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marketing

Get Inspired By Kate Spade

Kate Spade has always been one of the top brands on social media in my opinion. Sometimes I named them in job interviews when asked for an example of a brand that’s killing it on social. They have beautiful products, stunning visuals and a recognizable voice. Kate Spade is truly a brand that knows what they’re doing in-store and online.

I was delighted to find out about a new feature on Kate Spade’s website called Unlock Your Heart. By following a few steps, you can instantly create shareable content using Kate Spade’s new tool. Kate Spade’s team knows their customers love reading inspirational messages and now it’s possible to create your own graphics with their branding. Overall, I’ve found that some inspirational messages sound too cheesy, generic or girly, but Kate Spade has so many options that you’re likely to find one (or more!) that you enjoy.

March 31, 2019 by Sarah Prince

How I Built Hot On The Street’s Brand

Looking back on my previous blog anniversary posts, I still feel the same way about Hot On The Street. It’s my piece of the Internet that I can proudly call my own. What’s more, it’s not just a website or my Instagram handle — it’s a brand with a visual identity and a long-term investment. Today is Hot On The Street’s 8th anniversary and I’d like to take this opportunity to show you how I built my brand in the last year.

May 31, 2018 by Sarah Prince

How Axe Is Changing Attitudes About Gender

I still remember how excited Unilever’s team was when they announced that Axe was going to send some lucky guys to space. My peers shared their enthusiasm when we watched a teaser video together at Queen’s University in 2013, but that was the last time I really thought about the brand.

Axe just released a new ad that challenges common stereotypes about young men, which I love. This video makes me rethink what Axe stands for and I admire how it has the power to change consumers’ views about gender. In a way, this ad is long overdue. It’s 2017! Of course it’s ok for guys to wear pink (and not just on Wednesdays). So what if a boy doesn’t like sports?

I wish Axe didn’t have to include a question about depression because it should be obvious by now that guys have mental health issues too. The best article I read on Bell Let’s Talk Day was written by a local male marketer and that was one of many stories.

May 22, 2017 by Sarah Prince

Moving Towards Tomorrow With Toyota

Photo Source: Brent Kore

My first ever experience with virtual reality (VR) happened at TIFF 2014 thanks to Ford. They had a cool setup that allowed you to pretend you were shooting a movie in Hollywood while sitting in a new car. The footage of me inside their car still makes me laugh.

As VR continues to become more prevalent, it makes sense that another automotive brand wants to leverage it to connect with drivers. Toyota has created brand galleries at a few Canadian malls to show shoppers the features of their new cars. At the “Towards Tomorrow by Toyota” exhibits, people can use VR to learn about Toyota’s commitment to safety technologies without even going outside. Or, you can take one out for a spin to see for yourself – the choice is yours!

December 21, 2016 by Sarah Prince

How To Make The SIM Swap With Public Mobile

Adulting is hard work. I graduated from Western 3 years ago, but paying the bills doesn’t get any easier. Between OSAP and credit cards, it isn’t fun. I’m too broke to commit to any real estate, let alone an expensive monthly cell phone plan. That’s why the idea of not being tied down to a contract is appealing – more freedom, less legal jargon and less headaches.

Public Mobile has launched a new campaign called “SIM Swap” that offers Canadians a free useful SIM card in exchange for a useless item. So before you toss out that coffee cup, read on to find out how you can participate.

August 29, 2016 by Sarah Prince

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