It’s one thing to like an electronics brand on Facebook and follow them on Twitter.
It’s quite another to learn about technology trends for the new year.
Position: PR & Communications Manager
Employer: Lenovo
Education: English, York University
Professional role model: John B. Challinor – Director of Corporate Affairs, Nestlé
Describe your favourite part of your job in 140 characters or less:
I’m a tech geek – what’s new and exciting for consumers. I enjoy communicating new ideas and stories. I value relationships with journalists.
How does Lenovo maintain top-of-mind awareness for Canadian consumers?
Lenovo works closely with top computer and electronics retailers to spread the news for consumers. Lenovo also has strong relationships with tech journalists who speak about Lenovo products to educate consumers about their purchases.
Favourite memory of attending the Consumer Electronics Show (CES) in Las Vegas:
My favourite memory of CES is rekindling friendships with journalists and making new friends along the way. Bumping into Felicia Day was also pretty cool.
What is the most buzz-worthy product that debuted at CES 2013?
Not to sound too pretentious, the Lenovo IdeaCentre Horizon table top PC received a lot of attention from journalists and critics at CES, and it won many awards.
What does Lenovo offer to enhance users’ mobile experiences?
Lenovo offers consumers unique laptop products based on Windows 8 as part of the Lenovo Enhanced Experience 8 (EE8). Built around touch technology and tiled applications, Windows 8 takes the PC experience to a new level of customization, consumption, and creation. For example, Lenovo EE8 products feature the Companion App that allow customers to watch tutorials, get the inside scoop on new Apps and Lenovo products, and stay up-to-date with Lenovo Services and Accessories.
Why are Lenovo products appealing to students?
Lenovo makes great innovative products plus the company encourages people to do more. Lenovo believes in giving back to the community and engaging with communities to foster innovation, education and support. Lenovo products empower students to do more.
What are some new must-have accessories?
Everyone wants to have a touch PC. But they’ve already made the investment of buying a laptop without touch capability. Lenovo has announced ThinkVision LT1423p Mobile Monitor Touch that offers a great Windows 8 touch experience including Gorilla Glass protection.
What do you think is the most highly anticipated trend in 2013?
The cloud will play an ever increasing role in 2013. We all want access to our files, photos, videos wherever and whenever we are. Consumer electronics will enable us to take advantage of the cloud to maximize our productivity potential.
What tips can you offer to PR professionals working in the technology sector?
There are two things I would always recommend:
Never stop learning. There will always be something new and exciting to learn and experience.
Relationships matter. It’s very important to maintain good relationships with those in your field – whether it’s a journalist or engineer, analyst or blogger — having strong relationships will always help you in your career.