All Posts By

Sarah Prince

Behind the Books: Caren Lissner

It’s one thing to read an author’s books and attend their signings.

 

It’s quite another when you can get to know them without standing in line first.

Name: Caren Lissner

Best Known For: Carrie Pilby (2003)

Education: English & Creative Writing, University of Pennsylvania

Professional role model: Hmmm, hard to find one.

Current Employment and Projects:

Editor at a chain of weekly newspapers based in Hoboken, New Jersey. Project-wise, revising several different novels, including young adult novels, and hoping to publish one of them soon.

Describe your thoughts about e-reading in 140 characters or less:

Charmless but convenient.

Favourite magazine:

I just subscribed to Nerd Nite: The Magazine. Graphically, it reminds me of the old Mad Magazine, but more knowledge-oriented. Lots of fun. I also love getting Poets & Writers, New Jersey Country Roads (The Garden State does have a softer side!), and the New Yorker.

How important do you think it is for writers to be actively involved in social media? What do you predict about writers’ future role in promoting books?

It’s important for writers to get their work out there so it’s not overlooked in the rush of items competing for a reader’s attention. Writers will probably always have to promote their own work where they can. Blogging is helpful in keeping in touch with one’s readers, especially between books. And for those who really relate to your writing, they may want to know more about you.

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May 24, 2012 by

Facebook Favourites

Alas, Facebook has finally revised its Timeline design to reflect users’ interests in a way that appears more personalized than simply a list of pages where they clicked Like.

In a digital age characterized by content curation, this is quite meaningful because it suggests users seriously consider which pages to share with friends on Timelines. Since brands began setting aside budget for media buys to attract new brand page followers, tempting users through contests, giveaways and the promise of exclusive content, users’ Timelines became less a reflection of their favourite things and more so a mosaic of where their brand loyalty lies.

 

Next Facebook Timeline Design

Current Facebook Timeline Design

With Facebook’s new changes (in the testing phase), users can gain a better idea of what their friends like, especially if users feel compelled to “Like” TV shows, stores and the like that represent their favourite things. For example, let’s say your favourite band is coming to town, but you can’t remember which of your friends are fellow fans. You can search for the band’s page, where Facebook will then share which of your friends liked the band’s page, then sift through the list of acquaintances to find a friend who’d likely be interested in buying tickets too. If they “Like” the band on Facebook because they’re among their favourite musicians, they’ll be more likely to pay money to see them live. This enhances Facebook’s truly social benefits by making it easier for Facebook friends to plan offline outings.

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May 22, 2012 by

Smile and Share

Noticed a lot of blue and white lately? It’s probably because The Hospital for Sick Children’s SickKids Foundation launched their ‘Doing the Happy’ campaign – a great way to jumpstart the joyful season that is summer.

The excitement surrounding the campaign validates Globe writer Simon Houpt’s observations about what made the KONY 2012 video go viral. “Everyone loves kids,” he wrote.

Influencer engagement has been all the rage for a few years now, but tapping recognizable Canadian media personalities provides a nationalistic undertone, which helps enlist support. Though I couldn’t help but notice a slant toward featuring broadcast journalists from Bell Media, it was refreshing to see actors such as Ashley Leggat, whom I hadn’t seen since Toronto’s production of Dirty Dancing.

Houpt also urged marketers not to underestimate people’s attention spans. I predict that the campaign’s combination of a fun premise, worthy cause and clean visuals will lead to many more views for their 4+ minute long video.

Doing the Happy isn’t the only neat thing SickKids is doing in the digital space. Cundari recently developed a fantastic iPhone app that engages young patients. Through gamification, the app encourages kids to fill out pain diaries and report which medications are working best.

May 12, 2012 by

Bryan Adams Made A Night to Remember

On Thursday May 3, Canadian icon Bryan Adams performed for 2 1/2 hours, likely making it one of the longest performances I’ve ever attended – not that I nor any of his other twenty thousand or so fans minded. His stop at the Air Canada Centre last night was ultimately a fantastic way to kick-off my summer break.

Bryan Adams is one of those musicians whose work makes a great addition to a driving playlist, so as I watched and listened in awe, I thought back to trips to such places as London, Montreal, Sudbury and Buffalo. Download and then play “Open Road” on your next road trip and you’ll understand.

Since attending his acoustic performance at Massey Hall in August 2009, the middle aged demographic in the audience didn’t surprise me, but the Twitter stream projected onto a screen leading up to his set sure did. I don’t know whether it was the copious amounts of beer I spotted many ticketholders consuming, or if it’s just his fans’ regular diction, but the live Twitter stream illuminated how publicly featuring live tweets can be problematic because some fans’ tweets shown onscreen included profanity. In any case, given the size of touring musicians’ entourages, it couldn’t hurt to have a moderator if tour producers wish to incorporate social media like that.

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May 4, 2012 by

The Lucky One

What’s a Toronto visit without an Indigo event? This time, I went to Indigo Yorkdale (thankfully much closer than alternative locations) to see author Nicholas Sparks promote The Lucky One. The film adaptation of The Lucky One will be in theatres April 20, starring heartthrob Zac Efron.

Arriving early to wait in line ensures you’re close to the pre-event excitement and hype, which included a dance off between three fans to Katy Perry’s “Teenage Dream” right outside Starbucks. Once the line moved closer to the stage, a group of young girls enthusiastically took to the stage to jump up and down singing One Direction’s “What Makes You Beautiful,” which possibly delighted them more than meeting Sparks himself.

I also snagged a periwinkle blue tee with the film’s name and release date printed on a sleeve, which I’m wearing now as I write this. A girl behind me who also received a t-shirt commented she could see herself wearing it under a blazer, discreetly celebrating her pop culture interests at work! Another giveaway was branded lip gloss, which I think was very fitting for a romance novelist’s signing.

Sparks briefly said a few words to fans thanking everyone for coming before signing 500+ copies of The Lucky One, including none other than former Maple Leafs player Curtis Joseph! He was as charming in person as expected.

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April 6, 2012 by