Below are a few of my favourite picks screened at the TIFF Bell Lightbox tonight for the Packaged Goods series, where aspiring filmmakers, tastemakers and moviegoers celebrated women’s talent in film.
HTC “One, Freefall”
Director: Sara Dunlop
Take your phone, get outdoors and go on an adventure. Bottom line: have fun.
Dove “Growing Up”
Director: Kathi Prosser
As a loyal advocate for Dove’s Self Esteem Fund, it’s great to see a female director furthering the brand’s vision to help girls with body image and bring an important issue to light. Girls are indeed “growing up” in a turbulent time with too much pressure on appearances and this spot thankfully continues the conversation.
“Skyscrapers” – OK Go
Director: Trish Sie
This music video could easily double as an ad for Joe Fresh or Benjamin Moore. Great colours. Great music. Great choreography.