All Posts By

Sarah Prince

A&W Wants You To Skip The Ad

When all you want to do is watch a music video, pesky ads can spoil the fun. Fast food chain A&W recognizes your pain and created an ad that communicates the key message in the first 5 seconds. After that, there’s not much to see—viewers simply watch an A&W spokesman eat a burger outside in the middle of the street.

I have never purchased anything at A&W and I can’t say this ad tempted me, but as as a marketer, I found the ad clever. They know you have a short attention span so they cut to the chase while trying to appear cool and modern. This won’t be the last smart spot I discover via pre-roll, but it is the first that encouraged me to skip it and I commend A&W for their creativity.

If you’re craving a burger now, find an A&W near you.

November 13, 2015 by Sarah Prince

Movie Review: Steve Jobs

Steve Jobs, Michael Fassbender, Apple, movie

Photo Source: Slate

Steve Jobs was a legend. I still vividly recall the night he passed away. I was sitting at my desk in London and one of my Apple enthusiast friends sent me a Facebook message to commiserate. Millions miss him but his legacy lives on in pop culture and commerce.

Now Hollywood has released another tribute to him through Steve Jobs in which Michael Fassbender portrays him. It’s easier to learn about the pivotal moments of his career through a two-hour-long movie than by reading six hundred pages in Walter Isaacson’s biography.

The movie focuses on three key product launches between 1984 and 1998 to expose his personality, family life and business savvy. It’s interesting to see the evolution of his style because at first he wears suits and then he doesn’t find his trademark black turtleneck and jeans look until he introduces the iMac after returning to work at Apple.

November 4, 2015 by Sarah Prince

Cooking With Flare at World MasterCard Fashion Week

Hot On The Street - Cooking With Flare

When I anticipated eating a special brunch at World MasterCard Fashion Week inside the tent, I knew the food would be better than quick service fare, but Flare and Metro’s chefs exceeded my expectations. As soon as Flare’s editor-in-chief Cameron Williamson humbly introduced himself at the entrance, I knew I was in for a treat. Soon we were offered glasses of sparkling water and then escorted to the beautifully decorated main room, where a long candlelit table extended down the runway.

It was the kind of event where everyone shared my enthusiasm for Texture by Next Issue and that made me happy. We all enjoyed a delicious four course meal, which included a beet salad, mushroom pasta, fish and dessert, and each course was introduced by a different chef and model.

October 23, 2015 by Sarah Prince

Movie Review: Suffragette

Carey Mulligan stars in Suffragette, which tells the story of working class women in London, England in 1912 who are tired of working for sexist bosses for low pay. They want their voices to be heard in the public sphere and they want to create a better future for their daughters.

After Maud (Carey Mulligan) joins the movement by sharing a testimony about her life to a group of men, they ignore the evidence, dismiss Maud’s poor working conditions and refuse to change policies. In fact, they throw Maud and other women in jail for responding negatively to the news. When Maud and her friends become political prisoners, it marks the beginning of their fight and the end of Maud’s marriage.

October 21, 2015 by Sarah Prince

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