Watching this video by Saatchi & Saatchi marked one of the highlights of The Art of Marketing conference. I like how it pokes fun at ridiculously silly job titles that employers create and then employees promote on their LinkedIn profiles. Every industry has its jargon and buzzwords and advertising is no exception.
Name: Brodie Lawson
Position: Video Content Coordinator and Host
Education: Media, Information and Technoculture (MIT), Western University
Professional role models:
I have so many—too many to list! I love Katie Nolan who is hugely inspiring and represents where this industry is going—she is amazing. If you haven’t checked her out on Garbage Time on YouTube (on FOX in the USA), you should! Her stuff should be required viewing for women looking to get into sports broadcasting. For more traditional broadcasting, I look up to Sam Ponder who works on College Gameday. Her job (from an outsider) consists of working live on set with tons of fan engagement, doing in-depth interviews and sideline reporting. It’s a cool job and she kills it! She also speaks and writes candidly about working in sports, which I deeply appreciate.
Photo Source: Trend Hunter
I’ve missed the CM1 conference for community managers, so I was relieved when I discovered the Social Media Week itinerary. The first day alone featured keynote speakers from Twitter, BuzzFeed and Shopify. Drake’s friend Norm Kelly was interviewed too. Hot topics included influencer marketing, millennials and self-esteem.
Aside from professional development in general, what motivates me to attend these types of events is how much the speakers leave you feeling inspired. That was definitely the case when I heard Shelby Walsh from Trend Hunter. She talked about big data, personalization and mobile marketing by presenting several clever marketing campaigns that integrated social media effectively. They’re kind of old, but they’re all relevant, innovative and influential. Enjoy!
Photo Source: Universal Pictures
Conner4Real loves Snapchat. He loves updating his fans on his surreal lifestyle and acting like everything is ok, even though it isn’t.
Recognizing how social media allows stars to control how fans perceive their lives, it’s entertaining to watch a mockumentary about what could actually go on behind the scenes. In this case, the footage is about Conner (Andy Samberg), a singer whose time in the spotlight is going to end unless he repairs his relationship with his childhood buddies. In real life, Conner’s former Style Boyz band mates Owen (Jorma Taccone) and Lawrence (Akiva Schaffer) make up the rest of The Lonely Island and they also co-produced and directed Popstar: Never Stop Never Stopping.
Last year I celebrated Hot On The Street’s 5th anniversary and that was a really big milestone. Marking Hot On The Street’s 6th anniversary is sweet too. Aside from going to school or camp, this is the longest I’ve ever done something and it feels great.
I’d like to thank all of my readers for your support. I’m also grateful for the encouragement I’ve received from friends, family, publicists and strangers. The blog has given me the opportunity to meet a lot of people and I’ve particularly enjoyed connecting with the people who I’ve interviewed.
I’m always open to hearing feedback on previous posts or suggestions for upcoming content. Please email me anytime at hotonthestreet[at]gmail[dot]com with questions, comments or ideas. Let me know if you’d like to collaborate on a future post!