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Reading Off-screen

As much as I love digital technology, there is something comforting and enjoyable about reading newspapers in print, so when The Globe and Mail offered me a free subscription, I signed up.

Since the periodical has started showing up outside my front door six days a week, I’ve changed my morning routine. It’s motivated me to wake up about 20 minutes earlier, so I can get ready and then read it with a coffee while everything’s quiet before heading to class. On the mornings I don’t have class and I’m not tempted to watch CityLine Fashion Friday, it feels like an additional luxury, as I anticipate how many hours during the day will be spent in front of a screen.

Upon checking Facebook and Twitter feeds in the morning, there are only so many worthwhile links to click that were posted since the night prior. The Globe, however, always has articles piquing my interest and more importantly, in print, there are thankfully no distractions, such as flashing colourful ads leading me to open a new tab, which will inevitably lead to more unnecessary and unproductive Internet browsing.

Last week, a colleague told me about the rush amongst her Ivey classmates to pick up a free copy of the Globe at school before they run out and now that I’m a subscriber, I can understand why. I like to read The New York Times too, but since they limited access to online content to ten articles per month, instead of the twenty permitted previously, I’m more grateful for the Globe’s convenient availability.

As the exam period approaches, I know that it will be a nice break to read the newspaper rather than a textbook. Also, just as course material tends to overlap across my different classes, I welcome the chance to read about the same topics on the syllabus in a more relevant context in Globe stories, such as those about Gen Y versus baby boomers in relation to my sociology of work class and current political scandals that will provide examples to theories about politicians’ increasing invisibility.

I find that when some of my profs point out that they still read a hard copy of the paper, they date themselves in a room of twentysomethings, though I can understand why they proudly announce this habit. Proclaiming that you read the paper in print needn’t be done in a self-deprecating or teasing tone. There are great journalists out there and I think taking the time to read their work, without distractions, is a wonderful way to pay respect, whether they write about fashion, business, tech or anything else.

Take the time to read sans screen and you may be surprised how much you like it.

Behind the Brand: Mirage Resort and Casino

It’s one thing to “Like” a brand on Facebook and follow them on Twitter.

It’s quite another to learn about who writes those updates.

 

To debut the Behind the Brand series, Danielle Deremo shares advice about social media marketing.

Danielle Deremo

Name: Danielle Deremo (@SuperDaniYell)

Position: Social Media Specialist

Employer: Mirage Resort and Casino (MGM Resorts), Las Vegas, Nevada

Education: Hospitality Administration, Northern Illinois University

Professional role model:

It would have to be Kristalina Steininger, (@kristalinas) she took me under her wing when I was an intern at MGM Grand and she was Assistant Manager of Food & Beverage Marketing. She introduced me to social media from a brand’s perspective and taught me the rules of the road when it comes to representing a business in the Web 2.0 arena. Since I’ve moved on from my internship and began working at The Mirage, she has been a close friend and mentor of mine.

Favourite Blog:

As a big foodie, I really appreciate My Drunk Kitchen and The Kitchn. I get all my entertainment from MDK and all my recipes from reading The Kitchn!

Favourite mobile app:

Besides the regulars of foursquare, Facebook & Seesmic for my Twitter accounts, I am a big fan of Reddit Is Fun, SoundHound, and Path. And although it’s not an App, I’m becoming severely addicted to Pinterest.

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The Social Network

Facebook has inevitably increased levels of narcissism, thus making its users crave attention from friends, exes and friends of friends.

Imagine what would happen if all of a sudden our favourite social networking site disappeared! Watch, enjoy and ponder that possibility.

Inspiration: Sheryl Sandberg

“If you survey men and women in college today in this country, the men are more ambitious than the women. And until women are as ambitious as men, they’re not going to achieve as much as men.”

– Sheryl Sandberg, Chief Operating Officer, Facebook

Source: Mashable

CBS Social Week

Just in time for my group’s class presentation about The Good Wife, CBS is embracing social media to connect with viewers next week, including The Good Wife fans.

Each show updated fans via Facebook and Twitter today to announce their plans for everyone’s favourite actors to share their own insights via the shows’ official social media accounts beginning Sunday night.

This is hardly the first time shows’ cast and crews are live-tweeting, but usually the official TV show account retweets their commentary, whereas next week CBS is letting its stars gain control over online interactions. I’m curious to see if the stars will use more shorthand or slang than usually seen in the accounts’ messages and I’m sure it’ll depend on which actors are composing the tweets.

Viewers who watch the shows live during their scheduled timeslots (and aren’t distracted by a phone or computer) may have noticed that some shows have a watermark during the first scene featuring a hashtag, such as #HIMYM for How I Met Your Mother.

Bravo’s Lisa Hsia shared with Mashable that “getting talent actively involved with a social media strategy is essential to building greater community engagement,” so this is clearly a calculated attempt to heighten viewer engagement.

I suspect that the initiative will increase check-ins amongst GetGlue users who will be eager to join the live conversation. Personally, I suggest CBS support their initiative with more stickers for GetGlue fans as a token of appreciation.

As for The Good Wife, I’d like to see what Matt Czuchry has to say about Cary’s new promotion in his own words – not just reiterated by a reporter. That was quite a fabulously dramatic ending in last week’s episode and I’m excited to see what happens next this Sunday.

To save space here, you can peek at the network’s full live-tweeting schedule courtesy of The Hollywood Reporter.