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Concert Review: KT Tunstall

TIFF might be over, but Toronto remains a star-studded destination. On Friday night, Avicii, Sarah Silverman and Serena Ryder all had events I would’ve loved to attend, but thanks to Nokia & Live Nation, I saw KT Tunstall. Twitter for the win, once again!

Tunstall kicked off her North American tour at the Danforth Music Hall and it was obvious that she was a little bit rusty. The apologetic singer repeatedly said “sorry” so many times that it became a running joke and the audience started counting. The Danforth Music Hall is a small enough venue that each time a fan shouted something at her, everyone could hear. This lighthearted banter created a laidback vibe that made the evening more enjoyable.

It was fun to hear Suddenly I See, Funnyman and Black Horse and the Cherry Tree live, but I wish she played more of her early hits. Instead, Tunstall focused on playing newer material. At some point between performing songs from her latest record Invisible Empire//Crescent Moon, Tunstall said she liked writing tracks in Arizona because “it’s the perfect place to meditate.” This album marks a transition in her career because after making upbeat pop-rock songs, she became interested in darker subject matter, including death.

Overall, I thought the sound quality was good, but the concert was short and there wasn’t anything too memorable. Though I’m grateful for having amazing seats in Row F, KT Tunstall’s performance didn’t top my first experience at the Danforth Music Hall when Sam Roberts rocked the house in 2008.

September 22, 2013 by Sarah Prince

Tuesday With Mitch Joel

Photo: Terry Fallis

On Tuesday I had a chance to connect with some industry peers and see not just any Canadian marketer, but one who’s so influential that he’s verified on Twitter! Mitch Joel, bestselling author of Six Pixels of Separation and president of Twist Image, was the featured speaker at the Third Tuesday meetup and he was awesome.

Surprisingly, the highlight of my evening was not the opportunity to meet people from Twitter in real life. It wasn’t Mitch’s jokes either (and there were a few). The best part of the event was the feeling I had when left. For the first time, spending two hours in a bar inspired me to be that girl sitting in the TTC’s red seats typing away. That’s why I like going to book signings – you always leave feeling inspired and last night was no exception.

Mitch made an interesting comment: “Writer’s block doesn’t exist. It’s bullshit.” From there, he went on to talk about how he likes to embrace the chance to write wherever and whenever he can, even if that means sitting on the floor at a conference.

September 11, 2013 by Sarah Prince

An Ode to Oreo

There’s a delightful quality to everything Oreo posts on social media. From the Super Bowl blackout to Father’s Day, Oreo creates content that seamlessly weaves in current events without ever seeming obnoxious or sales-y.

The photo they uploaded minutes after the Royal Baby’s sex was announced once again shows that Oreo’s a band who truly gets how to engage through social media marketing. Oreo is all about having milk and cookies. Therefore, placing milk, which is central to their creative, in a baby bottle in honour of the royal family isn’t a stretch. Instead, it’s cute and adds to the loveable quality of the brand and product that makes Oreo cookies a classic snack and childhood favourite.

July 23, 2013 by Sarah Prince

4 Reasons I Love Twitter

I’m officially a university graduate now and the day after convocation, the celebration continues: today is my fourth anniversary on Twitter.

That means it’s been four years since I first tweeted “Jewellery is not a toy” after a beaded necklace that I made broke. I still have those grey beads in a ziploc bag. Today, the manager who worked at Toronto’s Bead Cafe is engaged to a family friend. As Twitter reminds us every day, it’s a small world!

To celebrate this exciting occasion, I’ve created a list of 4 reasons I love Twitter:

1. Twitter Contests

Twitter is responsible for helping me win many products and experiences. Contest prizes have included touchscreen gloves from Target Canada, an Aroma gift card, and a Rob Thomas concert DVD. More recently, I won a free hour of bowling from The Ballroom, which I have yet to redeem. The most amazing prize, however, came from MuchMusic, who gave me tickets to see Arcade Fire!

Arcade Fire

2. Job Opportunities

To apply for my current marketing role, I submitted links to my social media profiles, not a resume. And like the characters of The Internship, they hired me following an interview on Google+ Hangouts. Social media is a crucial part of the hiring process now and I’m curious to see how the relationship between social media and HR continues evolving. Twitter helps you showcase your industry knowledge and personality, so share your commentary and keep it clean!

June 20, 2013 by Sarah Prince

Amber Mac in London

Twitter is one of the best websites around. Without it, I never would’ve connected with Amber Mac.

Why is Amber Mac so special? Well, Tony Robbins explains it best:

For all things social media and technology, Amber Mac’s got you covered. So when I was reading tweets on Wednesday afternoon and Amber posted about a keynote in London the next day, I froze. “London, ON” might as well have been written in bold neon font in caps lock because that’s how much those key words stood out. A few Google searches, emails and direct messages later, I arranged to attend her presentation at London’s annual EDCO conference.

February 10, 2013 by Sarah Prince

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