Browsing Tag

Western University

Behind the Brand: Western University

It’s one thing to “Like” a brand on Facebook and follow them on Twitter.

It’s quite another to learn about who responds to the brand’s media inquiries.

Name: Keith Marnoch (@kmarnoch)

Position: Director, Media and Community Relations

Employer: Western University

Education: B.A.A. – Journalism (Broadcast) Ryerson

Favourite blog: Touchdowns and Fumbles

Favourite mobile app: Voxer (Walkie Talkie) / Scanner911

Professional role model: David Gergen, CNN political pundit, former Presidential Adviser

Most memorable on the job experience at Western:

While I have only been here for just over a year, I think being a part of the announcement that one of our leading researchers, Dr. Chil Yong Kang is moving to human clinical trials with his HIV/AIDS vaccine is memorable due to the overwhelming international response that the story received.

In 140 characters or less, describe the atmosphere at work when Western’s name change and re-branding was announced to the public:

Excited about the change, realized some would need convincing, rationale when explained gets positive reaction.

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March 22, 2012 by

I Creeped Rashida on MTV, But I Ain’t Following Her

It’s one thing to upload only the photos that showcase your most attractive features or selectively tweet links related to your industry, but it’s quite another to publicly over-share the minutiae of your daily life. Too few social media users consciously filter the information they post online – a pattern which MTV Canada’s producers are capitalizing on to capture viewers’ attention in the network’s latest show, Creeps.

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January 10, 2012 by

Does Dressing Up Require Social Commentary?

I don’t usually like when people expect listeners to pay attention to their every word as they read aloud long passages of text, but on Monday afternoon, I was captivated by a TA who shared a newsworthy blog post circa November 2010.

Two days after Halloween, Trick or Treating may still be trending on Twitter, but most people are more concerned about finding discounts on candy and the latest gossip about the Kardashians than discussing who cross-dressed over the weekend.

Nevertheless, when a 5 year old boy begged his mom to order a costume resembling Daphne from Scooby Doo for him two years ago, this caused a huge commotion. Uptight mothers in their community were outraged, even though their children seemed unfazed by his costume choice.

The bottom line is that costume choices shouldn’t be a big issue at all, unless of course they are outright offensive or obscene. The boy didn’t dress up as a Disney Princess anxiously awaiting Prince Charming’s arrival at his doorstep; he dressed up as one of his favourite animated TV characters – so what?

In her blog post, the mother (who coincidentally is another Sarah) mentions that her son’s “best friend is a little girl.” When it comes to trick or treating, those kids will remember spending the night or school festivities with their best friend. Early childhood friendships don’t always extend into adulthood or even the teenage years, but if the friends lose touch, they’ll remember who it was running up neighbours’ front steps beside them to collect candy. That’s the memory for him to cherish – friendship and fun, not that a Halloween costume he wanted to wear sparked an online debate about gender and sexuality.

It is one thing to document your children’s funny musings or share advice about parenting, but it is quite another to turn an innocent child’s desire to have fun dressing up into a rant about attitudes towards gender norms. Sometimes I think that moms should just take photos to capture their kids growing up and leave it at that. After all, “it’s just a costume.”

Surely there is a better way to become famous than starring in a controversial blog post.

2025 Update: The original blog post I linked to at nerdyapplebottom.com/ has been removed.

November 2, 2011 by

Concert Review: Freedom or Death & Shout Out Out Out Out

Stepping inside Call The Office can feel like taking a gigantic step outside the Western bubble, but it’s one worth taking, especially when you walk away with a renewed sense of appreciation for Canadian talent.

The disco ball hanging from the ceiling near the stage was hardly indicative of the alternative and electronic sounds heard Tuesday night from Toronto’s Freedom or Death and Edmonton’s Shout Out Out Out Out.

When Freedom or Death’s lead singer Sway took to the microphone, he teased the crowd that it was a sound check, during which he wanted to gauge reactions from everyone in the “party town.” Before long though, people left their barstools to hear the as-of-yet unsigned band perform tracks from their album, Ego. Within their 40-minute set, their engaging stage presence quickly transformed young patrons into fans who yearned for an encore, some of whom found a spot near the stage to dance with friends.

While the headliners set up their gear, Sway chatted outside with some audience members who compared his guitar skills to Prince and overall style to Mars Volta. Suddenly Freedom or Death had acquired fan girls, who barely looked of legal age, anxiously wanting to dance with the singer during Shout Out Out Out Out’s performance.

As soon as Shout Out Out Out Out took to the stage, they attracted more people to the dance floor, including Sway. Their music sounds similar to recordings by Hot Chip, a band with whom they could definitely produce a great collaboration. The Edmonton rockers shared little commentary, except to introduce some new tunes, including a track called “Total Loss.”

The lack of lyrics in their songs drew focus to the band members’ onstage nuances and attire, particularly the keyboardist’s patent leather red brogue shoes.

Regardless of how you access music, be sure to add these Canadians to your playlists—your friends will be glad you did.

Originally published in The Gazette.

October 28, 2011 by

The Stereotypical Western Girl on Twitter

I’ve been thinking about the new Rewd blog at Western and Ryan Dergy’s quest to learn who is behind the @wstrngrl Twitter account. In his article, he proposes that perhaps it is run by Gazette staff because he finds it suspicious “that they got an exclusive interview with @wstrngirl a few months ago.”

Most of the Gazette’s editorial staff identifies themselves as multimedia journalists. Any driven journalist will make optimal use of their resources to get the dirt on an upcoming story when needed and interviewing @wstrngirl is no exception. The creator of the account could easily create an anonymous e-mail to exchange messages with a reporter while maintaining ‘her’ mysterious identity.

Moreover, the Gazette staff operates Canada’s only daily student newspaper and many of its writers are full-time students who write personal blogs. They already have plenty of fun in their office on the third floor of the UCC, while writing editorial pieces and debating each other about hot topics. As for participating in Western’s Twitter community, they share links to new articles, monitor the #uwo hashtag and laugh at what fellow students are sharing.

As a spokesperson for the stereotypical female Western student who wishes Weldon washrooms had full-length mirrors, @wstrngrl has plenty of fame online and offline. Likewise, Gazette writers already have a large readership and do not have the same motivation as the average attention-seeking Western student or business-savvy Ivey folks who want to experiment with social media.

@wstrngirl is a conversation starter and a comedian. The account’s followers don’t need to probe for more info about the person behind the computer screen or BlackBerry. Just read, tweet, and enjoy.

March 25, 2011 by