Happy National Ice Cream Day!
Lately, I’ve preferred milkshakes, but I’ll never say no to an ice cream run. The best ice cream I’ve had recently was a royal treat with my last name on it. I recommend heading over to the new Häagen-Dazs pop-up shop to order your own custom ice cream bar.
Bär Häagen-Dazs sells many cold items, but how could you say no to a snack that literally has your name written all over it? Once you’re inside, you can choose your flavour. Then a talented staff member will decorate and customize an ice cream bar just for you. After she put my name with a heart on top, I requested the crown. The final product looked amazing!
Tonight I was scrolling through my Facebook feed and I stumbled upon a Facebook video from WIRED. I often save Facebook videos to binge watch on the weekend, but this one caught my attention enough to see it ASAP.
It had the cover of an old WIRED magazine with a bright yellow cover and the post copy said it was from July 1997 i.e. 20 years ago. I was 6 years old! I didn’t read WIRED in elementary school, so I figured it could be interesting to watch a current editor reveal what they published inside.
With Jennifer Valentyne
Happy Canada Day!
Leading up to Canada’s 150th birthday, the Intercontinental Hotels Group asked Canadians to reveal and share their favourite destinations across the country. On Wednesday night, they revealed the top contenders and the contest winner on the patio of the Intercontinental Yorkville.
The party was hosted by Jennifer Valentyne, who you may know from watching Breakfast Television or listening to Q107. You know I can’t say no to an invitation to meet more Canadian talent! Meeting her was lovely and it was interesting to hear about locations I was unfamiliar with. You know I always plan ahead for Labour Day far in advance (hello, birthday weekend!), and now I will consider going to one of these places next.
Today marks 7 years since I published my first Hot On The Street post on Tumblr. A lot has changed since then, but my interest in fashion, entertainment and marketing has stayed the same.
Earlier this month, I had a chance to meet a local writer who I’ve liked for a long time: Anne T. Donahue. Most people went to Indigo to get Gabby Sidibe’s autograph, but I went to meet a woman with a kickass Twitter account and a wicked writing style.
I still remember how excited Unilever’s team was when they announced that Axe was going to send some lucky guys to space. My peers shared their enthusiasm when we watched a teaser video together at Queen’s University in 2013, but that was the last time I really thought about the brand.
Axe just released a new ad that challenges common stereotypes about young men, which I love. This video makes me rethink what Axe stands for and I admire how it has the power to change consumers’ views about gender. In a way, this ad is long overdue. It’s 2017! Of course it’s ok for guys to wear pink (and not just on Wednesdays). So what if a boy doesn’t like sports?
I wish Axe didn’t have to include a question about depression because it should be obvious by now that guys have mental health issues too. The best article I read on Bell Let’s Talk Day was written by a local male marketer and that was one of many stories.