Browsing Tag

travel

Labatt Brewery Tour

With only a few months left at Western, it’s time to complete my London to-do list. Inspired by a keynote speech by Jorn Socquet, VP of Marketing for Labatt Breweries of Canada, I was determined to visit the hidden gem that is Labatt’s local manufacturing plant.

For only $10 admission, anyone of legal drinking age can book a tour lasting about two hours. Thanks to Jade, who’s a real estate agent by day and tour guide by night, my friend Akritee and I, learned a lot about the brewing process.  Eager to emphasize how Labatt incorporates recycling and environmentally-friendly initiatives, Jade’s explanations brought new meaning to infotainment. Although it was frustrating to see one red-capped bottle fall under the radar of a worker whose responsibility is to notice recycled bottles with caps still on them, it was a fascinating tour overall.

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Behind the Brand: Mirage Resort and Casino

It’s one thing to “Like” a brand on Facebook and follow them on Twitter.

It’s quite another to learn about who writes those updates.

 

To debut the Behind the Brand series, Danielle Deremo shares advice about social media marketing.

Danielle Deremo

Name: Danielle Deremo (@SuperDaniYell)

Position: Social Media Specialist

Employer: Mirage Resort and Casino (MGM Resorts), Las Vegas, Nevada

Education: Hospitality Administration, Northern Illinois University

Professional role model:

It would have to be Kristalina Steininger, (@kristalinas) she took me under her wing when I was an intern at MGM Grand and she was Assistant Manager of Food & Beverage Marketing. She introduced me to social media from a brand’s perspective and taught me the rules of the road when it comes to representing a business in the Web 2.0 arena. Since I’ve moved on from my internship and began working at The Mirage, she has been a close friend and mentor of mine.

Favourite Blog:

As a big foodie, I really appreciate My Drunk Kitchen and The Kitchn. I get all my entertainment from MDK and all my recipes from reading The Kitchn!

Favourite mobile app:

Besides the regulars of foursquare, Facebook & Seesmic for my Twitter accounts, I am a big fan of Reddit Is Fun, SoundHound, and Path. And although it’s not an App, I’m becoming severely addicted to Pinterest.

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Dear Greyhound, you have some explaining to do.

In this season’s Cougar Town, Laurie suggests Bobby start a blog. He is unemployed, with plenty of time to goof around, so why not? She tells him how a lot of people just use their blog as a forum to complain about bad service at restaurants. Well my experience with Greyhound last night certainly calls for a rant of my own.

I joined the line of Western students ten minutes prior to the scheduled 8 pm departure. It was busy, but it was Thanksgiving Monday, so that was to be expected. Then fifteen, twenty, thirty minutes went by, without a sign of a bus. There was supposed to be another one arriving to pick us up at 9 pm, but that never came either. If you were Brampton-bound, you could take your pick of GO buses, but us Mustangs had to wait.

Yorkdale’s bus terminal became quite the scene, as irate parents grew concerned about how their kids would safely return to campus. One father gave up, asked for a refund, and felt he had no alternative other than to drive his daughter to school himself. Meanwhile, another father retrieved an armful of forms to distribute to the antsy, frustrated students. “There’s no way they can ignore 30 complaints”, he said.

Inside the terminal, a mother demanded that the Greyhound sales reps contact head office, but still no explanation was offered. She even asked them to call the west coast office, hoping that the time difference would make them easier to reach, but no luck.

Instead of taking any chances on the buses leaving early Tuesday morning, I stuck around and took a 3 hour bus with stops in Guelph and Waterloo. We didn’t make it to London until 1 am.

It’s a shame that Greyhound rarely offers guarantees.