Browsing Tag

interview

Behind The Brand: Town Shoes

Name: Crissi Giamos

Position: Director of Public Relations

Professional role model:

Mary Symons, luxury publicist and president of Mary Symons Communications. Everything this lady touches in PR is done with perfection. She oozes elegance and class. My nickname for Mary is “VVVIP”.

In 140 characters or less, what is your favourite part of your job?

The fast paced environment and how each day differs. The best part? Shoe shopping of course—one pair for the photo shoot, two pairs for me.

What are your daily responsibilities?

Fuelling the business of the Town Shoes Limited banners by consistently garnering meaningful targeted media impressions and driving sales, of course. This is ongoing daily, working with media, influencers, stylists, television stations, fashion shows, events, photographers, shopping centres and the country’s tastemakers.

Which tools or software do you use at work?

Microsoft Office 365, Cision, Meltwater, MRP Data

July 11, 2016 by Sarah Prince

Behind The Brand: Canadian Football League (CFL)

Name: Brodie Lawson

Position: Video Content Coordinator and Host

Education: Media, Information and Technoculture (MIT), Western University

Professional role models:

I have so many—too many to list! I love Katie Nolan who is hugely inspiring and represents where this industry is going—she is amazing. If you haven’t checked her out on Garbage Time on YouTube (on FOX in the USA), you should! Her stuff should be required viewing for women looking to get into sports broadcasting. For more traditional broadcasting, I look up to Sam Ponder who works on College Gameday. Her job (from an outsider) consists of working live on set with tons of fan engagement, doing in-depth interviews and sideline reporting. It’s a cool job and she kills it! She also speaks and writes candidly about working in sports, which I deeply appreciate.

June 16, 2016 by Sarah Prince

Behind The Brand: Intercontinental Hotels Group (IHG)

Name: Michelle Dias

Position: Marketing Manager, Public Relations & Communications

Education: Media, Information and Technoculture (MIT), Minor in Philosophy & Writing Certificate, Western University; Corporate Communications, Sheridan College

Professional role model: Sheryl Sandberg. She is the Chief Operating Officer at Facebook, an author and the “Lean In” activist. In learning about Sheryl, I see many parallels in her bold personality and ambition with myself. Her drive, work ethic and message of advocating for one’s self are traits that I have adopted in my own career.

In 140 characters or less, what is your favourite part of your job?

Working with passionate hoteliers from across Canada to promote IHG’s brands. The hospitality industry is always open; it’s very exciting.

What are your daily responsibilities?

My goal at the InterContinental Hotels Group (IHG) is to promote our Canadian properties through creative marketing, public relations and social media campaigns. I work with a very talented corporate team across the globe and various agencies to tell the IHG story of: outstanding hospitality, marquee brands and Great Hotels Guests Love.

March 22, 2016 by Sarah Prince

Q&A With Dustin Brown, Co-Creator Of The Brief

Toronto-based advertising and communications agency Elemental recently launched a four-part web series called The Brief. Dustin Brown is a partner at the agency who co-created the series.

Why did you decide to make a web series about agency life?

We have always tried to do promotional pieces about the agency to either attract new clients or new employees, bring on new talent and [create] stuff to show our clients what we’re capable of doing. We have run some campaigns in the past and then when one of our new copywriters came on board, he was a director and had the background. I had toyed around with making a full-length series once upon a time and he had some ideas about how to do a web series, which I had never really explored. We brought these two things together and created these shorts and we just had fun with it. From there, it grew into this four-part series, which is great.

March 15, 2016 by Sarah Prince

Behind The Books: Kelsey Miller

Name: Kelsey Miller

Best Known For: Big Girl: How I Gave Up Dieting And Got A Life (2016)

Education: Film & Television, Boston University

Employment: Senior Features Writer, Refinery29

Professional role models: David Sedaris & Tina Fey

How did spending years in therapy help you write a memoir?

The work I did (and still do) in therapy enabled me to grow up and live my life, without which there would be no memoir. I also never would have been able to write about my problems and difficulties without first sorting through them and working my ass off so that they weren’t the controlling force of my life. It’s a lot more complicated than this, but the short version is that I went into therapy feeling like one big problem — I was composed of trauma and disorder and dysfunctional experiences. Therapy doesn’t erase those things but it helped me realize that I’m not simply the sum total of my [problems]. Those things are in me and a part of me, but I don’t have to sit around and wait to be fixed and perfect in order to move forward with my life. I always thought you had to be All Better with a capital B in order to write a reflective memoir. Nope. You just get on with your life and your goals, issues or not.

Do you think your theatre training has helped you become a better storyteller?

Man, I sure hope so. I’d like to think my parents’ investment in a decade’s worth of theatre training paid off somehow. I’d always enjoyed storytelling and have huge admiration for good storytellers. (My mom and dad are both incredibly funny and I used to wish I could crack up a dinner table the way they could.) I haven’t done theatre in ages, but there are certain lessons that will always be with me: finding your intention in a scene, showing and not telling, etc. Those are all good instincts for writers as well.

January 7, 2016 by Sarah Prince

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