Watching this video by Saatchi & Saatchi marked one of the highlights of The Art of Marketing conference. I like how it pokes fun at ridiculously silly job titles that employers create and then employees promote on their LinkedIn profiles. Every industry has its jargon and buzzwords and advertising is no exception.
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[youtuber youtube=’http://www.youtube.com/watch?v=gTbb6b1wzwg’]
There are few things I like more than saving money and Desjardins Insurance’s latest ad captures that sentiment well. In Better Things: New TV, a couple shopping for a new TV must decide which TV fits their budget. An electronics store like Best Buy is always filled with people looking for gifts, toys and practical solutions, so it’s a good setting for this story.
Reaching certain social media milestones, such as reaching a benchmark in your number of followers, can be very exciting for a social media manager. What’s more, you may be pleasantly surprised to discover how much your followers want to celebrate with you. That’s why it’s beneficial to plan ahead and prepare a mini content strategy that you will be ready to execute when you see those magical numbers.
I’m a bit of a screenshot-aholic and some of the photos I’ve collected are posts that my favourite brands published when they acquired lots of followers. Now I’d like to share some of my top picks with you and I hope they will inspire your social media marketing.
Justin Trudeau
Once Canada’s Prime Minister acquired 2 million Facebook fans, his team produced a short video to describe their demographics. Every Facebook page admin has access to these kinds of insights, so it was easy to create, but the average person couldn’t see this information until the video was released and probably found it interesting. By listing the distant locations of where his fans live, he cemented his position as a global leader while expressing gratitude for their support. The video was so engaging that even TV personality Jillian Harris liked it!
Toronto-based advertising and communications agency Elemental recently launched a four-part web series called The Brief. Dustin Brown is a partner at the agency who co-created the series.
Why did you decide to make a web series about agency life?
We have always tried to do promotional pieces about the agency to either attract new clients or new employees, bring on new talent and [create] stuff to show our clients what we’re capable of doing. We have run some campaigns in the past and then when one of our new copywriters came on board, he was a director and had the background. I had toyed around with making a full-length series once upon a time and he had some ideas about how to do a web series, which I had never really explored. We brought these two things together and created these shorts and we just had fun with it. From there, it grew into this four-part series, which is great.
Photo Source: Adweek
When Facebook launched their new Reactions feature, I was curious to see how my friends and peers in the advertising industry would respond. It’s been around for about a week now and I have yet to use anything but the Like button; however, I think that’s simply a response to the type of content that has appeared in my news feed. If something was truly shocking or devastating, I wouldn’t hesitate to say “Wow!” with a click.
One of my favourite new ads capitalizes on Facebook’s Reactions to demonstrate how much their customers will love their latest product. To produce their one-minute spot “From Like to Love,” Chevrolet and their agency Commonwealth/McCann collected video clips from user-generated content. The videos capture typical moments that are shared on social media like kids’ first day of school and an engagement.