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Twitter

Tuesday With Mitch Joel

Photo: Terry Fallis

On Tuesday I had a chance to connect with some industry peers and see not just any Canadian marketer, but one who’s so influential that he’s verified on Twitter! Mitch Joel, bestselling author of Six Pixels of Separation and president of Twist Image, was the featured speaker at the Third Tuesday meetup and he was awesome.

Surprisingly, the highlight of my evening was not the opportunity to meet people from Twitter in real life. It wasn’t Mitch’s jokes either (and there were a few). The best part of the event was the feeling I had when left. For the first time, spending two hours in a bar inspired me to be that girl sitting in the TTC’s red seats typing away. That’s why I like going to book signings – you always leave feeling inspired and last night was no exception.

Mitch made an interesting comment: “Writer’s block doesn’t exist. It’s bullshit.” From there, he went on to talk about how he likes to embrace the chance to write wherever and whenever he can, even if that means sitting on the floor at a conference.

September 11, 2013 by Sarah Prince

An Ode to Oreo

There’s a delightful quality to everything Oreo posts on social media. From the Super Bowl blackout to Father’s Day, Oreo creates content that seamlessly weaves in current events without ever seeming obnoxious or sales-y.

The photo they uploaded minutes after the Royal Baby’s sex was announced once again shows that Oreo’s a band who truly gets how to engage through social media marketing. Oreo is all about having milk and cookies. Therefore, placing milk, which is central to their creative, in a baby bottle in honour of the royal family isn’t a stretch. Instead, it’s cute and adds to the loveable quality of the brand and product that makes Oreo cookies a classic snack and childhood favourite.

July 23, 2013 by Sarah Prince

4 Reasons I Love Twitter

I’m officially a university graduate now and the day after convocation, the celebration continues: today is my fourth anniversary on Twitter.

That means it’s been four years since I first tweeted “Jewellery is not a toy” after a beaded necklace that I made broke. I still have those grey beads in a ziploc bag. Today, the manager who worked at Toronto’s Bead Cafe is engaged to a family friend. As Twitter reminds us every day, it’s a small world!

To celebrate this exciting occasion, I’ve created a list of 4 reasons I love Twitter:

1. Twitter Contests

Twitter is responsible for helping me win many products and experiences. Contest prizes have included touchscreen gloves from Target Canada, an Aroma gift card, and a Rob Thomas concert DVD. More recently, I won a free hour of bowling from The Ballroom, which I have yet to redeem. The most amazing prize, however, came from MuchMusic, who gave me tickets to see Arcade Fire!

Arcade Fire

2. Job Opportunities

To apply for my current marketing role, I submitted links to my social media profiles, not a resume. And like the characters of The Internship, they hired me following an interview on Google+ Hangouts. Social media is a crucial part of the hiring process now and I’m curious to see how the relationship between social media and HR continues evolving. Twitter helps you showcase your industry knowledge and personality, so share your commentary and keep it clean!

June 20, 2013 by Sarah Prince

Amber Mac in London

Twitter is one of the best websites around. Without it, I never would’ve connected with Amber Mac.

Why is Amber Mac so special? Well, Tony Robbins explains it best:

For all things social media and technology, Amber Mac’s got you covered. So when I was reading tweets on Wednesday afternoon and Amber posted about a keynote in London the next day, I froze. “London, ON” might as well have been written in bold neon font in caps lock because that’s how much those key words stood out. A few Google searches, emails and direct messages later, I arranged to attend her presentation at London’s annual EDCO conference.

February 10, 2013 by Sarah Prince

Behind the Brand: Lenovo

It’s one thing to like an electronics brand on Facebook and follow them on Twitter.

It’s quite another to learn about technology trends for the new year.

Name: John Swinimer (@jswinimer)

Position: PR & Communications Manager

Employer: Lenovo

Education: English, York University

Professional role model: John B. Challinor – Director of Corporate Affairs, Nestlé

Describe your favourite part of your job in 140 characters or less:

I’m a tech geek – what’s new and exciting for consumers. I enjoy communicating new ideas and stories. I value relationships with journalists.

How does Lenovo maintain top-of-mind awareness for Canadian consumers?

Lenovo works closely with top computer and electronics retailers to spread the news for consumers. Lenovo also has strong relationships with tech journalists who speak about Lenovo products to educate consumers about their purchases.

Favourite memory of attending the Consumer Electronics Show (CES) in Las Vegas:

My favourite memory of CES is rekindling friendships with journalists and making new friends along the way. Bumping into Felicia Day was also pretty cool.

What is the most buzz-worthy product that debuted at CES 2013?

Not to sound too pretentious, the Lenovo IdeaCentre Horizon table top PC received a lot of attention from journalists and critics at CES, and it won many awards.

January 31, 2013 by Sarah Prince

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