LinkedIn just shared the best feature announcement I’ve seen in a long time. Advice Sessions make it easier to book calls, share tips and monetize your insights on LinkedIn.
Here’s why it’s a winning idea:
Platform Retention: It keeps users engaged on LinkedIn rather than sending them to third-party sites like Intro. Now you can grow your business through your existing LinkedIn profile instead of managing multiple accounts elsewhere. Positioning LinkedIn as a one-stop destination for learning and networking reinforces it as the top destination for professional growth.
Expert Selection: Seeing ads for “life-changing” courses and newsletters is exhausting. Advice Sessions reduce the noise to help you find and vet experts with the same confidence a recruiter uses to find talent.
Centralized Communications: Booking calls in one spot helps streamline everything. It’s easier to view a profile and instantly hire them for a consult without leaving LinkedIn. That’s so much more appealing than industry leaders getting lost in a sea of open tabs.
Employee Engagement: Imagine how you could level up your team’s lunch and learn meetings by booking a call through Advice Sessions. It’d be a fun way to host a guest speaker for a memorable low-key event!
Rare Access: There’s huge demand to meet notable people, but it often requires luck, charity auctions or expensive conference passes. Advice Sessions make executives more accessible.
My article about Cameos On Google still gets recurring traffic, even though the app was sunset. It proves people really crave candid responses from experts they admire. Advice Sessions is a brilliant iteration of it and LinkedIn should convince celebrities to participate too!
I was already obsessed with this feature, but watching the product demo made me laugh. The sample user booking the call is named Sarah King – the perfect mashup of my name and my alias, Kalinda King!
As a LinkedIn Premium user since 2013, I always want to get more value and I’m excited about this news. It could definitely help you connect with your dream mentor. I’ve been lucky to meet many experts who inspire me and this could unlock more conversations. Advice Sessions are currently limited to LinkedIn Premium Business subscribers in the United States and I can’t wait for the rollout in Canada.
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