When I went to Urban Outfitters at Yonge and Eglinton, I immediately noticed the disposable cameras by the cash.
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Urban Outfitters
While following Hannah Orenstein on social media, I’ve watched her become a published author, in a totally non-creepy way. Once I received an advance copy of her second novel, Love At First Like, I finally understood her success. It’s because her writing is incredible. Unfortunately, it took me a long time to truly get it because I’ve spent too much time on Instagram and not enough time reading books.
Now Hannah has a new novel about how Instagram has changed our society, so it’s perfect for me! Love At First Like gives new meaning to “doing it for the ‘gram”.
American Idiot tells the story of three miserable, rebellious young men seeking freedom from suburban life. The angsty plot, powered by poppy versions of Green Day hits, covers romance, friendship and politics.
In the opening scene, I was intrigued by the Nam June Paik-esque backdrop of TV screens and newscasts. The pop culture references were an effective way to establish the setting and create a youthful vibe.
If you want to dress like an American Idiot character, here’s a short shopping guide:
Start your shopping spree at American Apparel for logo-free basics, then visit Bluenotes to keep your youthful look intact, followed by a stop at Urban Outfitters for overpriced hipster necessities. For footwear, I recommend picking up a pair of Converse, Vans, Keds or Dr. Martens. When you’re browsing the stores, look for clothing made of leather, denim, or flannel. If there’s a bearded salesperson wearing a plaid button-down shirt and multiple piercings, he can probably steer you in the right direction. Studded blazers can make your grunge look more professional (which is key if you’re going straight from work to see the show). A toque can protect your hair from the cold weather, while adding just the right amount of flare. If your attire strikes a balance between goth, punk and pastels, then get ready to pose for a Broadway-obsessed street style photographer.
After Blockbuster closed its doors, Urban Outfitters seized the opportunity to open its first London, Ontario location. Transforming the former video rental store into an urban shopping paradise required over eight months of construction followed by final touches done by the chain’s visual display team.
Their extensive preparations certainly paid off and district manager Sarah Leising is more than pleased with how the 8,000 square foot space looks now. Eager to see London’s students visit and shop with friends and family, she’s confident that the store’s uniquely “eccentric” environment will make it a hot spot on Richmond Row.
Although Urban Outfitters has grown to become an international chain, Sarah emphasized that they make an ongoing effort to be “culturally relevant,” such as through collaborations with local designers and organizations.
To connect with London’s music lovers, the store is hosting a grand opening party on Thursday February 7. The Elwins, Eternal Summers and Richie Blackz will perform on the second level from 6-8 PM. Get there early!
Sales associate and MIT classmate Stephanie Edwards is excited to work there, knowing that she can be herself and have fun on the job. Her co-worker Monique told me she’s equally jazzed about her part-time job because she likes the store’s alternative vibe and the flexible dress code for employees.
I’ve shopped at Urban Outfitters in Washington, Las Vegas, New York, Montreal and Toronto, so I can attest that Urban Outfitters has a great selection and I’m excited to monitor new arrivals at their London store.