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CBS Social Week

Just in time for my group’s class presentation about The Good Wife, CBS is embracing social media to connect with viewers next week, including The Good Wife fans.

Each show updated fans via Facebook and Twitter today to announce their plans for everyone’s favourite actors to share their own insights via the shows’ official social media accounts beginning Sunday night.

This is hardly the first time shows’ cast and crews are live-tweeting, but usually the official TV show account retweets their commentary, whereas next week CBS is letting its stars gain control over online interactions. I’m curious to see if the stars will use more shorthand or slang than usually seen in the accounts’ messages and I’m sure it’ll depend on which actors are composing the tweets.

Viewers who watch the shows live during their scheduled timeslots (and aren’t distracted by a phone or computer) may have noticed that some shows have a watermark during the first scene featuring a hashtag, such as #HIMYM for How I Met Your Mother.

Bravo’s Lisa Hsia shared with Mashable that “getting talent actively involved with a social media strategy is essential to building greater community engagement,” so this is clearly a calculated attempt to heighten viewer engagement.

I suspect that the initiative will increase check-ins amongst GetGlue users who will be eager to join the live conversation. Personally, I suggest CBS support their initiative with more stickers for GetGlue fans as a token of appreciation.

As for The Good Wife, I’d like to see what Matt Czuchry has to say about Cary’s new promotion in his own words – not just reiterated by a reporter. That was quite a fabulously dramatic ending in last week’s episode and I’m excited to see what happens next this Sunday.

To save space here, you can peek at the network’s full live-tweeting schedule courtesy of The Hollywood Reporter.

November 3, 2011 by

Ted Finally Reunited with the Slutty Pumpkin, Eh?

“The Slutty Pumpkin Returns” — Ted (Josh Radnor) and Naomi (Katie Holmes) revisit the rooftop Halloween party where they first met on HOW I MET YOUR MOTHER, Monday, Oct. 31 (8:00 – 8:30 PM, ET/PT) on the CBS Television Network. Photo: Monty Brinton/CBS © 2011 CBS Broadcasting, Inc. All Rights Reserved.

After hearing great hype about tonight’s How I Met Your Mother episode, I was curious what sorts of hilarity the show would entail. I was pleasantly surprised by the amount of Canadian humour, though I didn’t quite understand why Robyn chose to dress up as a hockey player from Vancouver of all places, but maybe that’s just due to my lack of NHL knowledge. Speaking of comparisons between the States and Canada, I wonder if Dunkin Donuts in the States sells as many pumpkin flavoured treats as Tim Horton’s.

I thoroughly enjoyed how Katie Holmes’ Slutty Pumpkin character knew Barenaked Ladies’ songs by heart, especially because it served as a throwback to a time when Steven Page was still with the band. Though I consider myself a loyal fan of Dawson’s Creek, I much preferred Britney Spears and Rachel Bilson’s guest appearances on HIMYM to Katie Holmes’ stint tonight.

As I watched Ted and his friends at the rooftop party, I noticed that there were far too many store bought packaged costumes that exhibited far too little creativity for a show that’s known for its original concepts like “pregnancy brain” and the “hot-crazy scale.” Barney made an amusing entrance as per usual and it was nice to see a change in his wardrobe this season from the yellow duck tie he’s been sporting since September.

I’m looking forward to seeing what other terms CBS will introduce to our lingo this season. In the meantime, whether you’re tricking friends, enjoying treats or merely tweeting, Happy Halloween!

October 31, 2011 by

Mad Men’s Kiernan Shikpka Plays Child Therapist

Kiernan Shikpka’s character, Sally Draper, on Mad Men was sent to see a child psychologist because her mother disapproved of her behaviour. During the actress’ time off from filming one of the best shows on TV, Shipka filmed this video, in which she helps delusional child stars with their personal issues. 

She nails all the quirks and body language of a stereotypical therapist, and her wardrobe embodies the same level of sophistication that inspired a partnership between Mad Men and Banana Republic. Watch out, Christina Hendricks and January Jones!

It seems that she’s on her way to becoming the next Dakota Fanning – featured in fashion magazines such as ELLE and the like, but if all else fails, perhaps she could host her own self-help or talk show.

When season five of Mad Men premieres on March 16, 2012, we can find out how Sally will react to Don’s engagement.

October 20, 2011 by

The New Girl

Before I delve into my commentary about Facebook’s changes, I want to share a recommendation for FOX’s new TV show, The New Girl.

Katy Perry’s highly charming doppelganger, Zooey Deschanel stars in the sitcom about a girl who moves in with 3 guys who she meets by responding to a Craigslist ad.

Thanks to Deschanel’s comedic timing, the pilot is funny from beginning to end. Her A-list Hollywood status leads me to believe that The New Girl has staying power and the men’s spontaneous serenade to cheer up their new friend cemented this show into my fall TV schedule.

The New Girl airs Tuesday nights at 9 on FOX/CityTV.

TIP: The pilot episode is available as a free download on iTunes!

September 23, 2011 by

That’s What I Am

Year after year, beauty pageant contestants respond that their goal is to achieve world peace, but none of them summarize how to accomplish it quite like Mr. Simon (Ed Harris) in That’s What I Am (2011). “Human Dignity + Compassion = Peace” is a formula for everyone to take note of, not just Mr. Simon’s middle school students.

In this coming of age story, director Michael Pavone reminds audiences that the so-called strange individuals singled out by cruel bullies are not monstrous creatures who deserve inconsiderate treatment. Kind souls like Stanley (Alexander Walters) and Andy (Chase Ellison) make us wish that ruthless people would become more tolerant of others, without leaving nerds or exceptionally tall students to suffer for superficial reasons.

Some kids isolate themselves in washroom stalls to avoid bullies’ harsh comments, but according to the cool kids’ seating plan at this school, Stanley and his fellow tormented classmates, such as a headgear-wearing girl, must spend their lunch breaks in the dreaded ‘geek corner’. This is the closest thing they have to a safe haven on campus because it is unthinkable for any student concerned with social status to set food in this area of the quad. Given how much people develop at a young age, it is especially problematic when academically-inclined students who should be role models are routinely ridiculed.

Recess violence isn’t the only issue Pavone addresses, as he also portrays attitudes prevalent in the 1960s toward homosexuality. Accusing a teacher of being a homosexual and complaining about the whole world going to hell should not be done in the same sentence, but Andy’s father makes this connection during a rant. His unfair judgment of the award-winning teacher is not the father’s only shortcoming, but unfortunately the entire parent community shares his sentiment. The notion that a teacher’s sexual preferences should interfere with their employment, when no harm has been done, is unjust.

Pavone should be commended for creating a stunning film about growing up. Andy’s innocent stammering while talking to the beautiful blonde bombshell in his neighbourhood accurately captures the awkwardness of youth, especially once combined with his concerns about puberty-induced sweating. The fact that the school has a resident expert on cooties is hilarious. The boy’s role at school becomes troublesome when his advice leads to violence, but his title in itself takes reiterates the innocence of childhood when catching cooties is one of children’s greatest worries.

It is unusual for a film set in the 1960s to dedicate merely two lines of dialogue to racist prejudice and cast an African-American boy as the protagonist’s best friend without any havoc as a result. The setting is refreshing however because so many films made today focus on cyber-bullying via IMs and camera phones, whereas Pavone successfully gets to the core of middle school drama without any text messaging under the desk.

It’s a shame that such poignant storytelling is relegated to limited release because That’s What I Am epitomizes why films inspired by true events raise the bar for all other productions.

 

 

May 15, 2011 by