Browsing Tag

partnerships

Spencer Barbosa & Hollister Prove Creators Drive Crowds

I met Spencer Barbosa on the street at Walt Disney World and it was incredible to see her fans’ reactions in person!

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Elle Fanning Glides Through New York With Coach Tabby Bag

Elle Fanning – Coach On Your Own Time Campaign

I’ve enjoyed seeing Coach’s new ad with Elle Fanning pop-up in YouTube pre-roll. And it’s been a while since I’ve featured one of my favourite ads!

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Uber Drives Social Engagement With Celebrities In The Backseat

Uber and Uber Eats are my go-to apps for rides and food delivery. Uber’s Global Social Media Lead N’Yaisha (ny-zhuh) Aziz is based in New York and I’m excited to share her marketing insights. From Toronto to New York, I rely on it everywhere I go!

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Nobis Scored Partnerships By Building Relationships (Interview)

Nobis Robin Yates Toronto

To celebrate the NHL All-Star Weekend in Toronto, luxury outerwear brand Nobis hosted a private concert by The Reklaws and a special lounge for NHL players. I was lucky to interview Nobis co-founder Robin Yates and chat about hockey, brand partnerships and sustainable fashion.

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