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Kindness Counts

Western University graduates Josh Stern and Russell Citron are inspiring Gen Y to pay it forward and people are listening. Their charitable initiative #FeedTheDeed discourages people from playing an online drinking game and encourages random acts of kindness.

#FeedTheDeed has sparked a huge conversation about the power of social media. Instead of producing videos of themselves chugging beer, #FeedTheDeed participants are donating blood, clothes and toys.

How It Is Promoted

In the last 2 weeks, my Facebook news feed has been filled with photos and videos of friends distributing popcorn, coffee and TTC tokens. To extend the reach of #FeedTheDeed, participants are nominating friends, family and celebrities around the world. For example, Josh Stern nominated Canadian singer-songwriter Nikki Yanofsky and then she handed out candy in Montreal on Valentine’s Day.

What I Did

I love Twitter. I like Starbucks.

When my friend Sam Pollack nominated me to #FeedTheDeed, this is what I did to support a few charities I care about:

I used Twitter to send Starbucks gift cards to Anaphylaxis Canada, Heart and Stroke Foundation and Canadian Breast Cancer Foundation. Non-profit employees deserve to be rewarded for their hard work and I hope they will encourage more people to continue the chain.

What You Can Do

Here are some ideas:

Volunteer
Pay for a stranger’s bill at a café
Send handwritten notes or cards
Buy a ticket to attend a charity event
Contribute to a Kickstarter campaign
Loan money to an entrepreneur on Kiva

For more information, follow Kindness Counts on Facebook!

February 19, 2014 by Sarah Prince

5 Questions With Familiar Strangers

Familiar Strangers Familiar Strangers (Ryan Peters, Josh Gladstone and Daniel Draper) put on a great show Sunday night at Drums N Flats. Their set list included original songs like Bar in Seattle, as well as covers of Avicii’s Wake Me Up, Barenaked Ladies’ Pinch Me and The Lumineers’ Ho Hey.

Which band do you want to reunite this year?

Ryan: Groove Street

Josh: On The Rocks

Daniel: Dispatch

Who would you like to see win big at the Grammys?

Ryan: Taylor Swift

Josh: Mumford and Sons

Daniel: Daft Punk or Robin Thicke

Do you think music videos are still important?

Ryan: Videos are a good way to get to know the band’s personality. OK Go have a really cool music video with them walking on a treadmill, which showed off their quirkiness. I think [music videos] are still important.

Josh: I think we’re in an age of visual people because of YouTube etc., so if people want to get famous, they have to go down that route, or else they won’t have a presence. But in my opinion, music should always be primary.

Daniel: I don’t think they help artists sell music, but they’re good for artists that want to make a statement. I like Lupe Fiasco and Macklemore because they recently came out with some interesting videos. What Beyoncé did by putting out a video for each song was incredibly unique and made a statement. They’re not just dancing videos; they’re telling stories.

January 20, 2014 by Sarah Prince

Connect Online For A Better Bottom Line

Establishing a presence on Facebook, Twitter and YouTube is a necessary step in promoting new productions, but it is not enough. Effective social media marketing is complex and posting a few links on Facebook or fun facts on Twitter each week is just the beginning.

Using social media management tools to monitor relevant online chatter and respond to patrons’ feedback is very important. For instance, if there has been more buzz about rude front of house staff than the cast’s acting abilities, but that’s unbeknownst to management, then that’s a serious cause for concern.

To stand out amongst the noise, which characterizes social media, stay up to date about industry-wide best practices and assess competitors’ social media activity. If you want to improve your Facebook page, then find brand pages that frequently share interesting content that has high-quality visual elements and understand the approximate 80/20 split between being conversational and promotional. Viral videos like Will It Blend? demonstrate how easy it is to produce engaging content at minimal cost.

January 13, 2014 by Sarah Prince

The Meme-ing of Life According to Second City

Second City Toronto Cast

Second City’s new show, The Meme-ing of Life, which examines technology’s impact on modern relationships, induces nostalgic feelings for a time when people spent more time talking than texting. From sifting through online dating profiles on Lavalife’s website to coping with YouTube addictions, The Meme-ing of Life essentially covers everything in today’s zeitgeist.

One wonderful sketch features a driver (Jan Caruana) intensely frustrated with a border crossing guard (Nigel Downer). The majority of Torontonians seem to have a funny story about discretely indulging in shopping sprees abroad or hiding beer in the trunk, so this is remarkably relatable material. Next time you and your partner drive to the United States and they ask if you have anything to declare, perhaps you should test out the following line as your response: “Yes, officer, our love.”

While it’s easy to bond over stories about crossing the border, few local experiences compare to encounters with sketchy people on the TTC. Another sketch effectively pokes fun at how single people can potentially find love amidst all the smelly commuters. Through interactions that gradually become flirtatious, a man’s efforts to sit in the seat a woman reserves for her purse eventually lead to a make-out session on public transit. Local newspapers are filled with stories of missed connections, so theirs is perfectly suitable for a dating story about Generation Y’s hook-up culture.

March 24, 2013 by Sarah Prince

Red Bull Supports Musicians

While Red Bull’s commercials tend to be cheeky with simple colour schemes, their interest in supporting aspiring musicians through innovative partnerships is very clear this summer. First on my radar was the Red Bull Soundstage Facebook contest, thanks to which my friends’ band Of Gentlemen and Cowards will appear on The Late Show with David Letterman in September.

UPDATE: Here’s the clip from Of Gentlmen and Cowards’ September 17 performance:

Then today I learned about an interactive billboard Red Bull created in London, England to promote Jessie Ware, who recorded her latest album at Red Bull Studios. Red Bull invited locals to colour in dots on the billboard until the advertisement was completely visible. Below is the final product:

August 23, 2012 by Sarah Prince

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