Once Canadian Club posts started taking over my Facebook news feed, I got in touch with my friend Eric, an idea machine, to investigate whether his team in Liberty Village was behind it. Verdict: guilty as charged. A few DMs later, he offered to send me a kit filled with some blue summer essentials, and then I responded “Awesome!” That’s my word of the summer.
Since then, I’ve worn the aqua blue shades everywhere from Yorkdale to the doctor’s office and I love my Canadian Club t-shirt too. I couldn’t help but notice the shirt’s resemblance to old Western t-shirts. I suspect a nostalgic former Londoner influenced the design.
Even if performing isn’t your thing, you’re eligible to win Ticketmaster gift cards just by voting, so nag your friends and any neighbours with instruments in their basement to participate! I’m on a mission to discover the next Jesse Labelle.
I haven’t even tasted the drinks yet; Matchstick-inspired tasting parties require lots of planning! If I had a loonie for every conversation in which someone associated the agency with word of mouth marketing for alcoholic beverages, I could host a really fun pre-drink. Plus, the invited guests are out-of-town and it’s an exclusive club, so I’ll keep you posted.