Kate Spade has always been one of the top brands on social media in my opinion. Sometimes I named them in job interviews when asked for an example of a brand that’s killing it on social. They have beautiful products, stunning visuals and a recognizable voice. Kate Spade is truly a brand that knows what they’re doing in-store and online.
I was delighted to find out about a new feature on Kate Spade’s website called Unlock Your Heart. By following a few steps, you can instantly create shareable content using Kate Spade’s new tool. Kate Spade’s team knows their customers love reading inspirational messages and now it’s possible to create your own graphics with their branding. Overall, I’ve found that some inspirational messages sound too cheesy, generic or girly, but Kate Spade has so many options that you’re likely to find one (or more!) that you enjoy.
Everyone wants to be a creator. Everyone is always looking for content to post. This makes it so easy and fun!
As the website says, you can do it in 3 steps: “Pick a mantra. Personalize your caption. Share it.”
I literally just made my own image on Kate Spade’s website in 90 seconds and that includes spending time to explore different customizations. When was the last time you made picture perfect content that fast?! I encourage you to try it and I bet you’ll love it as much as I do.
Get started here: https://www.katespade.com/unlockyourheart/
When Kate Spade first introduced the online tool, they offered complimentary bag tags for one weekend only to customers who showed sales associates that they posted a mantra on their account. This seems like a simple and affordable way to reward loyal customers for promoting the brand on personal social media channels. Perhaps it will inspire you to do something similar in your business.
Have you seen any other brands offer something similar? Let me know in the comments or send a tweet to @ThatPrince. If you share one of these posts on social media, please tag me too!