While Red Bull’s commercials tend to be cheeky with simple colour schemes, their interest in supporting aspiring musicians through innovative partnerships is very clear this summer. First on my radar was the Red Bull Soundstage Facebook contest, thanks to which my friends’ band Of Gentlemen and Cowards will appear on The Late Show with David Letterman in September.
UPDATE: Here’s the clip from Of Gentlmen and Cowards’ September 17 performance:
Then today I learned about an interactive billboard Red Bull created in London, England to promote Jessie Ware, who recorded her latest album at Red Bull Studios. Red Bull invited locals to colour in dots on the billboard until the advertisement was completely visible. Below is the final product:
Once a budding journalist, the British musician is now making headline news at The Jewish Chronicle, where she was previously an intern. That’s one way to go full circle career-wise by 26! “I didn’t think a music career was possible. It was a ludicrous ambition – that’s why I went to uni and worked in journalism. I wanted to get a good job and be a good journalist,” she told The Jewish Chronicle.
Thanks to publicity from the BBC and other British media outlets, Jessie’s been dubbed the next pop superstar. She may not achieve Adele’s success, but hopefully we’ll hear and see great things from Jessie soon. Aside from her musical talent, Jessie also has many social connections that can work in her favour, such as being former colleagues with Fifty Shades of Grey author Erika Leonard.
Jessie Ware’s debut album Devotion was released August 20.