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Facebook

The Social Network

Facebook has inevitably increased levels of narcissism, thus making its users crave attention from friends, exes and friends of friends.

Imagine what would happen if all of a sudden our favourite social networking site disappeared! Watch, enjoy and ponder that possibility.

CBS Social Week

Just in time for my group’s class presentation about The Good Wife, CBS is embracing social media to connect with viewers next week, including The Good Wife fans.

Each show updated fans via Facebook and Twitter today to announce their plans for everyone’s favourite actors to share their own insights via the shows’ official social media accounts beginning Sunday night.

This is hardly the first time shows’ cast and crews are live-tweeting, but usually the official TV show account retweets their commentary, whereas next week CBS is letting its stars gain control over online interactions. I’m curious to see if the stars will use more shorthand or slang than usually seen in the accounts’ messages and I’m sure it’ll depend on which actors are composing the tweets.

Viewers who watch the shows live during their scheduled timeslots (and aren’t distracted by a phone or computer) may have noticed that some shows have a watermark during the first scene featuring a hashtag, such as #HIMYM for How I Met Your Mother.

Bravo’s Lisa Hsia shared with Mashable that “getting talent actively involved with a social media strategy is essential to building greater community engagement,” so this is clearly a calculated attempt to heighten viewer engagement.

I suspect that the initiative will increase check-ins amongst GetGlue users who will be eager to join the live conversation. Personally, I suggest CBS support their initiative with more stickers for GetGlue fans as a token of appreciation.

As for The Good Wife, I’d like to see what Matt Czuchry has to say about Cary’s new promotion in his own words – not just reiterated by a reporter. That was quite a fabulously dramatic ending in last week’s episode and I’m excited to see what happens next this Sunday.

To save space here, you can peek at the network’s full live-tweeting schedule courtesy of The Hollywood Reporter.

Rethink Breast Cancer

October is Breast Cancer Awareness Month.

Last year, non-profits employed social media to raise awareness by asking girls and women to update Facbook statuses and share where they like to leave their purse, which inevitably led to sexual innuendos, thanks to sentences such as “I like it on the floor.”

This year, rethink Breast Cancer has taken to YouTube to spread the message about the importance of check-ups and my, have they done an *ahem* charming and entertaining job at that.

Driving with Friends

I know there was already lots of hype about this commercial right after it aired during the Super Bowl, but it’s still an incredible new technology. I remember reading about some new gadgets that car manufacturers will be adding to the dashboard within the next few years (after I clicked a few links while researching the consequences of texting and driving), but it’s much more powerful when you see what’s already available. This Chevrolet video makes me wonder about what features I’ll have at my fingertips when I buy my first car.

The bachelor’s excitement about a machine reading aloud his friends’ Facebook status updates also demonstrates how much Facebook continues becoming a, dare I say, ‘fundamental’ part of our lives. Surely this will make people who have disabled their accounts second guess this choice and make those who have not yet created an account feel even more out of the loop.

Compared to how thankful I am for having a smartphone and Internet access to occupy me while in waiting rooms, I don’t think it’d be as enjoyable to have a robotic sounding voice tell me what people have tweeted.

You can already listen to whatever artist, song, or radio station you want in the car. Is it really necessary to mute the radio commercials long enough to learn that your friend just landed in Miami while you’re driving around running errands?

Katy Perry Announces California Dreams Tour Dates

It turns out all that hype about the pop star’s visit to Facebook’s headquarters this afternoon was leading up to this announcement to promote her summer tour.

I suspect plenty of girls will be wearing red lipstick to the show’s 8 stops in Canada and her performances elsewhere. If this tour is anything like the last, then perhaps fans will be tossing around beach balls in the general admission area too.

Canadian dates:

June 30 | Toronto | Air Canada Centre

July 2 | Montreal | Bell Centre

July 3 | Ottawa | ScotiaBank Place

July 13 | Regina | Brandt Centre

July 14 | Winnipeg | MTS Centre

July 16 | Calgary | Saddledome

July 17 | Edmonton | Rexall Place

July 19 | Vancouver | Rogers Arena

Tickets go on sale on Saturday. I recommend visiting Ticketmaster here for more details, as Katy’s website is very slow.

EDITOR’S NOTE: In other news, cast members of Glee just performed “Teenage Dream”. Nicely done, boys.