There’s a delightful quality to everything Oreo posts on social media. From the Super Bowl blackout to Father’s Day, Oreo creates content that seamlessly weaves in current events without ever seeming obnoxious or sales-y.
The photo they uploaded minutes after the Royal Baby’s sex was announced once again shows that Oreo’s a band who truly gets how to engage through social media marketing. Oreo is all about having milk and cookies. Therefore, placing milk, which is central to their creative, in a baby bottle in honour of the royal family isn’t a stretch. Instead, it’s cute and adds to the loveable quality of the brand and product that makes Oreo cookies a classic snack and childhood favourite.
I’m officially a university graduate now and the day after convocation, the celebration continues: today is my fourth anniversary on Twitter.
That means it’s been four years since I first tweeted “Jewellery is not a toy” after a beaded necklace that I made broke. I still have those grey beads in a ziploc bag. Today, the manager who worked at Toronto’s Bead Cafe is engaged to a family friend. As Twitter reminds us every day, it’s a small world!
To celebrate this exciting occasion, I’ve created a list of 4 reasons I love Twitter:
1. Twitter Contests
Twitter is responsible for helping me win many products and experiences. Contest prizes have included touchscreen gloves from Target Canada, an Aroma gift card, and a Rob Thomas concert DVD. More recently, I won a free hour of bowling from The Ballroom, which I have yet to redeem. The most amazing prize, however, came from MuchMusic, who gave me tickets to see Arcade Fire!
Arcade Fire
2. Job Opportunities
To apply for my current marketing role, I submitted links to my social media profiles, not a resume. And like the characters of The Internship, they hired me following an interview on Google+ Hangouts. Social media is a crucial part of the hiring process now and I’m curious to see how the relationship between social media and HR continues evolving. Twitter helps you showcase your industry knowledge and personality, so share your commentary and keep it clean!
Twitter is one of the best websites around. Without it, I never would’ve connected with Amber Mac.
Why is Amber Mac so special? Well, Tony Robbins explains it best:
For all things social media and technology, Amber Mac’s got you covered. So when I was reading tweets on Wednesday afternoon and Amber posted about a keynote in London the next day, I froze. “London, ON” might as well have been written in bold neon font in caps lock because that’s how much those key words stood out. A few Google searches, emails and direct messages later, I arranged to attend her presentation at London’s annual EDCO conference.
Professional role model: John B. Challinor – Director of Corporate Affairs, Nestlé
Describe your favourite part of your job in 140 characters or less:
I’m a tech geek – what’s new and exciting for consumers. I enjoy communicating new ideas and stories. I value relationships with journalists.
How does Lenovo maintain top-of-mind awareness for Canadian consumers?
Lenovo works closely with top computer and electronics retailers to spread the news for consumers. Lenovo also has strong relationships with tech journalists who speak about Lenovo products to educate consumers about their purchases.
Favourite memory of attending the Consumer Electronics Show (CES) in Las Vegas:
My favourite memory of CES is rekindling friendships with journalists and making new friends along the way. Bumping into Felicia Day was also pretty cool.
What is the most buzz-worthy product that debuted at CES 2013?
Not to sound too pretentious, the Lenovo IdeaCentre Horizon table top PC received a lot of attention from journalists and critics at CES, and it won many awards.
Education: B.A. English Language & Literature, Smith College
Current Employment and Projects: Author & TV Personality. Working on second book (first novel) and third book (second novel) set to publish by Penguin in September 2013 and September 2014 respectively. “Type A Mommy” Parenting Expert for GalTime.
Favorite Facebook feature: News Feed—including status updates and photos—I’m a total voyeur.
Professional role model: Jennifer Weiner—brilliant writer with a wicked sense of humor, who speaks her mind on behalf of Women’s Fiction authors (and she live tweets The Bachelor!)
What do you think motivates someone to share a positive story with Facebook?Gratitude
Describe how Facebook has changed your social life in 140 characters or less: It’s a blessing to be able to feel like I’m part of everyone’s lives even though we may not have time to chat on the phone or go to dinner.
How has Facebook helped you professionally? Facebook has been an invaluable asset. I’ve made countless connections which have translated into business achievements. And, through my Facebook fan page, I can share links to articles written about me, articles I write, significant videos, and important news.
Facebook Fairytales begins with an interview with none other than Mark Zuckerberg. How was that arranged?
I was very fortunate in the fact that Facebook agreed to support my book by sharing amazing stories that had been sent in to them by users and by granting me the interview with Mark for the foreword. I could spend a lifetime picking Mark’s brain, but—as you might imagine—he’s a busy guy. So it’s the kind of interview where you need to get in and get out quickly with the information you really need.
