Favourite mobile app: Voxer (Walkie Talkie) / Scanner911
Professional role model:David Gergen, CNN political pundit, former Presidential Adviser
Most memorable on the job experience at Western:
While I have only been here for just over a year, I think being a part of the announcement that one of our leading researchers, Dr. Chil Yong Kang is moving to human clinical trials with his HIV/AIDS vaccine is memorable due to the overwhelming international response that the story received.
In 140 characters or less, describe the atmosphere at work when Western’s name change and re-branding was announced to the public:
Excited about the change, realized some would need convincing, rationale when explained gets positive reaction.
Prior to the Queen of Pop’s Super Bowl halftime show, I noticed she received lots of criticism, yet couldn’t fathom why. I’ve been a Madonna fan for as long as I can remember. Some of my early childhood memories include watching documentaries about how her career escalated before I was born and lip syncing singing along to her duet song, “Me Against the Music” with Britney Spears over the phone with a close friend. A few years ago, I even painted a ceramic plate with an iPod in the center and the tagline, “Get into the Groove.”
At 53, not only does she hold records for her chart-topping tracks, but she also looks incredible and shows no signs of slowing down. After dazzling us at the Air Canada Centre on her Sticky and Sweet Tour, where I regrettably didn’t buy an “Express Yourself” concert tee, it was difficult to see the superstar in a negative light.
Since “Give Me All Your Luvin’”, the first single from her 12th album, MDNA, debuted, reasons to dislike Madonna started becoming more apparent, but I find it hard to turn my back on one of my favourite performers.
Today Madonna made news because Malawi’s government officials are fed up with her donations that they feel are motivated too much by corporate interests in her global brand image than concern for children. When I first read the Toronto Star’s article, I mistook “state of the art girls school” and thought she’d arranged to build an arts school for girls because that sure would be thoughtful of her!
To be “fed up” with Madonna for wanting to improve Malawi’s education system is like being fed up with Angelina Jolie’s mass adoption spree or even Oprah’s generosity overseas for that matter. All of the above women have significant personal brands to protect, but along with their high status careers comes gigantic salaries and I hardly think we should criticize Madonna’s generosity to this extent. I hardly recall criticism from urban planners when Madge opened her first fitness centers in North America, so why so much outrage when she tries to do good in the world?
The blatantly excessive product placement in the “Give Me All Your Luvin’” music video was far from impressive, but it’s sure a catchy tune. That said, I confidently predict that it will not rank high on media professors’ list of video clips to show in future celebrity classes, the way that “Material Girl” was shown and then discussed at length last Friday at Western. They might as well just show separate commercials for Smirnoff, Adidas and whatever other brands were featured because aside from the ladies resembling Gwen Stefani’s Harajuku Girls, the brands were the standout visuals in the video, and I certainly don’t mean that in a good way.
Madonna’s professional contributions to music, not to mention my iTunes library, combined with her ongoing philanthropic projects make her an icon to watch. I’m curious about what critics will say once MDNA’s full length tracks are released, but until then, let’s remember the positive memories Madonna offers fans and focus on that.
Sometime after the People’s Choice broadcast and my simultaneous live tweeting session ended, I realized watching the awards show was a waste of time. I hadn’t voted in any of the categories this year. In fact, I waited until the day of to even look at the nominees list. All I knew was that this was going to be a buzz worthy televised event, so I had better watch to stay in the know.
After the credits rolled, however, my response could be summarized as indifference.
There’s usually one winner at each award show, typically a young Hollywood star, who mentions how they’d watched the show growing up and could then only dream about attending, let alone winning and now voila, here they are; it’s so incredible, they boast. I’ve let my dreams of becoming famous on the silver screen subside, with little to no expectations of ever performing or working in a role constituting its own category amongst the likes of Best Performing Actress. Entertainment PR professionals are recognized at less glamorous events, with ironically less publicity.
If it weren’t for the social component of watching the Golden Globes with a group of film-obsessed writers and fans, I wouldn’t have been much more entertained than I was the Wednesday night prior.
It’s one thing to upload only the photos that showcase your most attractive features or selectively tweet links related to your industry, but it’s quite another to publicly over-share the minutiae of your daily life. Too few social media users consciously filter the information they post online – a pattern which MTV Canada’s producers are capitalizing on to capture viewers’ attention in the network’s latest show, Creeps.
MTV used their ever so popular Jersey Shore as the lead-in for Creeps’ series premiere on January 5. Creeps proves that Canadian broadcasters indeed have a knack for creating engaging, interesting and timely original content, as it revolves around the over-sharing trend that we are all too familiar with in 2012.
Each episode examines young Canadians’ social media profiles and introduces viewers to Facebook-aholics and Twitter junkies. For example, in the first episode, we met Rashida James (@thatsSOrara) who has 300+ Twitter followers. In a recent tweet, she admitted she “doesn’t know 90% of the people” appearing in her news feed.
When sharing the Cold, Hard Truth with Western students last night, Kevin O’Leary didn’t speak about non-profit organizations in particular, but rather focused on finding an organization that has great growth potential. If this commercial is indicative of the talent at Heart and Stroke Foundation, then that makes them an organization worth taking seriously as potential future employer – it’s incredible.
Watching TV tonight, there were several commercials that caught my eye as Tumblr Tuesday worthy, but this spot by Heart and Stroke Foundation made the cut.
There is a complementary ad about men, which you can see here. Both ads mark a rare occasion in which the YouTube video is overlaid by an ad that you should actually click.
Spreading their message requires no more than 3 words on the screen at once, and that’s really all it takes for a powerful call to action.
