Browsing Tag

London

Behind the Brand: Western University

It’s one thing to “Like” a brand on Facebook and follow them on Twitter.

It’s quite another to learn about who responds to the brand’s media inquiries.

Name: Keith Marnoch (@kmarnoch)

Position: Director, Media and Community Relations

Employer: Western University

Education: B.A.A. – Journalism (Broadcast) Ryerson

Favourite blog: Touchdowns and Fumbles

Favourite mobile app: Voxer (Walkie Talkie) / Scanner911

Professional role model: David Gergen, CNN political pundit, former Presidential Adviser

Most memorable on the job experience at Western:

While I have only been here for just over a year, I think being a part of the announcement that one of our leading researchers, Dr. Chil Yong Kang is moving to human clinical trials with his HIV/AIDS vaccine is memorable due to the overwhelming international response that the story received.

In 140 characters or less, describe the atmosphere at work when Western’s name change and re-branding was announced to the public:

Excited about the change, realized some would need convincing, rationale when explained gets positive reaction.

Continue Reading

March 22, 2012 by

Concert Review: Freedom or Death & Shout Out Out Out Out

Stepping inside Call The Office can feel like taking a gigantic step outside the Western bubble, but it’s one worth taking, especially when you walk away with a renewed sense of appreciation for Canadian talent.

The disco ball hanging from the ceiling near the stage was hardly indicative of the alternative and electronic sounds heard Tuesday night from Toronto’s Freedom or Death and Edmonton’s Shout Out Out Out Out.

When Freedom or Death’s lead singer Sway took to the microphone, he teased the crowd that it was a sound check, during which he wanted to gauge reactions from everyone in the “party town.” Before long though, people left their barstools to hear the as-of-yet unsigned band perform tracks from their album, Ego. Within their 40-minute set, their engaging stage presence quickly transformed young patrons into fans who yearned for an encore, some of whom found a spot near the stage to dance with friends.

While the headliners set up their gear, Sway chatted outside with some audience members who compared his guitar skills to Prince and overall style to Mars Volta. Suddenly Freedom or Death had acquired fan girls, who barely looked of legal age, anxiously wanting to dance with the singer during Shout Out Out Out Out’s performance.

As soon as Shout Out Out Out Out took to the stage, they attracted more people to the dance floor, including Sway. Their music sounds similar to recordings by Hot Chip, a band with whom they could definitely produce a great collaboration. The Edmonton rockers shared little commentary, except to introduce some new tunes, including a track called “Total Loss.”

The lack of lyrics in their songs drew focus to the band members’ onstage nuances and attire, particularly the keyboardist’s patent leather red brogue shoes.

Regardless of how you access music, be sure to add these Canadians to your playlists—your friends will be glad you did.

Originally published in The Gazette.

October 28, 2011 by

The Stereotypical Western Girl on Twitter

I’ve been thinking about the new Rewd blog at Western and Ryan Dergy’s quest to learn who is behind the @wstrngrl Twitter account. In his article, he proposes that perhaps it is run by Gazette staff because he finds it suspicious “that they got an exclusive interview with @wstrngirl a few months ago.”

Most of the Gazette’s editorial staff identifies themselves as multimedia journalists. Any driven journalist will make optimal use of their resources to get the dirt on an upcoming story when needed and interviewing @wstrngirl is no exception. The creator of the account could easily create an anonymous e-mail to exchange messages with a reporter while maintaining ‘her’ mysterious identity.

Moreover, the Gazette staff operates Canada’s only daily student newspaper and many of its writers are full-time students who write personal blogs. They already have plenty of fun in their office on the third floor of the UCC, while writing editorial pieces and debating each other about hot topics. As for participating in Western’s Twitter community, they share links to new articles, monitor the #uwo hashtag and laugh at what fellow students are sharing.

As a spokesperson for the stereotypical female Western student who wishes Weldon washrooms had full-length mirrors, @wstrngrl has plenty of fame online and offline. Likewise, Gazette writers already have a large readership and do not have the same motivation as the average attention-seeking Western student or business-savvy Ivey folks who want to experiment with social media.

@wstrngirl is a conversation starter and a comedian. The account’s followers don’t need to probe for more info about the person behind the computer screen or BlackBerry. Just read, tweet, and enjoy.

March 25, 2011 by

Come Laugh, It’s For Charity!

Several Western students and their families from Toronto bundled up for a great night of comedy on Sunday to support hungry, underprivileged children. Thanks to the UWO chapter of Canadian Feed the Children, comics Arthur Simeon, Marty Adams, Jeff Leeson, Lars Classington, and host Al Val offered patrons plenty of reasons to laugh and forget about the shivering temperature outside, until Arthur joked about Canadian winters, that is.

Opening acts Jeff Leeson and Lars Classington, from late night comedy talk show London Tonight with Jeff Leeson, both enjoyed poking fun at the elderly. Jeff shared an amusing anecdote about a man who mistook a portable phone for a cell phone and brought it on a road trip, then acted out an old woman counting her change at a grocery store checkout. Lars entertained the crowd by sharing his “million dollar idea” for a new poutine diet, whereby cheese and gravy shall be added to every meal. The Poutine Zero diet is his solution to making weight loss a new year’s resolution.

Second City alum Marty Adams offered the most interactive performance, by asking audience members to write down pet peeves and things that annoy them. Chewing loudly is clearly something that gets on everyone’s nerves, but almost nothing compares to the frustration of watching someone text while you’re in the middle of a conversation. I’ve read books and heard songs about nut allergies, but I have never heard someone put such a hysterical twist on them before Marty. One can only imagine what Letterman would say in a top ten list about people like the girl in the front row who are allergic to fruit.

While Lars concluded his time on stage by conducting a symphony of sex noises, thus distinguishing who was shy in the audience, Arthur sure knew how to end the show. With his candid discussion about racist stereotypes, including a funny story about a late night on the TTC, among other tales about dating, living in Africa, and celebrating Christmas, Arthur ensured that it was a memorable evening for everyone at London Music Hall.

January 24, 2011 by