October is Breast Cancer Awareness Month.
Last year, non-profits employed social media to raise awareness by asking girls and women to update Facbook statuses and share where they like to leave their purse, which inevitably led to sexual innuendos, thanks to sentences such as “I like it on the floor.”
This year, rethink Breast Cancer has taken to YouTube to spread the message about the importance of check-ups and my, have they done an *ahem* charming and entertaining job at that.