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Western

4 Reasons I Love Twitter

I’m officially a university graduate now and the day after convocation, the celebration continues: today is my fourth anniversary on Twitter.

That means it’s been four years since I first tweeted “Jewellery is not a toy” after a beaded necklace that I made broke. I still have those grey beads in a ziploc bag. Today, the manager who worked at Toronto’s Bead Cafe is engaged to a family friend. As Twitter reminds us every day, it’s a small world!

To celebrate this exciting occasion, I’ve created a list of 4 reasons I love Twitter:

1. Twitter Contests

Twitter is responsible for helping me win many products and experiences. Contest prizes have included touchscreen gloves from Target Canada, an Aroma gift card, and a Rob Thomas concert DVD. More recently, I won a free hour of bowling from The Ballroom, which I have yet to redeem. The most amazing prize, however, came from MuchMusic, who gave me tickets to see Arcade Fire!

Arcade Fire

Arcade Fire

2. Job Opportunities

To apply for my current marketing role, I submitted links to my social media profiles, not a resume. And like the characters of The Internship, they hired me following an interview on Google+ Hangouts. Social media is a crucial part of the hiring process now and I’m curious to see how the relationship between social media and HR continues evolving. Twitter helps you showcase your industry knowledge and personality, so share your commentary and keep it clean!

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June 20, 2013 by

Gilmore Girls Cast Meet & Greets

To kickstart this summer break, I returned to New York looking forward to seeing a couple more of my favourite celebrities: author Jennifer Weiner (In Her Shoes, Good in Bed) and actress Lauren Graham (Parenthood).

Lauren Graham

Jennifer Weiner

Though my chats with the famous women were short, the trip was a great way to celebrate graduating from Western! Between shopping at Uniqlo and touring the Big Apple Sex and the City style with On Location tours, I started liking the city much more. Too bad we weren’t one of the lucky groups to run into Sarah Jessica Parker in her ‘hood. Regardless, I’ll definitely consider buying another tour from them, especially because they just launched a new TMZ-themed itinerary – my kind of vacation activity!

HBO

Since then, I’ve been organizing everything I moved home from London and waiting until I could attend another celebrity meet and greet during the Victoria Day long weekend. To date, I’ve met the actors who play Lorelai and Rory Gilmore, watched Jared Paledecki from afar at a Live @ Much event and now I can finally say I’ve met Rory’s dad too! David Sutcliffe, who once played Christopher, now stars in CBC’s Cracked, for which he made the transition from rom-com actor to a stern cop.

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May 20, 2013 by

OHM Fashion Show

The annual OHM Fashion Show on Friday raised money for the Canadian Cancer Society and focused on street style this year.

The show’s passionate executive team created a sophisticated atmosphere, which made Centennial Hall look much nicer than the bingo hall it resembled when I saw Chantal Kreviazuk and the Barenaked Ladies play there.

Well-known youthful brands seen onstage included French Connection, American Apparel and Danier Leather. This men’s graphic tee by American Apparel caught my eye and reminded me that I’d like to make a similar shirt at the Bang-On store in Toronto.

OHM-6

A show inspired by Pinterest would be incomplete without some nice DIY designs. For the ‘Salvage’ segment, Leah Brown transformed thrift shop purchases, such as these denim shorts, into runway-ready outfits.

OHM-8

OHM not only highlighted some upcoming trends for spring, but also entertained the crowd through phenomenal choreography. As you can see, it’s never too late to learn how to make a ballerina-style hair bun!

OHM-5

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March 16, 2013 by

Behind the Band: Two Hours Traffic

Two Hours Traffic

Some Western students may have missed Two Hours Traffic’s last local concert to attend Homecoming festivities instead. Thankfully, the Canadian band is returning to Call the Office on Tuesday to promote their new album Foolish Blood.

Their latest tour began at the end of February and recently included a stop in Texas for the SXSW festival. No matter where they perform, Liam Corcoran, lead vocalist for Two Hours Traffic, emphasizes he values his eastern Canadian heritage.

“The sound we have is kind of reminiscent of the Halifax pop sound,” Corcoran remarks. “I think between the way we write songs and the way we sound, I think we belong to a kind of family of bands that started out in Halifax. Also, [it seems] we must have an accent, although I don’t really notice it.”

Two Hours Traffic is content living in Prince Edward Island, but Corcoran has his eye on Toronto as his future home. Corcoran admits America’s song-writing capital Nashville, Tennessee is a particularly appealing alternative too.

“We have a lot of friends [in Toronto] and family as well. We know the city really well,” Corcoran says. “I’ve never seriously thought about anywhere other than Toronto, [but] I daydream about a few places.”

Recognizing concerts with major headliners are relatively rare in Canada’s remote areas like the Northwest Territories, Corcoran likes playing there because everyone truly appreciates the opportunity to see them play live.

The band’s catchy hit song “Jezebel” has been featured on many film and television soundtracks, including in episodes of popular teen shows like One Tree Hill and Gossip Girl. Eager to interact with fans that discovered them on such TV shows, Corcoran and his fellow band mates tend to hang around the merchandise table after concerts.

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March 15, 2013 by

Urban Outfitters’ Grand Opening in London

After Blockbuster closed its doors, Urban Outfitters seized the opportunity to open its first London, Ontario location. Transforming the former video rental store into an urban shopping paradise required over eight months of construction followed by final touches done by the chain’s visual display team.

Their extensive preparations certainly paid off and district manager Sarah Leising is more than pleased with how the 8,000 square foot space looks now. Eager to see London’s students visit and shop with friends and family, she’s confident that the store’s uniquely “eccentric” environment will make it a hot spot on Richmond Row.

Although Urban Outfitters has grown to become an international chain, Sarah emphasized that they make an ongoing effort to be “culturally relevant,” such as through collaborations with local designers and organizations.

To connect with London’s music lovers, the store is hosting a grand opening party on Thursday February 7. The Elwins, Eternal Summers and Richie Blackz will perform on the second level from 6-8 PM. Get there early!

Sales associate and MIT classmate Stephanie Edwards is excited to work there, knowing that she can be herself and have fun on the job. Her co-worker Monique told me she’s equally jazzed about her part-time job because she likes the store’s alternative vibe and the flexible dress code for employees.

I’ve shopped at Urban Outfitters in Washington, Las Vegas, New York, Montreal and Toronto, so I can attest that Urban Outfitters has a great selection and I’m excited to monitor new arrivals at their London store.

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January 30, 2013 by