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Movie Review: Teenage Paparazzo

Adrian+Grenier+Austin+Visschedyk
Photo Source: Zimbio

After Entourage star Adrian Grenier met Austin Visschedyk, he convinced the teenage paparazzo to film a documentary with him about celebrity culture. Watching Teenage Paparazzo (2010) allows you to explore the parasocial relationships between celebrities and fans, which refers to fans’ disillusion that they know celebrities like they know their friends when really there is a one-way relationship. Without it, there would be less demand for celebrity gossip and photos.

The movie comprehensively captures the dynamic between celebrities and fans, as well as between celebrities and the paparazzi. To achieve this, Adrian interviewed academics and authors as well as well-established paparazzi and celebrities like Lindsay Lohan and Eva Longoria. But most of the movie focuses on Austin, a self-assured teenager who invests in the best camera equipment to capture celebrities.

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January 12, 2016 by

In Defence of Shoefies

Fall Shoefie

If you like taking pictures of your shoes, so what? No big deal. Personally I love taking shoefies and I’m not the only one because celebrities are on board with this popular Instagram trend too.

Likewise, shoe brands are capitalizing on the trend to connect with consumers and discover more user-generated content. Adidas recently worked with Wunderman to build relationships with youth in India whereby they encouraged shoppers to explore their communities in sneakers and document their travels. The campaign was a success and over 5,000 shofies were taken using the designated hashtags.

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November 19, 2015 by

A&W Wants You To Skip The Ad

When all you want to do is watch a music video, pesky ads can spoil the fun. Fast food chain A&W recognizes your pain and created an ad that communicates the key message in the first 5 seconds. After that, there’s not much to see—viewers simply watch an A&W spokesman eat a burger outside in the middle of the street.

I have never purchased anything at A&W and I can’t say this ad tempted me, but as as a marketer, I found the ad clever. They know you have a short attention span so they cut to the chase while trying to appear cool and modern. This won’t be the last smart spot I discover via pre-roll, but it is the first that encouraged me to skip it and I commend A&W for their creativity.

If you’re craving a burger now, find an A&W near you.

November 13, 2015 by

IKEA Grabs Life By The Catalogue

Photo Source: Marketing Magazine

Photo Source: Marketing Magazine

IKEA is known for creating innovative experiences for shoppers and their latest attempt is no exception. They’re jumping on the branded vending machine bandwagon (something we’ve seen brands like Essie do before) and offering a contest that’s powered by Twitter to promote the latest edition of their catalogue.

The vending machine is going on tour across Canada until the end of the month. When you tweet a PIN displayed on the vending machine, you will instantly win a prize such as a gift card, restaurant voucher or toy. One shopper tweeted a photo of the stuffed bear she received, which makes me curious to learn what else is inside the vending machine. It sounds like simple instructions for anyone with a Twitter account. The designated hashtag #GrabLifeByTheCatalogue is kind of long, but it clearly communicates the purpose of the campaign.

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August 20, 2015 by

Perez Hilton Will Star In Full House The Musical!

Hot On The Street - Perez Hilton - Full House The Musical

After catching up on G-rated entertainment on Netflix by watching old episodes of Full House, it’s exciting to announce that celebrity blogger Perez Hilton will star in Full House The Musical!

The show will debut in Toronto at the Randolph Theatre in August. Perez loves spending time in Toronto and he especially admires how we celebrate theatre as a city. In a phone interview, Perez noted that Toronto’s passion for theatre makes our culture distinctly different from Los Angeles, where people see more movies than stage shows.

Considering how much time he spends online, it’s unsurprising that Perez landed this opportunity through social media. When he saw a friend in the entertainment industry post about the show, he immediately commented that he wanted to get involved. “I even joked that I would be Mary-Kate and Ashley,” he recalled. “Then Tobly, one of the creators, saw my comment and asked my friend if I was serious and I said, ‘Yes, I’m very serious,’ so then we set up a meeting.” Perez sent the creators footage of him singing to convince them that the Tisch School of the Arts graduate was talented enough to play Danny Tanner.

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July 1, 2015 by