At the Cannes Lion Festival of Creativity 2012, Ogilvy and Mather won gold prize for Sprite Shower, which was executed by their Brasil team. To see it in action, click here.
After offering 1,500 showers to consumers donning speedos and bikinis, the refreshing branded experience for beachgoers was followed up elsewhere. Next, Sprite held a similar concept in Tel Aviv with human-sized showers resembling dispensing machines.
Refusing to take the tagline “Refresh Your Ideas” for granted, Sprite strikes again this week with engaging street art created with teenage models in Prague. Emphasizing the brand’s message of authenticity, the new “Camouflauge” campaign illustrates how Sprite tries to stop the cycle of blending in, as the teens break out of character after their first sip.
As everyone’s eager to identify themselves as unique and hip, Sprite’s latest campaigns propose that all it takes to stand out is a sip of their soft drink, which will help you beat the summer heat in the process.
Here’s a behind the scenes look at creating the Camouflage commercial: