If Peter Bjorn and John joined forces with Janelle Monae, they could still learn a thing or two from Fitz and the Tantrums. The indie dance pop band turned the Danforth Music Hall into a wicked dance party on Sunday night, which made me forget my Queen’s Plate FOMO.
Fitz and the Tantrums (FATT) may not be a local band, but the sincerity they expressed during their commentary convinced me that they’d fit right in with polite Canadians. Their fans aren’t necessarily hipster enough for Parkdale, but maybe they biked over from the Beaches.
After FATT dedicated Out of My League to the audience, everyone stood up — including the relatively introverted fans with balcony seats. The band inspired fans to put down their phones and dance like no one’s watching. It was awesome.
Jimmy Fallon has officially replaced Jay Leno as The Tonight Show’s new host. His first episode was a star-studded success, which included surprise appearances from Joan Rivers, Kim Kardashian, Sarah Jessica Parker, Lindsay Lohan and Stephen Colbert. U2 performed outside of the G.E. building and Will Smith joined Jimmy onstage for a dance routine about the evolution of hip hop.
Denny’s engaged with night owls on Twitter through real-time marketing
Famous Night Owls
It was a big event in television history and famous people were watching too. Check out this Storify to see supportive tweets from celebrities such as Ellen DeGeneres and Michael Moore.
After studying at different Canadian universities, Ryan Peters, Josh Gladstone and Daniel Draper are reuniting to perform old favourites at an acoustic show. To call Sunday night a reunion would be an understatement because some of their high school friends haven’t seen each other in over four years. The low-key concert (promoted through a Facebook event) will offer a chance for Familiar Strangers’ fans to reconnect over drinks at an uptown bar in Toronto.
In honour of #FlashbackFriday, here are some exclusive insights about Familiar Strangers’ music and the band’s aspirations. Consider this a commercial-free digital spin-off of E! True Hollywood Story and enjoy.
Ryan (piano and vocals) plans to become a teacher, so he’s studying education at U of T and Daniel (guitar) is travelling for eight months before moving to Calgary for a consulting job. Meanwhile, Josh (guitar, cello, recorder and oboe) is a Project Specialist in Bell’s rotational program for new graduates.
Ryan Peters (2011)
Daniel Draper (2011)
Daniel Draper & Josh Gladstone (2006)
Growing up, they enjoyed playing music at summer camp. “We wrote a couple Familiar Strangers songs by the campfire,” explains Josh. Likewise, Daniel’s counsellors influenced his taste in music and they introduced him to some of the tracks he plays on repeat today.
In high school, they liked listening to Billy Joel, Dave Matthews Band and John Mayer. Back in the day, Daniel sent Ryan music via MSN Messenger, but now that’s merely something they’re nostalgic about. Ryan mainly listens to Top 40 and show tunes, “as nerdy as that makes me.” Josh discovers new music through streaming apps like 8tracks, as well as satellite radio. If you subscribe to SiriusXM, Josh recommends listening to The Pulse and The Blend. He’s also a huge fan of Mumford and Sons. “Opening for Mumford and Sons in front of a big crowd at the Molson Amphitheatre is the dream.”
If their dreams come true, then Familiar Strangers’ music will be featured on primetime TV. Ryan believes their “music would take any HBO show to the next level.” If a Game of Thrones producer includes their music in an upcoming episode, “it would be the greatest thing ever,” adds Josh.
“The Prismatic World Tour is coming to light up some of my favorite North American cities this summer, as well as some new cities that you introduced me to through your video requests,” said Katy. “This colorful show will bring you all the songs you know as well as ones from my new album, PRISM.” Colourful would be an understatement though. Last time I saw Katy Perry, there were inflatable beach balls tossed around and “colourful” barely begins to describe her wardrobe.
Katy Perry’s coming back to Toronto this summer, so you can bet there will be thousands of fans roaring with excitement at the Air Canada Centre in July. Opening acts will include Capital Cities, Kacey Musgraves and Tegan and Sara, although unfortunately my favourite twins (aside from Mary-Kate & Ashley) will not be joining Katy in Toronto. Instead, local Katycats can watch Capital Cities perform hits like Safe and Sound.
Photo: CTV
When Katy Perry spoke about her upcoming Prismatic World Tour on CTV’s The Social, she hinted at performing in outdoor venues, so I expected her to return to the Molson Amphitheatre again. At least there’s no need to worry about the weather for concerts at the ACC. Katy’s team offered buffer room between her Toronto stop and the next concert date, so I wouldn’t be surprised if she adds a second night to accommodate her huge fan base.
If you can’t make it to the ACC, maybe you can book a quick trip to catch her somewhere nearby in the U.S.
July 3 Miami, FL AmericanAirlines Arena *
July 9 New York, NY Madison Square Garden *
July 11 Newark, NJ Prudential Center *
July 15 Montreal, QC Bell Centre *
July 16 Ottawa, ON Canadian Tire Centre *
July 18 Toronto, ON Air Canada Centre *
July 24 Brooklyn, NY Barclays Center *
August 1 Boston, MA TD Garden *
August 7 Chicago, IL United Center *
August 26 Winnipeg, MB MTS Centre ^
August 28 Saskatoon, SK Credit Union Centre ^
August 29 Calgary, AB Scotiabank Saddledome ^
August 31 Edmonton, AB Rexall Place ^
September 9 Vancouver, BC Pepsi Live at Rogers Arena #
September 19 Los Angeles, CA STAPLES Center #
September 26 Las Vegas, NV MGM Grand Garden Arena #
*With Capital Cities ^ With Kasey Musgraves # With Tegan and Sara
Establishing a presence on Facebook, Twitter and YouTube is a necessary step in promoting new productions, but it is not enough. Effective social media marketing is complex and posting a few links on Facebook or fun facts on Twitter each week is just the beginning.
Using social media management tools to monitor relevant online chatter and respond to patrons’ feedback is very important. For instance, if there has been more buzz about rude front of house staff than the cast’s acting abilities, but that’s unbeknownst to management, then that’s a serious cause for concern.
To stand out amongst the noise, which characterizes social media, stay up to date about industry-wide best practices and assess competitors’ social media activity. If you want to improve your Facebook page, then find brand pages that frequently share interesting content that has high-quality visual elements and understand the approximate 80/20 split between being conversational and promotional. Viral videos like Will It Blend? demonstrate how easy it is to produce engaging content at minimal cost.
