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Interviews

Behind the Band: June and the Bee

After meeting June and the Bee at Aspetta Cafe in Kensington Market, I was delighted when the band’s lead singer Emma agreed to do a Behind the Band interview.

June and the Bee & Me

What makes June and the Bee’s music unique?

We write our music using our lives as a malleable creative substance from which to draw upon. We play from a place of infectious joie de vivre and are utterly unconcerned with being anything other than what we are.

What can you tell readers about your songwriting process?

As a trio we all bring an ingredient. My brother, Eli, is the melody guy. While he plays, words are usually jumping down from the shelves of my mind and arranging themselves into lyrics. Lyric writing happens all the time. My way of processing an experience is turning it into a song. Zoe, our third member writes the wonderful harmonies. Her technical background in classical music grounds the band in an awareness of dynamics and all those elements that may seem miniscule but are responsible for the song being something we love to sing. As we have continued to grow as a band, we have started to share the different roles in the songwriting process.

Professional role model: Carrie Ferguson

When we first entered the folk scene, Carrie took us under her wing, emphasizing the importance of maintaining the essence of pure joy when playing regardless of the stresses and pressures the road ahead could present. We pride ourselves in being able to tend to that creative joy and let it radiate through our music. This joy is detached from the ego and is more about collectively sharing than about individual self-worth.

What is your approach to promoting the band?

I manage the band’s social media, regardless of the fact that I have historically been ‘living under a rock,’ so to speak. We love to keep things as personal as possible. Being from a small town, you know everyone. We want to invite all of our fans to be a part of our musical family. We usually just send out our mailing list via carrier pigeon. so if one morning you hear a tap on your window…you’ll know we are in town. If you are a part of the Facebook world, Like us because we adore you!

June and the Bee

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Behind the Brand: Fossil

It’s one thing to shop at Fossil and follow them on on Facebook or Twitter.

It’s quite another to learn more about the accessories brand from an insider.

Lori-2

Name: Lori Petteplace

Position: PR & Marketing Manager

Employer: Fossil

Education: Psychology, McMaster University

In 140 characters or less, describe your role at Fossil:

Out-of-box promoting and event planning to increase brand awareness, sales & desire of the brand while crediting 1 of our wholesale partners

How does Fossil foster creativity at the office?

Fossil has their finger on the creative pulse for their employees. We have an open and engaged idea environment, where ‘answers are in the room’ round-table discussions are common. We sincerely and actively pursue placing people in roles that suit their personality, creativity, talents, desires and ambitions.

Fossil works with many brands, but its partnership with Michael Kors seems to be the most well known. Why do you think Michael Kors watches are so highly coveted in particular?

Michael Kors has taken aspirational ‘Jet Set’ lifestyle and presented it to the fashion-conscious individual at attainable price points. Further, he provides a head-to-toe look emphasizing not only his apparel but also his finishing accessories – the statement watch, stacked jewellery, a handbag and footwear.

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Behind the Band: Two Hours Traffic

Two Hours Traffic
Some Western students may have missed Two Hours Traffic’s last local concert to attend Homecoming festivities instead. Thankfully, the Canadian band is returning to Call the Office on Tuesday to promote their new album Foolish Blood.

Their latest tour began at the end of February and recently included a stop in Texas for the SXSW festival. No matter where they perform, Liam Corcoran, lead vocalist for Two Hours Traffic, emphasizes he values his eastern Canadian heritage.

“The sound we have is kind of reminiscent of the Halifax pop sound,” Corcoran remarks. “I think between the way we write songs and the way we sound, I think we belong to a kind of family of bands that started out in Halifax. Also, [it seems] we must have an accent, although I don’t really notice it.”

Two Hours Traffic is content living in Prince Edward Island, but Corcoran has his eye on Toronto as his future home. Corcoran admits America’s song-writing capital Nashville, Tennessee is a particularly appealing alternative too.

“We have a lot of friends [in Toronto] and family as well. We know the city really well,” Corcoran says. “I’ve never seriously thought about anywhere other than Toronto, [but] I daydream about a few places.”

Recognizing concerts with major headliners are relatively rare in Canada’s remote areas like the Northwest Territories, Corcoran likes playing there because everyone truly appreciates the opportunity to see them play live.

The band’s catchy hit song “Jezebel” has been featured on many film and television soundtracks, including in episodes of popular teen shows like One Tree Hill and Gossip Girl. Eager to interact with fans that discovered them on such TV shows, Corcoran and his fellow band mates tend to hang around the merchandise table after concerts.

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Behind the Brand: Lenovo

It’s one thing to like an electronics brand on Facebook and follow them on Twitter.

It’s quite another to learn about technology trends for the new year.

Name: John Swinimer (@jswinimer)

Position: PR & Communications Manager

Employer: Lenovo

Education: English, York University

Professional role model: John B. Challinor – Director of Corporate Affairs, Nestlé

Describe your favourite part of your job in 140 characters or less:

I’m a tech geek – what’s new and exciting for consumers. I enjoy communicating new ideas and stories. I value relationships with journalists.

How does Lenovo maintain top-of-mind awareness for Canadian consumers?

Lenovo works closely with top computer and electronics retailers to spread the news for consumers. Lenovo also has strong relationships with tech journalists who speak about Lenovo products to educate consumers about their purchases.

Favourite memory of attending the Consumer Electronics Show (CES) in Las Vegas:

My favourite memory of CES is rekindling friendships with journalists and making new friends along the way. Bumping into Felicia Day was also pretty cool.

What is the most buzz-worthy product that debuted at CES 2013?

Not to sound too pretentious, the Lenovo IdeaCentre Horizon table top PC received a lot of attention from journalists and critics at CES, and it won many awards.

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Behind the Books: Emily Liebert

Name: Emily Liebert

Best Known For: Facebook Fairytales (2010)

Education: B.A. English Language & Literature, Smith College

Current Employment and Projects: Author & TV Personality. Working on second book (first novel) and third book (second novel) set to publish by Penguin in September 2013 and September 2014 respectively. “Type A Mommy” Parenting Expert for GalTime.

Favorite Facebook feature: News Feed—including status updates and photos—I’m a total voyeur.

Professional role model: Jennifer Weiner—brilliant writer with a wicked sense of humor, who speaks her mind on behalf of Women’s Fiction authors (and she live tweets The Bachelor!)

What do you think motivates someone to share a positive story with Facebook? Gratitude

Describe how Facebook has changed your social life in 140 characters or less: It’s a blessing to be able to feel like I’m part of everyone’s lives even though we may not have time to chat on the phone or go to dinner.

How has Facebook helped you professionally? Facebook has been an invaluable asset. I’ve made countless connections which have translated into business achievements. And, through my Facebook fan page, I can share links to articles written about me, articles I write, significant videos, and important news.

Facebook Fairytales begins with an interview with none other than Mark Zuckerberg. How was that arranged?

I was very fortunate in the fact that Facebook agreed to support my book by sharing amazing stories that had been sent in to them by users and by granting me the interview with Mark for the foreword. I could spend a lifetime picking Mark’s brain, but—as you might imagine—he’s a busy guy. So it’s the kind of interview where you need to get in and get out quickly with the information you really need.

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