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Red Bull Supports Musicians

While Red Bull’s commercials tend to be cheeky with simple colour schemes, their interest in supporting aspiring musicians through innovative partnerships is very clear this summer. First on my radar was the Red Bull Soundstage Facebook contest, thanks to which my friends’ band Of Gentlemen and Cowards will appear on The Late Show with David Letterman in September.

UPDATE: Here’s the clip from Of Gentlmen and Cowards’ September 17 performance:

Then today I learned about an interactive billboard Red Bull created in London, England to promote Jessie Ware, who recorded her latest album at Red Bull Studios. Red Bull invited locals to colour in dots on the billboard until the advertisement was completely visible. Below is the final product:

August 23, 2012 by Sarah Prince

In the News

– Nearly 250,000 Germans have requested that their houses not appear in Google Street View, which “shows that citizens want to decide which data about themselves is published on the internet”, said Peter Schaar, the head of Germany’s data protection watchdog. FULL STORY

– Bell will release the new Blackberry Bold 9780 on Tuesday November 2. T-Mobile will release the phone in the U.S. next month as well.

– Lady Gaga hit 1 billion views for her YouTube video, thus beating Justin Bieber. “We reached one billion views on YouTube little monsters!” she tweeted.

– In addition to adding more disturbing graphics to cigarette packaging, BBC has reported that the government may ban smoking in private cars in the UK. FULL STORY

– About 30 years after losing their son, Myron and Berna Garron have donated $30 million to Sick Kids Hospital in Toronto for cancer research. According to The Globe and Mail, their contribution is the largest private gift in North America for pediatric cancer care. FULL STORY

October 26, 2010 by Sarah