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Katy Perry: A Woman of Many Talents

Joined by the sensational Swedish music guest Robyn, Katy Perry hosted Saturday Night Live last night. It was a great episode that proved Katy’s capable of performing more than musical numbers in the comedy series and deserves lots of screen time.

I lost track of how many outfit and wig changes Katy went through, but I sure noticed how quickly she transformed to play Christina Aguilera (one of supposed “thousands” of celebrities in New Year’s Eve), followed by Florence Welch of Florence and the Machine and then Pippa Middleton. In her latter role, she stole the spotlight from Kate and sung a few lines in a British accent.

Katy’s digital short with Andy Samberg initially reminded me of an Old Navy commercial, until surprise guests Matt Damon and Val Kilmer took to the screen to sing along with them, that is. When Community’s Star-burns joined the short and reunited with his ol’ SNL cast, he offered hope that fans have reason to be optimistic about the show’s future, which is currently unknown.

An SNL review of any length couldn’t exclude Weekend Update. Seth Meyers was wonderful as per usual, but the appearances by Stefano and the ‘flirting expert’ were fabulous comedic material. Relationship experts typically wear a mix of conservative and girly outfits for TV appearances, yet the blonde character wore a slinky, sparkly black dress better suited for a holiday party than an interview with an anchorman.

Robyn’s playful solo choreography during her second number, the classic ‘Dancing On My Own’, reinforced why I adamantly tuned in to SNL – she’s brilliant, I love her and I can’t think of a comparable domestic musical talent. Rocking leggings as pants, in addition to beige platform sneakers didn’t defer attention from Robyn’s singing either – she truly exceeded expectations overall.

Canadian export Michael Buble and Jimmy Fallon are scheduled for next Saturday. Count me in! Live tweeting about #SNL is anticipated once again.

December 11, 2011 by

Concert Review: Freedom or Death & Shout Out Out Out Out

Stepping inside Call The Office can feel like taking a gigantic step outside the Western bubble, but it’s one worth taking, especially when you walk away with a renewed sense of appreciation for Canadian talent.

The disco ball hanging from the ceiling near the stage was hardly indicative of the alternative and electronic sounds heard Tuesday night from Toronto’s Freedom or Death and Edmonton’s Shout Out Out Out Out.

When Freedom or Death’s lead singer Sway took to the microphone, he teased the crowd that it was a sound check, during which he wanted to gauge reactions from everyone in the “party town.” Before long though, people left their barstools to hear the as-of-yet unsigned band perform tracks from their album, Ego. Within their 40-minute set, their engaging stage presence quickly transformed young patrons into fans who yearned for an encore, some of whom found a spot near the stage to dance with friends.

While the headliners set up their gear, Sway chatted outside with some audience members who compared his guitar skills to Prince and overall style to Mars Volta. Suddenly Freedom or Death had acquired fan girls, who barely looked of legal age, anxiously wanting to dance with the singer during Shout Out Out Out Out’s performance.

As soon as Shout Out Out Out Out took to the stage, they attracted more people to the dance floor, including Sway. Their music sounds similar to recordings by Hot Chip, a band with whom they could definitely produce a great collaboration. The Edmonton rockers shared little commentary, except to introduce some new tunes, including a track called “Total Loss.”

The lack of lyrics in their songs drew focus to the band members’ onstage nuances and attire, particularly the keyboardist’s patent leather red brogue shoes.

Regardless of how you access music, be sure to add these Canadians to your playlists—your friends will be glad you did.

Originally published in The Gazette.

October 28, 2011 by

Music Video: Coldplay – Paradise

Coldplay – Paradise

Coldplay debuted their new music video for Paradise today and it’s wonderful from beginning to end. Watch it, play it in the background as you download the song on iTunes, and then play it on loop on your iPod, I dare you.

I’ll be keeping an eye open for information about an upcoming tour from the group because I loved their last show!

October 19, 2011 by

Samsung Presents The Midway State and The Arkells

On Thursday night, Samsung leveraged the ever-increasing popularity of pop-up stores to host their second pop-up concert in Toronto’s downtown core. Last August, Metric played for a crowd of about ten thousand outside of Union Station and it seems that Samsung is making these concerts annual events, this time expanding nationwide to include dates in Calgary, Vancouver and Montreal too. The bands delivered stellar crowd-pleasing performances, so I’m glad I went to see The Midway State once again and to hear the Juno award winning Arkells play live.

 

 

 

Through an effective marketing campaign that included a #samsungsecret Twitter hashtag, press releases and a full page colour print ad in the Metro, Samsung invited Torontonians to see The Midway State and The Arkells, no tickets required. The concert was held in a parking lot at Blue Jays Way and Wellington Street West. The twentysomethings living in condos across the street, some of whom made Bristol board signs, were delighted to have a great view from their balconies.

Reaching out to local influencers, such as Casie Stewart and Lauren O’Neil, who are active on Twitter, ensured that the event remained at the forefront of their followers’ post-work plans. Twitter further played a role in generating brand awareness because retweeting Samsung Mobile Canada granted people like myself, curious as to what they would giveaway, a snazzy Samsung swag bag. Well, let’s not embellish their water bottles and pen too much, but all the items were branded in blue colours and Samsung logos. The only item that directly relates to their Android phones and tablet that the event was meant to promote, is a screen cleaner, which is certainly a useful freebie. Everyone at the event was friendly however and the distribution of free water bottles on a humid evening was certainly appreciated.

Perhaps the product demonstrators should have received better training, given that the Samsung representative I spoke to lacked knowledge about the Galaxy tablet’s camera functionality. After watching videographers capture the performances using the tablets, I was interested to see how they worked, but was unimpressed by his brief explanation.

Overall, the pop-up event organized by Communique was a hit and it put the event planning agency on this marketing intern’s radar. I’m eager to see what other exciting events pop up unexpectedly in the city this summer.

August 6, 2011 by