wife Kelly whose house next door is in escrow. Things escalate very quickly and before you know it, Shelby and her friends rob Mac’s house, hack his phone and become his worst nightmare.

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Desjardins Lets You Enjoy The Better Things

There are few things I like more than saving money and Desjardins Insurance’s latest ad captures that sentiment well. In Better Things: New TV, a couple shopping for a new TV must decide which TV fits their budget. An electronics store like Best Buy is always filled with people looking for gifts, toys and practical solutions, so it’s a good setting for this story.

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Movie Review: Obit

Hot Docs - Obit - Bruce Weber and Vanessa Gould

Director & Producer Vanessa Gould and Reporter Bruce Weber

What do you consider a newsworthy death?

Well, the New York Times’ obituaries section is not limited to celebrities and politicians, as there are many ordinary people doing extraordinary things and their stories deserve to be told in print and online. By flipping to the obits section, you can access history from the perspective of a skilful reporter who wrote a retrospective about a person who led a meaningful life. That’s something worth reading.

After job shadowing a movie critic at The Globe and Mail during high school, I was intrigued by the movie Obit, as it promises to offer a behind the scenes look at The New York Times. Thankfully, Vanessa Gould’s movie is insightful and engaging and you don’t need to be a journalist to enjoy this documentary at Hot Docs. After all, the obits are written for everyone. One of the reporters communicated this effectively when he said that their challenge is to craft an entertaining piece about history for people who don’t know history.

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How To Celebrate Social Media Milestones

Reaching certain social media milestones, such as reaching a benchmark in your number of followers, can be very exciting for a social media manager. What’s more, you may be pleasantly surprised to discover how much your followers want to celebrate with you. That’s why it’s beneficial to plan ahead and prepare a mini content strategy that you will be ready to execute when you see those magical numbers.

I’m a bit of a screenshot-aholic and some of the photos I’ve collected are posts that my favourite brands published when they acquired lots of followers. Now I’d like to share some of my top picks with you and I hope they will inspire your social media marketing.

 

Justin Trudeau

Once Canada’s Prime Minister acquired 2 million Facebook fans, his team produced a short video to describe their demographics. Every Facebook page admin has access to these kinds of insights, so it was easy to create, but the average person couldn’t see this information until the video was released and probably found it interesting. By listing the distant locations of where his fans live, he cemented his position as a global leader while expressing gratitude for their support. The video was so engaging that even TV personality Jillian Harris liked it!

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Why I Support Celebrities On LinkedIn

Gwen Stefani LinkedInAs soon as Gwen Stefani became a published writer on LinkedIn, the negative feedback started rolling in. I saw comments that said “RIP LinkedIn,” as if the social network is suddenly doomed to fail. I can support someone who complains about seeing too many personal updates on the platform, but I don’t think celebrities are to blame for the site’s potential demise.

I’m in favour of Gwen sharing business-oriented content with her fans because it allows the world to see an intelligent side of the entrepreneur. If Lauren Conrad signed up for LinkedIn, I’d probably want to read her posts too. I’m not saying they represent the world’s best writers, but I do think they have valuable insights to offer.

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