Emily In Paris has been a highlight of the holiday break for the last 3 years. It’s a glamorous show about working in fashion PR from the creator of Sex and the City. Who doesn’t want to escape to Paris every December?
Browsing Tag
marketing
Adam Rodricks is a digital marketer, professor and now author! His new book Trigger Fingers: Personal Branding Through Storytelling instantly became a bestseller through pre-orders. He started his career as a community manager for Staples Canada and we met at a Staples store when he taught a workshop about Instagram. Thankfully I take a selfie with everyone I meet so I could pull it up 3 years later! Adam is currently the National Lead, Digital Marketing Services at KPMG Canada and I’m excited to share his insights about personal branding.
Kate Spade has always been one of the top brands on social media in my opinion. Sometimes I named them in job interviews when asked for an example of a brand that’s killing it on social. They have beautiful products, stunning visuals and a recognizable voice. Kate Spade is truly a brand that knows what they’re doing in-store and online.
I was delighted to find out about a new feature on Kate Spade’s website called Unlock Your Heart. By following a few steps, you can instantly create shareable content using Kate Spade’s new tool. Kate Spade’s team knows their customers love reading inspirational messages and now it’s possible to create your own graphics with their branding. Overall, I’ve found that some inspirational messages sound too cheesy, generic or girly, but Kate Spade has so many options that you’re likely to find one (or more!) that you enjoy.
Looking back on my previous blog anniversary posts, I still feel the same way about Hot On The Street. It’s my piece of the Internet that I can proudly call my own. What’s more, it’s not just a website or my Instagram handle — it’s a brand with a visual identity and a long-term investment. Today is Hot On The Street’s 8th anniversary and I’d like to take this opportunity to show you how I built my brand in the last year.