Browsing Tag

marketing

Cam Gordon Shares How The Internet Changed Canadian Music

Cam Gordon

Cam Gordon unpacks what happened behind the scenes in his new book, Track Changes: The Origin Story of Canadian Music on the Internet (1990-2010). It’s filled with in-depth research and rare insider stories.

Continue Reading

Disney PhotoPass: What To Expect At The Parks & Post-Purchase

Zootopia Animal Kingdom Disney PhotoPass

After upgrading my iPhone, I hopped on a plane without my camera! Thankfully, the Disney PhotoPass service is very reliable. Your phone will suffice for everything else on vacation like shopping and dining.

Continue Reading

What The Coca-Cola Store Can Learn From Pepsi’s Super Bowl Ad

Coca-Cola polar bear at Coca-Cola Store Las Vegas

Pepsi’s Super Bowl polar bear ad had wild timing after my recent visit to the Coca-Cola Store at Disney World. Pepsi made a bold statement with its taste test, Coldplay reference and Easter eggs, which instantly became a conversation starter.

Continue Reading

Spencer Barbosa & Hollister Prove Creators Drive Crowds

I met Spencer Barbosa on the street at Walt Disney World and it was incredible to see her fans’ reactions in person!

Continue Reading

Ron Tite Tests Ideas On LinkedIn Like A Comedian

It was great to talk to Canadian advertising legend Ron Tite! To kickstart our conversation, he shared some practical applications of comedy in the corporate world. We wrapped up by playing a fun game called “What’s The Purpose?” inspired by his new book, The Purpose Of Purpose!

Continue Reading