Browsing Tag

travel

Behind the Brand: Canadian Diabetes Association

It’s one thing to “Like” a brand on Facebook and follow them on Twitter.

 

 It’s quite another to learn about who organizes those updates.

 

Name: Pilar Iglesias (@pilariglesias)

Position: Manager, Strategic Communications

Employer: Canadian Diabetes Association

Education: Anthropology, York University; Public Relations, Ryerson University

Favourite blog:

My favourite non-work related blog has to be Design Sponge. My secret obsession/hobby is design and furniture, so I’ve been visiting since its inception. I suppose it’s not so secret anymore… 😉

Favourite mobile app:

This one’s easy – Shazam. I use it constantly and thankfully was able to chuck my “Songs to buy” notepad document.

Professional role model:

This one is also easy-Gini Dietrich. I met Gini on Twitter a few years back and have been in awe ever since. Not only is she a social media maven, she’s the founder and chief executive officer of Arment Dietrich, Inc.—a Chicago-based PR firm, the author of a work-related blog I follow religiously, Spin Sucks (the 2010 and 2011 Readers Choice Blog of the Year), and she’s the co-author of the book Marketing in the Round: Multichannel Approaches in the Post-Social Media Era.

Wait, I’m not finished.

She also writes for Crain’s Chicago Business, AllBusiness, and Franchise Times, and participates in workshops, is a keynote speaker, one of the hosts of the podcast, Inside PR….and these are just some of the things she does.

All of this is in addition to being witty, lovely, helpful and just a complete pleasure. I don’t talk to her as much as I probably would like, but she is definitely a role model. Oh, and one more thing, she can cook! Honestly, when does she have the time?

Most memorable on the job experience at Canadian Diabetes Association:

I was writing an article for our health and wellness magazine, and interviewed a woman who received a pancreas-kidney transplant after suffering many diabetes-related complications. Her appreciation for life was so incredibly inspiring to me but, at the same time, frightening as well since I have type 1 diabetes myself. It made me think of my own journey with the disease and how I manage it, and what it means if I don’t manage it to the best of my ability. It’s a conversation and feeling I won’t forget.

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February 27, 2012 by

Behind the Brand: Mirage Resort and Casino

It’s one thing to “Like” a brand on Facebook and follow them on Twitter.

It’s quite another to learn about who writes those updates.

 

To debut the Behind the Brand series, Danielle Deremo shares advice about social media marketing.

Danielle Deremo

Name: Danielle Deremo (@SuperDaniYell)

Position: Social Media Specialist

Employer: Mirage Resort and Casino (MGM Resorts), Las Vegas, Nevada

Education: Hospitality Administration, Northern Illinois University

Professional role model:

It would have to be Kristalina Steininger, (@kristalinas) she took me under her wing when I was an intern at MGM Grand and she was Assistant Manager of Food & Beverage Marketing. She introduced me to social media from a brand’s perspective and taught me the rules of the road when it comes to representing a business in the Web 2.0 arena. Since I’ve moved on from my internship and began working at The Mirage, she has been a close friend and mentor of mine.

Favourite Blog:

As a big foodie, I really appreciate My Drunk Kitchen and The Kitchn. I get all my entertainment from MDK and all my recipes from reading The Kitchn!

Favourite mobile app:

Besides the regulars of foursquare, Facebook & Seesmic for my Twitter accounts, I am a big fan of Reddit Is Fun, SoundHound, and Path. And although it’s not an App, I’m becoming severely addicted to Pinterest.

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January 23, 2012 by

Dear Greyhound, you have some explaining to do.

In this season’s Cougar Town, Laurie suggests Bobby start a blog. He is unemployed, with plenty of time to goof around, so why not? She tells him how a lot of people just use their blog as a forum to complain about bad service at restaurants. Well my experience with Greyhound last night certainly calls for a rant of my own.

I joined the line of Western students ten minutes prior to the scheduled 8 pm departure. It was busy, but it was Thanksgiving Monday, so that was to be expected. Then fifteen, twenty, thirty minutes went by, without a sign of a bus. There was supposed to be another one arriving to pick us up at 9 pm, but that never came either. If you were Brampton-bound, you could take your pick of GO buses, but us Mustangs had to wait.

Yorkdale’s bus terminal became quite the scene, as irate parents grew concerned about how their kids would safely return to campus. One father gave up, asked for a refund, and felt he had no alternative other than to drive his daughter to school himself. Meanwhile, another father retrieved an armful of forms to distribute to the antsy, frustrated students. “There’s no way they can ignore 30 complaints”, he said.

Inside the terminal, a mother demanded that the Greyhound sales reps contact head office, but still no explanation was offered. She even asked them to call the west coast office, hoping that the time difference would make them easier to reach, but no luck.

Instead of taking any chances on the buses leaving early Tuesday morning, I stuck around and took a 3 hour bus with stops in Guelph and Waterloo. We didn’t make it to London until 1 am.

It’s a shame that Greyhound rarely offers guarantees.

October 12, 2010 by