Browsing Tag

holidays

St. Patrick’s Day Fashion Ideas

St. Patrick's Day Green Shoes

Shoes: Dr. Martens, Converse, Manitobah Mukluks

I never celebrated St. Patrick’s Day until I went to Western. For university students, it’s such a major event that it might as well be a statutory holiday. After I clued in during first year, I started planning my outfits in advance by keeping an eye out for discounts on green clothes, shoes and accessories.

It’s nice to support local boutiques when you’re buying seasonal items. Archies Surf Shop is a convenient shopping destination for Western students who want to buy green gear in downtown London without schlepping to a dollar store. Last year, I bought a clover leaf necklace at Archies and I also have an emerald green statement ring from Want in Toronto.

St. Patrick’s Day is a fun time to be creative and everyone’s in such a good mood that it seems like the fashion police take the day off. I used to wrap a skinny green United Colours of Benetton belt around my wrist and wear it as a DIY bracelet.

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Happy New Year

One of my favourite sessions at CM1, Toronto’s first conference for community managers, was led by Ryan Ginsberg from Twitter Canada. His talk focused on how social content strategists can plan ahead for and respond to big moments. This includes holidays and unexpected pop culture spectacles like Miley Cyrus twerking at the VMAs.

Last year, I wrote about how Oreo mastered social media when they were quick to post about the Super Bowl blackout. Oreo’s Super Bowl post was brilliant because their team quickly produced an image with a few words that effectively made millions crave Oreo cookies.

Likeable branded content is simple. Even though digital teams can plan for holidays like New Year’s Eve months in advance, I think a minimalistic execution is optimal. Essentially all you need to do is be engaging and say something to the effect of “Happy Holidays!” with copy and visuals that are aligned with the brand. When businesses create holiday greetings with too many CTAs, they risk appearing obnoxious, as ADP Canada’s Elizabeth Williams observes.

3 brands that understand the power of brevity when celebrating the holidays are SharpieBen and Jerry’s and Holt Renfrew. Look at their Instagram posts to see what I mean:

Sharpie

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Light Up The Night – Fountainheads

Spreading some holiday cheer, courtesy of Israel’s adorable and talented Fountainheads’ latest.

Filmed in Israel, uploaded in London, Ontario, Canada.

Happy Holidays!

 

Does Dressing Up Require Social Commentary?

I don’t usually like when people expect listeners to pay attention to their every word as they read aloud long passages of text, but on Monday afternoon, I was captivated by a TA who shared a newsworthy blog post circa November 2010.

Two days after Halloween, Trick or Treating may still be trending on Twitter, but most people are more concerned about finding discounts on candy and the latest gossip about the Kardashians than discussing who cross-dressed over the weekend.

Nevertheless, when a 5 year old boy begged his mom to order a costume resembling Daphne from Scooby Doo for him two years ago, this caused a huge commotion. Uptight mothers in their community were outraged, even though their children seemed unfazed by his costume choice.

The bottom line is that costume choices shouldn’t be a big issue at all, unless of course they are outright offensive or obscene. The boy didn’t dress up as a Disney Princess anxiously awaiting Prince Charming’s arrival at his doorstep; he dressed up as one of his favourite animated TV characters – so what?

In her blog post, the mother (who coincidentally is another Sarah) mentions that her son’s “best friend is a little girl.” When it comes to trick or treating, those kids will remember spending the night or school festivities with their best friend. Early childhood friendships don’t always extend into adulthood or even the teenage years, but if the friends lose touch, they’ll remember who it was running up neighbours’ front steps beside them to collect candy. That’s the memory for him to cherish – friendship and fun, not that a Halloween costume he wanted to wear sparked an online debate about gender and sexuality.

It is one thing to document your children’s funny musings or share advice about parenting, but it is quite another to turn an innocent child’s desire to have fun dressing up into a rant about attitudes towards gender norms. Sometimes I think that moms should just take photos to capture their kids growing up and leave it at that. After all, “it’s just a costume.”

Surely there is a better way to become famous than starring in a controversial blog post.

Shana Tova from The Maccabeats

With Yom Kippur just a few days away, this is a prime opportunity to think about the year ahead.

Hopefully it’ll be a sweet new year! Shana Tova!