Behind the Brand: Fossil

Posted by Sarah Prince on May 15, 2013 No comments

It’s one thing to engage with Fossil on Facebook and follow them on Twitter.

It’s quite another to learn more about the accessories brand from an insider.

Lori-2

Name: Lori Petteplace

Position: PR & Marketing Manager

Employer: Fossil

Education: Psychology, McMaster University

In 140 characters or less, describe your role at Fossil:

Out-of-box promoting and event planning to increase brand awareness, sales & desire of the brand while crediting 1 of our wholesale partners

How does Fossil foster creativity at the office?

Fossil has their finger on the creative pulse for their employees. We have an open and engaged idea environment, where ‘answers are in the room’ round-table discussions are common. We sincerely and actively pursue placing people in roles that suit their personality, creativity, talents, desires and ambitions.

Fossil works with many brands, but its partnership with Michael Kors seems to be the most well known. Why do you think Michael Kors watches are so highly coveted in particular?

Michael Kors has taken aspirational ‘Jet Set’ lifestyle and presented it to the fashion-conscious individual at attainable price points. Further, he provides a head-to-toe look emphasizing not only his apparel but also his finishing accessories – the statement watch, stacked jewellery, a handbag and footwear.

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Categories: Advertising, Marketing & PR, Behind the Brand, Fashion & Beauty, Hot On The Street. Tags: , , , , , , , , , , , , .

98 Degrees is Back!

Posted by Sarah Prince on April 26, 2013 No comments

 

Image Source: MTV

Image Source: MTV

Millennials, rejoice: brothers Nick and Drew Lachey, as well as Justin Jeffre and Jeff Timmons from 98 Degrees are making a comeback!

During their spring/summer tour, the boy band will be joined by New Kids on the Block and Boys II Men. With 12 musicians scheduled to perform, they’ve named the tour The Package, and what a good choice! Looks like it’s time to create another 90s playlist and play it on repeat.

According to Ticketmaster, seats are selling fast for the following Canadian tour dates:

June 4 – Ottawa: Scotiabank Place

June 6 – Montreal: Bell Centre

June 7 – Toronto: Air Canada Centre

July 10 – Vancouver: Rogers Arena

July 28 – Toronto: Air Canada Centre

If you live in Toronto and can’t get tickets to see them at the ACC, perhaps you should make a road trip to Buffalo! They’re playing at the First Niagara Center on August 2, conveniently on a Friday night – perfect for a fun-filled weekend of live music and shopping.

98 Degrees’ first album in over a decade will be released on May 7 – get excited for 2.0!

In the meantime, let’s go back to 2000:

Categories: Arts & Entertainment, Hot On The Street, Music. Tags: , , , , , , , , , , , , , , .

The Meme-ing of Life According to Second City

Posted by Sarah Prince on March 24, 2013 No comments

Second City Toronto Cast

Second City’s new show, The Meme-ing of Life, which examines technology’s impact on modern relationships, induces nostalgic feelings for a time when people spent more time talking than texting. From sifting through online dating profiles on Lavalife’s website to coping with YouTube addictions, The Meme-ing of Life essentially covers everything in today’s zeitgeist.

One wonderful sketch features a driver (Jan Caruana) intensely frustrated with a border crossing guard (Nigel Downer). The majority of Torontonians seem to have a funny story about discretely indulging in shopping sprees abroad or hiding beer in the trunk, so this is remarkably relatable material. Next time you and your partner drive to the United States and they ask if you have anything to declare, perhaps you should test out the following line as your response: “Yes, officer, our love.”

While it’s easy to bond over stories about crossing the border, few local experiences compare to encounters with sketchy people on the TTC. Another sketch effectively pokes fun at how single people can potentially find love amidst all the smelly commuters. Through interactions that gradually become flirtatious, a man’s efforts to sit in the seat a woman reserves for her purse eventually lead to a make-out session on public transit. Local newspapers are filled with stories of missed connections, so theirs is perfectly suitable for a dating story about Generation Y’s hook-up culture.

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Categories: Arts & Entertainment, Hot On The Street, Theatre. Tags: , , , , , , , .

OHM Fashion Show

Posted by Sarah Prince on March 16, 2013 No comments

The annual OHM Fashion Show on Friday raised money for the Canadian Cancer Society and focused on street style this year.

The show’s passionate executive team created a sophisticated atmosphere, which made Centennial Hall look much nicer than the bingo hall it resembled when I saw Chantal Kreviazuk and the Barenaked Ladies play there.

Well-known youthful brands seen onstage included French Connection, American Apparel and Danier Leather. This men’s graphic tee by American Apparel caught my eye and reminded me that I’d like to make a similar shirt at the Bang-On store in Toronto.

OHM-6

A show inspired by Pinterest would be incomplete without some nice DIY designs. For the ‘Salvage’ segment, Leah Brown transformed thrift shop purchases, such as these denim shorts, into runway-ready outfits.

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OHM not only highlighted some upcoming trends for spring, but also entertained the crowd through phenomenal choreography. As you can see, it’s never too late to learn how to make a ballerina-style hair bun!

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Behind the Band: Two Hours Traffic

Posted by Sarah Prince on March 15, 2013 No comments

Two Hours Traffic

Some Western students may have missed Two Hours Traffic’s last local concert to attend Homecoming festivities instead. Thankfully, the Canadian band is returning to Call the Office on Tuesday to promote their new album Foolish Blood.

Their latest tour began at the end of February and recently included a stop in Texas for the SXSW festival. No matter where they perform, Liam Corcoran, lead vocalist for Two Hours Traffic, emphasizes he values his eastern Canadian heritage.

