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In hindsight, Michael’s talk was similar to Annie Young-Scrivner’s keynote at QMAC 2013. At the time, Annie was President, Starbucks Canada and now she is President, Teavana. On both occasions, Michael and Annie succinctly shared their views on coffee consumption, inspired advice-hungry audiences and left enough time for questions.

“It’s like Mad Men around here.”
Even though Tim Hortons never had a chance to work with Don Draper, they’ve done quite well in the last 50 years. According to Marketel, Tim Hortons is Canadian women’s favourite brand and it ranks high on my list too.
To celebrate its 50th birthday, Tim Hortons threw a huge bash at Yonge & Dundas Square today. Actors wearing vintage garments created a vibrant scene set in the 60s, featuring parents with a baby carriage and a police officer who was delighted to put people in his black and white cop car. They put on quite a show and a caffeinated audience ‘ate it up,’ as my grandmother likes to say.

“The Prismatic World Tour is coming to light up some of my favorite North American cities this summer, as well as some new cities that you introduced me to through your video requests,” said Katy. “This colorful show will bring you all the songs you know as well as ones from my new album, PRISM.” Colourful would be an understatement though. Last time I saw Katy Perry, there were inflatable beach balls tossed around and “colourful” barely begins to describe her wardrobe.
Katy Perry’s coming back to Toronto this summer, so you can bet there will be thousands of fans roaring with excitement at the Air Canada Centre in July. Opening acts will include Capital Cities, Kacey Musgraves and Tegan and Sara, although unfortunately my favourite twins (aside from Mary-Kate & Ashley) will not be joining Katy in Toronto. Instead, local Katycats can watch Capital Cities perform hits like Safe and Sound.

When Katy Perry spoke about her upcoming Prismatic World Tour on CTV’s The Social, she hinted at performing in outdoor venues, so I expected her to return to the Molson Amphitheatre again. At least there’s no need to worry about the weather for concerts at the ACC. Katy’s team offered buffer room between her Toronto stop and the next concert date, so I wouldn’t be surprised if she adds a second night to accommodate her huge fan base.
If you can’t make it to the ACC, maybe you can book a quick trip to catch her somewhere nearby in the U.S.
July 3 Miami, FL AmericanAirlines Arena *
July 9 New York, NY Madison Square Garden *
July 11 Newark, NJ Prudential Center *
July 15 Montreal, QC Bell Centre *
July 16 Ottawa, ON Canadian Tire Centre *
July 18 Toronto, ON Air Canada Centre *
July 24 Brooklyn, NY Barclays Center *
August 1 Boston, MA TD Garden *
August 7 Chicago, IL United Center *
August 26 Winnipeg, MB MTS Centre ^
August 28 Saskatoon, SK Credit Union Centre ^
August 29 Calgary, AB Scotiabank Saddledome ^
August 31 Edmonton, AB Rexall Place ^
September 9 Vancouver, BC Pepsi Live at Rogers Arena #
September 19 Los Angeles, CA STAPLES Center #
September 26 Las Vegas, NV MGM Grand Garden Arena #
*With Capital Cities
^ With Kasey Musgraves
# With Tegan and Sara
UPDATE: The Prismatic Tour is incredible! Click here to read my review.
After hearing speakers from Mondelez and Starbucks at QMAC, I started thinking about how fun it would be to promote food and drinks as your day job. Chris Tindal, co-founder of Postmedia Labs, does the next best thing; he oversees the operations of Gastropost.
Since Gastropost’s Toronto launch in May 2012, it has expanded to Edmonton, Vancouver and Calgary, and it now has over 10,000 members. Recognizing its success, I was excited to hear Tindal speak about the content strategy behind Gastropost’s growth. Tindal explained that his team’s goal is to inspire people to love their city by encouraging community members to share their expertise.
Gastropost offers anyone with an internet connection and camera the opportunity to share pictures of food with a large audience. The main incentive to participate in Gastropost’s weekly missions is the chance to see your name and photo in National Post. Each mission has a different theme, such as holiday treats or Father’s Day BBQs. Some themes are created based on brand partnerships between Gastropost and CPG brands, such as Kraft.
Anyone can become a self-proclaimed foodie. Gastropost, however, differentiates amateur food photographers by featuring a selection of food lovers online and in the newspaper every week. 50 likes on your Facebook photo of a fancy appetizer doesn’t qualify as a claim to fame in the same way that being in the National Post does.
Gastropost proves that print newspapers still have value, authority and credibility. There’s no doubt about how exciting it is for a photo of your dinner to be featured in one of Canada’s most popular newspapers. Even though Gastropost doesn’t offer any monetary compensation, the personal validation members receive is evidently sufficient motivation to keep the #gastropost hashtag and community alive. “Every week we send people an email to do something and they do it,” said Tindal. How many email marketers can say that?