Browsing Tag

social media

Movie Review: Popstar: Never Stop Never Stopping

Popstar-Never-Stop-Never-Stopping

Photo Source: Universal Pictures

Conner4Real loves Snapchat. He loves updating his fans on his surreal lifestyle and acting like everything is ok, even though it isn’t.

Recognizing how social media allows stars to control how fans perceive their lives, it’s entertaining to watch a mockumentary about what could actually go on behind the scenes. In this case, the footage is about Conner (Andy Samberg), a singer whose time in the spotlight is going to end unless he repairs his relationship with his childhood buddies. In real life, Conner’s former Style Boyz band mates Owen (Jorma Taccone) and Lawrence (Akiva Schaffer) make up the rest of The Lonely Island and they also co-produced and directed Popstar: Never Stop Never Stopping.

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June 3, 2016 by

How To Celebrate Social Media Milestones

Reaching certain social media milestones, such as reaching a benchmark in your number of followers, can be very exciting for a social media manager. What’s more, you may be pleasantly surprised to discover how much your followers want to celebrate with you. That’s why it’s beneficial to plan ahead and prepare a mini content strategy that you will be ready to execute when you see those magical numbers.

I’m a bit of a screenshot-aholic and some of the photos I’ve collected are posts that my favourite brands published when they acquired lots of followers. Now I’d like to share some of my top picks with you and I hope they will inspire your social media marketing.

Justin Trudeau

Once Canada’s Prime Minister acquired 2 million Facebook fans, his team produced a short video to describe their demographics. Every Facebook page admin has access to these kinds of insights, so it was easy to create, but the average person couldn’t see this information until the video was released and probably found it interesting. By listing the distant locations of where his fans live, he cemented his position as a global leader while expressing gratitude for their support. The video was so engaging that even TV personality Jillian Harris liked it!

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April 26, 2016 by

Why I Support Celebrities On LinkedIn

Gwen Stefani LinkedInAs soon as Gwen Stefani became a published writer on LinkedIn, the negative feedback started rolling in. I saw comments that said “RIP LinkedIn,” as if the social network is suddenly doomed to fail. I can support someone who complains about seeing too many personal updates on the platform, but I don’t think celebrities are to blame for the site’s potential demise.

I’m in favour of Gwen sharing business-oriented content with her fans because it allows the world to see an intelligent side of the entrepreneur. If Lauren Conrad signed up for LinkedIn, I’d probably want to read her posts too. I’m not saying they represent the world’s best writers, but I do think they have valuable insights to offer.

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April 1, 2016 by

Behind The Brand: Intercontinental Hotels Group (IHG)

Michelle Dias

Name: Michelle Dias

Position: Marketing Manager, Public Relations & Communications

Education: Media, Information and Technoculture (MIT), Minor in Philosophy & Writing Certificate, Western University; Corporate Communications, Sheridan College

Professional role model: Sheryl Sandberg. She is the Chief Operating Officer at Facebook, an author and the “Lean In” activist. In learning about Sheryl, I see many parallels in her bold personality and ambition with myself. Her drive, work ethic and message of advocating for one’s self are traits that I have adopted in my own career.

In 140 characters or less, what is your favourite part of your job? 

Working with passionate hoteliers from across Canada to promote IHG’s brands. The hospitality industry is always open; it’s very exciting.

What are your daily responsibilities? 

My goal at the InterContinental Hotels Group (IHG) is to promote our Canadian properties through creative marketing, public relations and social media campaigns. I work with a very talented corporate team across the globe and various agencies to tell the IHG story of: outstanding hospitality, marquee brands and Great Hotels Guests Love.

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March 22, 2016 by

How To React To The New Chevrolet Malibu

Photo Source: Adweek

Photo Source: Adweek

When Facebook launched their new Reactions feature, I was curious to see how my friends and peers in the advertising industry would respond. It’s been around for about a week now and I have yet to use anything but the Like button; however, I think that’s simply a response to the type of content that has appeared in my news feed. If something was truly shocking or devastating, I wouldn’t hesitate to say “Wow!” with a click.

One of my favourite new ads capitalizes on Facebook’s Reactions to demonstrate how much their customers will love their latest product. To produce their one-minute spot “From Like to Love,” Chevrolet and their agency Commonwealth/McCann collected video clips from user-generated content. The videos capture typical moments that are shared on social media like kids’ first day of school and an engagement.

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March 1, 2016 by