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On The Radar: Father’s Day Advertisements

Oreo – Wonderfilled

Sometimes all a girl wants to do is stay up late and tell jokes with her dad until they get hiccups. Can you blame her?

The cheerful animation kind of makes me want to watch monster movies on TV with milk and cookies. Who’s up for a movie marathon? I’ll bring the snacks.

[youtuber youtube=’http://www.youtube.com/watch?v=HDaCU_qD5gk’]

Sears – Not a Superhero

Who is the Sears dad? He wears a suit and tie, not a cape. He interrogates his daughter’s boyfriends and doesn’t fight villains. He doesn’t have superhuman power, but the son in Sears’ Father’s Day commercial is convinced that doesn’t make Dad any less cool. “He’s just super because he’s my dad,” the boy says in a voiceover.

Interestingly, the ad has an explicit call to action at the end, asking viewers to look for their product placement in the new Man of Steel film. The ad uploaded to YouTube then ends with an interactive and clickable gift guide to shop online and find the perfect gift for dad.

[youtuber youtube=’http://www.youtube.com/watch?v=miAz2AFVy_c’]

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June 19, 2013 by

Gilmore Girls Cast Meet & Greets

To kickstart this summer break, I returned to New York looking forward to seeing a couple more of my favourite celebrities: author Jennifer Weiner (In Her Shoes, Good in Bed) and actress Lauren Graham (Parenthood).

Lauren Graham

Jennifer Weiner

Though my chats with the famous women were short, the trip was a great way to celebrate graduating from Western! Between shopping at Uniqlo and touring the Big Apple Sex and the City style with On Location tours, I started liking the city much more. Too bad we weren’t one of the lucky groups to run into Sarah Jessica Parker in her ‘hood. Regardless, I’ll definitely consider buying another tour from them, especially because they just launched a new TMZ-themed itinerary – my kind of vacation activity!

HBO

Since then, I’ve been organizing everything I moved home from London and waiting until I could attend another celebrity meet and greet during the Victoria Day long weekend. To date, I’ve met the actors who play Lorelai and Rory Gilmore, watched Jared Paledecki from afar at a Live @ Much event and now I can finally say I’ve met Rory’s dad too! David Sutcliffe, who once played Christopher, now stars in CBC’s Cracked, for which he made the transition from rom-com actor to a stern cop.

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May 20, 2013 by

Behind the Brand: Fossil

It’s one thing to shop at Fossil and follow them on on Facebook or Twitter.

It’s quite another to learn more about the accessories brand from an insider.

Lori-2

Name: Lori Petteplace

Position: PR & Marketing Manager

Employer: Fossil

Education: Psychology, McMaster University

In 140 characters or less, describe your role at Fossil:

Out-of-box promoting and event planning to increase brand awareness, sales & desire of the brand while crediting 1 of our wholesale partners

How does Fossil foster creativity at the office?

Fossil has their finger on the creative pulse for their employees. We have an open and engaged idea environment, where ‘answers are in the room’ round-table discussions are common. We sincerely and actively pursue placing people in roles that suit their personality, creativity, talents, desires and ambitions.

Fossil works with many brands, but its partnership with Michael Kors seems to be the most well known. Why do you think Michael Kors watches are so highly coveted in particular?

Michael Kors has taken aspirational ‘Jet Set’ lifestyle and presented it to the fashion-conscious individual at attainable price points. Further, he provides a head-to-toe look emphasizing not only his apparel but also his finishing accessories – the statement watch, stacked jewellery, a handbag and footwear.

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May 15, 2013 by

98 Degrees is Back!

 

Image Source: MTV

Image Source: MTV

Millennials, rejoice: brothers Nick and Drew Lachey, as well as Justin Jeffre and Jeff Timmons from 98 Degrees are making a comeback!

During their spring/summer tour, the boy band will be joined by New Kids on the Block and Boys II Men. With 12 musicians scheduled to perform, they’ve named the tour The Package, and what a good choice! Looks like it’s time to create another 90s playlist and play it on repeat.

According to Ticketmaster, seats are selling fast for the following Canadian tour dates:

June 4 – Ottawa: Scotiabank Place

June 6 – Montreal: Bell Centre

June 7 – Toronto: Air Canada Centre

July 10 – Vancouver: Rogers Arena

July 28 – Toronto: Air Canada Centre

If you live in Toronto and can’t get tickets to see them at the ACC, perhaps you should make a road trip to Buffalo! They’re playing at the First Niagara Center on August 2, conveniently on a Friday night – perfect for a fun-filled weekend of live music and shopping.

98 Degrees’ first album in over a decade will be released on May 7 – get excited for 2.0!

In the meantime, let’s go back to 2000:

[youtuber youtube=’http://www.youtube.com/watch?v=PYb2IdrN-ns&feature=share&list=UUi6lEAeZjgyVkg7XgFUZfUg’]

April 26, 2013 by

The Meme-ing of Life According to Second City

Second City Toronto Cast

Second City’s new show, The Meme-ing of Life, which examines technology’s impact on modern relationships, induces nostalgic feelings for a time when people spent more time talking than texting. From sifting through online dating profiles on Lavalife’s website to coping with YouTube addictions, The Meme-ing of Life essentially covers everything in today’s zeitgeist.

One wonderful sketch features a driver (Jan Caruana) intensely frustrated with a border crossing guard (Nigel Downer). The majority of Torontonians seem to have a funny story about discretely indulging in shopping sprees abroad or hiding beer in the trunk, so this is remarkably relatable material. Next time you and your partner drive to the United States and they ask if you have anything to declare, perhaps you should test out the following line as your response: “Yes, officer, our love.”

While it’s easy to bond over stories about crossing the border, few local experiences compare to encounters with sketchy people on the TTC. Another sketch effectively pokes fun at how single people can potentially find love amidst all the smelly commuters. Through interactions that gradually become flirtatious, a man’s efforts to sit in the seat a woman reserves for her purse eventually lead to a make-out session on public transit. Local newspapers are filled with stories of missed connections, so theirs is perfectly suitable for a dating story about Generation Y’s hook-up culture.

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March 24, 2013 by