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Western

Labatt Brewery Tour

With only a few months left at Western, it’s time to complete my London to-do list. Inspired by a keynote speech by Jorn Socquet, VP of Marketing for Labatt Breweries of Canada, I was determined to visit the hidden gem that is Labatt’s local manufacturing plant.

For only $10 admission, anyone of legal drinking age can book a tour lasting about two hours. Thanks to Jade, who’s a real estate agent by day and tour guide by night, my friend Akritee and I, learned a lot about the brewing process.  Eager to emphasize how Labatt incorporates recycling and environmentally-friendly initiatives, Jade’s explanations brought new meaning to infotainment. Although it was frustrating to see one red-capped bottle fall under the radar of a worker whose responsibility is to notice recycled bottles with caps still on them, it was a fascinating tour overall.

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January 28, 2013 by

Concert Review: Chantal Kreviazuk

The setlist at Chantal Kreviazuk’s show Friday night at Centennial Hall made it seem like fans were privy to a unique live performance of soundtracks from popular films of the 90s and early 2000s. When she wooed everyone by playing popular hits like “Time,” this brought back memories of watching MuchMoreMusic before the channel’s re-branding, not to mention climactic melodramatic scenes from Dawson’s Creek.

Her career may have peaked in the 90s, but Kreviazuk’s commentary between songs was definitely timely for a concert in 2012. While introducing “Feels Like Home,” she shared that many couples gush about it being their wedding song, and then emphasized how divorces and multiple marriages have changed how people feel about it. Her anecdotes can be summarized by the themes of remarriage, rowdiness and rock stars’ lifestyles. Evidently an Apple customer, Kreviazuk also spoke about how much she loves FaceTime, especially when either she or her husband, Raine Maida from Our Lady Peace, are touring.

Early on, Kreviazuk made self-deprecating remarks about forgetting lyrics 12 times, joking that she needed a teleprompter, even though such errors weren’t noticeable. What was more frustrating, however, was how Kreviazuk repeatedly faced the orchestra rather than the paying ticketholders. Although she was understandably impressed by the orchestra’s seamless collaboration, it would have been nice to see more of her facial expressions while singing emotionally-driven lyrics, no matter how “honoured” she was to play with them. Apparently she assumed everyone was a major Orchestra London supporter, but the weak applause when she acknowledged them indicated otherwise.

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November 13, 2012 by

Margaret Trudeau Educates Western

When Margaret Trudeau visited Western today, she was introduced through a video narrated by George Stroumboulopoulos, an equally well-liked Canadian cultural icon. Margaret, a mental health advocate, was invited to Western for the Faculty of Health Sciences’ Distinguished Lecture series to talk about her experiences with bipolar disorder, which she discusses in her book Changing My Mind (2010).

Margaret began by saying that she acted like a “drama queen” as a child, who was “quick to cry, quick to laugh.” She first experienced minor bouts of depression when she moved out of her parents’ home during university, noting that she missed the balance once she began living on her own in a basement apartment.

Albeit briefly, Margaret mentioned that the pressure of being a public figure didn’t help her feel better because as the Prime Minister’s wife, she was always expected to be graceful and look good. “There’s nothing more humiliating than being locked up in a psych ward, especially when people who don’t even know you look up to you,” she said. Her position as Canada’s First Lady also contributed to her mood swings, as sometimes her social calendar was filled with fancy events, whereas other times she felt more isolated in Ottawa.

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November 1, 2012 by

Eat, Read and Discuss: Amor Towles Tweet Up

As I’ve said before, what’s a Toronto visit without an Indigo event? This time my trip home coincided with another Indigo tweet up at the classy downtown French restaurant Biff’s Bistro. I was one of four winners selected to have dinner with the bestselling author Amor Towles, who was in town for the International Festival of Authors.

Amor Towles’ debut novel Rules of Civility (2011) has been well received by critics whose praise matches my impression of him. Rules of Civility‘s 1930s New York setting led the tweet up attendees to discuss history, including commentary about how students learn about previous decades through textbook summaries, often leading us to generalize how people lived in the past.

Grey nails for dinner in Biff’s Grey Room

The tweet up was organized by Indigo’s events team and Penguin Group (Canada), Amor’s publisher. Amor sat in the middle of the table, making it easier for everyone to ask him questions. Amor primarily works in investments in New York, so his stories about writing the manuscript and approving the final content while juggling a full-time job on Wall Street was interesting to hear about.

Although the earlier topics of conversation were directly linked to books, such as Kobos, reviews and book clubs, I enjoyed when the discussion shifted to marketing. It was nice to talk about word of mouth marketing as it relates to publishing and learn about how often the avid readers at the table make decisions based on friends’ recommendations.

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October 23, 2012 by

Jian Ghomeshi Visits London

When someone famous visits London, take note because from what I can tell, it doesn’t happen often. However, CBC host Jian Ghomeshi visited the Forest City today to promote his new memoir 1982. Rather than telling his life story “from womb to tomb,” Jian chose to share coming of age stories about fitting in as a young immigrant to Canada, focusing on the awkward year that was grade nine. His fan base immediately bought the book  – enough to ensure it debuted as the nation’s #1 bestselling non-fiction book, which is a huge accomplishment.

Taking a break from Western Homecoming festivities, I went to Chapters South London for Jian’s book signing. Delighted by the chance to have a seat without waiting hours beforehand, I eagerly waited for him to come out of the green room. Once on stage, Jian talked about 1982 and his memories of London, such as performing with Moxy Fruvous at Western Fair and drinking at the Spoke. Then he read aloud 2 stories about men watching sprinklers in Thornhill and his parents’ disapproval of his fashion sense inspired by David Bowie.

The Q&A that followed covered Q interviews such as Billy Bob Thornton and Harrison Ford, his transition from musician to broadcaster and tips for preparing for interviews. Jian emphasized the importance of doing in-depth research about guests, adding that he insists on knowing his guests’ work well before doing a ‘dance’ with them, as that’s how he metaphorically described the routine between interviewer-interviewee. I found it interesting when he talked about how his show disproves that listeners and viewers suffering from attention defecits are uninterested in longer content. People don’t tend to turn off Q 3 minutes in to the show!

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September 29, 2012 by