“The sound we have is kind of reminiscent of the Halifax pop sound,” Corcoran remarks. “I think between the way we write songs and the way we sound, I think we belong to a kind of family of bands that started out in Halifax. Also, [it seems] we must have an accent, although I don’t really notice it.”

Two Hours Traffic is content living in Prince Edward Island, but Corcoran has his eye on Toronto as his future home. Corcoran admits America’s song-writing capital Nashville, Tennessee is a particularly appealing alternative too.

“We have a lot of friends [in Toronto] and family as well. We know the city really well,” Corcoran says. “I’ve never seriously thought about anywhere other than Toronto, [but] I daydream about a few places.”

Recognizing concerts with major headliners are relatively rare in Canada’s remote areas like the Northwest Territories, Corcoran likes playing there because everyone truly appreciates the opportunity to see them play live.

The band’s catchy hit song “Jezebel” has been featured on many film and television soundtracks, including in episodes of popular teen shows like One Tree Hill and Gossip Girl. Eager to interact with fans that discovered them on such TV shows, Corcoran and his fellow band mates tend to hang around the merchandise table after concerts.

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Google+ and Topshop Present… The Future of the Fashion Show

Posted by Sarah Prince on February 18, 2013 No comments

It’s reading week for Ontario’s university students. While I took the VIA Rail from Canada’s London to Toronto, hundreds of designers, editors and buyers travelled overseas for London Fashion Week.

Watch this video to see how Topshop employed Google+ features to produce an innovative fashion show:

Anyone need a shopping buddy?

Full article about the campaign available via Fast Company.

Categories: Fashion & Beauty, Hot On The Street, Technology. Tags: , , , , , , , , , , , , .

Amber Mac in London

Posted by Sarah Prince on February 10, 2013 No comments

Twitter is one of the best websites around. Without it, I never would’ve connected with Amber Mac.

Why is Amber Mac so special? Well, Tony Robbins explains it best:

For all things social media and technology, Amber Mac’s got you covered. So when I was reading tweets on Wednesday afternoon and Amber posted about a keynote in London the next day, I froze. “London, ON” might as well have been written in bold neon font in caps lock because that’s how much those key words stood out. A few Google searches, emails and direct messages later, I arranged to attend her presentation at London’s annual EDCO conference.

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Favourite Super Bowl Commercials

Posted by Sarah Prince on February 3, 2013 No comments

Like everyone else born in the 90s, I can’t wait to hear the upcoming new releases from the recently reunited Destiny’s Child, but I was unimpressed by Beyonce’s halftime show at tonight’s Super Bowl overall. Was it fun to see “Single Ladies” performed live? Sure, but I’d much rather see Shania or Madonna perform at the annual event again.

Watching the Super Bowl ads and reading my friends’ live tweets sure made me crave a cold drink – specifically a Budweiser beer or Pepsi. I settled for a cold bottled Starbucks’ Frappuccino and browsed YouTube to narrow down my top picks from the 2013 Super Bowl TV spts. Sit back and enjoy!

Oreo – “Whisper Fight”

Only indoor voices are used for a fierce argument about cookies. After the cops come, an Instagram campaign is announced.

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Behind the Brand: Lenovo

Posted by Sarah Prince on January 31, 2013 No comments

It’s one thing to like an electronics brand on Facebook and follow them on Twitter.

It’s quite another to learn about technology trends for the new year.

Name: John Swinimer (@jswinimer)

Position: PR & Communications Manager

Employer: Lenovo

Education: English, York University

Professional role model: John B. Challinor - Director of Corporate Affairs, Nestlé

Describe your favourite part of your job in 140 characters or less:

I’m a tech geek - what’s new and exciting for consumers. I enjoy communicating new ideas and stories. I value relationships with journalists.

How does Lenovo maintain top-of-mind awareness for Canadian consumers?

Lenovo works closely with top computer and electronics retailers to spread the news for consumers. Lenovo also has strong relationships with tech journalists who speak about Lenovo products to educate consumers about their purchases.

Favourite memory of attending the Consumer Electronics Show (CES) in Las Vegas:

My favourite memory of CES is rekindling friendships with journalists and making new friends along the way. Bumping into Felicia Day was also pretty cool.

What is the most buzz-worthy product that debuted at CES 2013?

Not to sound too pretentious, the Lenovo IdeaCentre Horizon table top PC received a lot of attention from journalists and critics at CES, and it won many awards.

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Urban Outfitters’ Grand Opening in London

Posted by Sarah Prince on January 30, 2013 No comments

After Blockbuster closed its doors, Urban Outfitters seized the opportunity to open its first London, Ontario location. Transforming the former video rental store into an urban shopping paradise required over eight months of construction followed by final touches done by the chain’s visual display team.

Their extensive preparations certainly paid off and district manager Sarah Leising is more than pleased with how the 8,000 square foot space looks now. Eager to see London’s students visit and shop with friends and family, she’s confident that the store’s uniquely “eccentric” environment will make it a hot spot on Richmond Row.

Although Urban Outfitters has grown to become an international chain, Sarah emphasized that they make an ongoing effort to be “culturally relevant,” such as through collaborations with local designers and organizations.

To connect with London’s music lovers, the store is hosting a grand opening party on Thursday February 7. The Elwins, Eternal Summers and Richie Blackz will perform on the second level from 6-8 PM. Get there early!

Sales associate and MIT classmate Stephanie Edwards is excited to work there, knowing that she can be herself and have fun on the job. Her co-worker Monique told me she’s equally jazzed about her part-time job because she likes the store’s alternative vibe and the flexible dress code for employees.

I’ve shopped at Urban Outfitters in Washington, Las Vegas, New York, Montreal and Toronto, so I can attest that Urban Outfitters has a great selection and I’m excited to monitor new arrivals at their London store.

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