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LinkedIn Profile Changes

Sarah Prince LinkedIn June 2014

We’ve all heard about how a polished profile picture (one that’s not cropped, blurry or too dark) can help users make a strong first impression for profile viewers. Now that LinkedIn unveiled a new look for profiles, it’s time to get creative because the addition of a LinkedIn cover photo will make it easier for premium users to portray their personal brand.

Your cover photo on every platform is an excellent place to showcase your interests, photography skills and personality. Choose an original photo whenever possible. On Twitter, my cover photo shows jeans on a rack from the American Apparel sale. On Facebook, my cover photo has a bathroom sign from Disney World that says Prince and before that it was a shot of me posing with the cast of The Social. For now, I’ve selected an image from LinkedIn’s image gallery that’s available for Premium users to use as a temporary placeholder.

Read on for my advice about how employees, job seekers and recruiters can use the new cover photo feature.

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June 4, 2014 by

Listen To Lainey Gossip

Hot On The Street - Elaine Lui : Lainey Gossip

In every Behind The Brand interview, I enquire about professional role models. At the moment, I’d say mine is Elaine Lui AKA Lainey. Every profile of her that I read reiterates that she’s a hardworking media personality who successfully juggles several jobs in the entertainment industry.

After meeting Lainey at a taping of The Social, I was excited to see her again at Indigo. Lainey’s new book Listen To The Squawking Chicken: When Mother Knows Best, What’s A Daughter To Do? A Memoir (Sort Of) is a tribute to her mother, who raised her around a Mah Jong table and inspired her to become a professional gossiper. 

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May 4, 2014 by

Sharing Secrets With Jessi Cruickshank

Jessi Cruickshank and Sarah Prince - Biore Canada

I don’t have many beauty secrets, but I will let you virtually eavesdrop on conversations with TV personality Jessi Cruickshank at Bioré’s event. Jessi and Dan were to MTV what Regis and Kelly were to ABC, so when I was invited to hear Jessi reveal how she becomes camera ready I was psyched.

The theme and hashtag of the evening was #TheCharcoalSecret because charcoal is a key ingredient in Bioré’s new products. The event was just a few days after her infamous Rob Ford interview in LA and Jessi gracefully transitioned from talking about politics to Hollywood and skincare.

Jessi hosted her own mini ceremony to reveal her craziest interview experiences:

Best Actor: Tom Cruise

Did you know he has his own mystic tanner? Hopefully they’re not the same person responsible for so many A-list stars with orange skin at the Academy Awards. Regardless, Jessi was overwhelmed by the size of his entourage, which she says includes assistants for his assistants.

Worst Actor: Kristen Stewart

To put it mildly, “she was very unpleasant.” Unfortunately for Jessi, Twilight fans were so aghast by their televised interview that they sent death threats and complaint letters to MTV.

Most High Maintenance: Mariah Carey

Mariah’s publicist insisted on a standing interview so Mariah would look thinner. OK, no big deal. Once on set, Jessi was introduced to Mariah’s personal lighting director and when she arrived, the publicist said, “I’m going to receive Mariah,” speaking about the diva as if she’s royalty. Looking back, Jessi says that now “I feel like we go back to when we were babies with pacifiers.”

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March 9, 2014 by

Kindness Counts

Kindness Counts Facebook Cover Photo

Western University graduates Josh Stern and Russell Citron are inspiring Gen Y to pay it forward and people are listening. Their charitable initiative #FeedTheDeed discourages people from playing an online drinking game and encourages random acts of kindness.

#FeedTheDeed has sparked a huge conversation about the power of social media. Instead of producing videos of themselves chugging beer, #FeedTheDeed participants are donating blood, clothes and toys.

How It Is Promoted

In the last 2 weeks, my Facebook news feed has been filled with photos and videos of friends distributing popcorn, coffee and TTC tokens. To extend the reach of #FeedTheDeed, participants are nominating friends, family and celebrities around the world. For example, Josh Stern nominated Canadian singer-songwriter Nikki Yanofsky and then she handed out candy in Montreal on Valentine’s Day.

What I Did

I love Twitter. I like Starbucks.

When my friend Sam Pollack nominated me to #FeedTheDeed, this is what I did to support a few charities I care about:

I used Twitter to send Starbucks gift cards to Anaphylaxis Canada, Heart and Stroke Foundation and Canadian Breast Cancer Foundation. Non-profit employees deserve to be rewarded for their hard work and I hope they will encourage more people to continue the chain.

Feed The Deed Tweet Example

Starbucks Tweet A Coffee

What You Can Do

Here are some ideas:

  • Volunteer
  • Pay for a stranger’s bill at a café
  • Send handwritten notes or cards
  • Buy a ticket to attend a charity event
  • Contribute to a Kickstarter campaign
  • Loan money to an entrepreneur on Kiva

For more information, follow Kindness Counts on Facebook!

February 19, 2014 by

Famous Night Owls Watched Jimmy Fallon

Tonight Show Starring Jimmy Fallon

 

Jimmy Fallon has officially replaced Jay Leno as The Tonight Show’s new host. His first episode was a star-studded success, which included surprise appearances from Joan Rivers, Kim Kardashian, Sarah Jessica Parker, Lindsay Lohan and Stephen Colbert. U2 performed outside of the G.E. building and Will Smith joined Jimmy onstage for a dance routine about the evolution of hip hop.

 

Denny's #FallonTonight Tweets

Denny’s engaged with night owls on Twitter through real-time marketing

Famous Night Owls

It was a big event in television history and famous people were watching too. Check out this Storify to see supportive tweets from celebrities such as Ellen DeGeneres and Michael Moore.

http://storify.com/sarahprince/tonight-show-with-jimmy-fallon

February 18, 2014 by