All Posts By

Sarah Prince

Next Issue

I like to read at home.

Introduction

Rogers’ Next Issue magazine subscription service and app legitimately changed my life this past year. At first, the transit ads for software that’s essentially ‘Netflix for Magazines’ made the trial tempting, but it wasn’t until I was offered an extended trial as a Klout perk that I recognized its true value.

I’ve always enjoyed reading magazines for the articles, pictures and tips. I’ve always had at least one annual subscription to a print edition (or at least since the days of Teen People and YM!). I’ve always liked reading.

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November 30, 2014 by

Talk Is Cheap 7

Hot On The Street - Sarah Prince and Martin Waxman

Martin Waxman

Introduction

Talk Is Cheap is an annual conference presented by the corporate communications and public relations students at Centennial College. Last year, I went with my friend Rachel who has a CPG client-side marketing role. It was helpful to compare notes because she found the digital insights interesting and I appreciated the opportunity to learn more about traditional media relations. This year, I was excited to go again. I had a chance to hear different speakers, see familiar faces and extract practical tips.

Location

Centennial College – Story Arts Centre @ Pape Ave & Mortimer Ave

Outfit

Ann Taylor LOFT black jacket, Roots X Douglas Coupland ‘I Miss My Pre-Internet Brain’ ironic graphic t-shirt, Mavi skinny jeans, Sam Edelman black suede boots

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November 27, 2014 by

Promotions Around Downtown Toronto

Yonge and Dundas Square is a popular destination in downtown Toronto and therefore a prime location for companies that want to raise brand awareness among a large audience of pedestrians. No matter how often I shop at the Toronto Eaton Centre, I seem to miss some of the most exciting experiential marketing stunts. To compensate, I rely on YouTube and industry publications to get my fix and find out what’s happening.

Thanks to YouTube pre-roll, I discovered two cool campaigns that were executed recently by Koodo and Keurig. The alliteration of these brand names is unintentional, but noted.

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November 26, 2014 by

Sunday Night TV Highlights

Photo Source: Hollywood Life & E!

Photo Source: Hollywood Life & E!

Aside from the Oscars and Super Bowl, Sunday night doesn’t usually imply appointment viewing. Last night was an exception. I found myself flipping back and forth all night between the American Music Awards on CTV/ABC, Canada’s Smartest Person on CBC and Kourtney & Khloe Take the Hamptons on E! I’m one episode behind on The Good Wife, but I’ll fix that soon with Rogers on Demand.

Kourtney & Khloe Take the Hamptons

I wonder how many other dads leave hundreds of dollars worth of gifts for their kids and partners on their way to rehab. In the last episode, Scott went to rehab for five days, Kourtney’s therapist flew to New York for a surprise counselling session and Khloe celebrated her 30th birthday.

It looked like Khloe had a fun birthday bash and an even better surprise party, where French Montana gave her a Jeep. It’s a shame that Khloe’s anxiety about her age and relationship with Lamar interfered with her having a good time with friends.

Overall, it was a juicy drama-filled episode that was satisfying, yet somewhat difficult to watch given the sensitive subject matter about Scott’s behaviour and Kourtney’s health.

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November 24, 2014 by

Spark Sessions

With Marketing Director Jenny Jovanovic (Crazy Style Love)

Spark Sessions Marketing Director Jenny Jovanovic (Crazy Style Love)

The blogging world has become very saturated, so it was worthwhile spending the weekend at the second annual Spark Sessions conference to learn how to differentiate myself.

The opening keynotes by Andrew Sardone, Editor at Globe Style Advisor and Vanessa Craft, Beauty Director at ELLE Canada launched the event by describing bloggers as entrepreneurs. Vanessa inspired bloggers to become idea entrepreneurs and leverage our blogs to influence how readers think and behave. “Blogging is storytelling with a megaphone,” she said. Think about the power that comes with being a blogger and consider your future legacy.

Winnie Chan explored various legal issues that are relevant to blogging like CASL, disclaimer policies and copyright infringement. Though it was interesting to hear a lawyer’s perspective about what we do on WordPress, I would’ve preferred to see more visual examples of do’s and don’ts. Likewise, Maxine McDonald from Langton PR helped us understand which information is fundamental to include in media kits, but she didn’t show any examples of media kits she likes.

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November 17, 2014 by