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Tuesday With Mitch Joel

Photo: Terry Fallis

On Tuesday I had a chance to connect with some industry peers and see not just any Canadian marketer, but one who’s so influential that he’s verified on Twitter! Mitch Joel, bestselling author of Six Pixels of Separation and president of Twist Image, was the featured speaker at the Third Tuesday meetup and he was awesome.

Surprisingly, the highlight of my evening was not the opportunity to meet people from Twitter in real life. It wasn’t Mitch’s jokes either (and there were a few). The best part of the event was the feeling I had when left. For the first time, spending two hours in a bar inspired me to be that girl sitting in the TTC’s red seats typing away. That’s why I like going to book signings – you always leave feeling inspired and last night was no exception.

Mitch made an interesting comment: “Writer’s block doesn’t exist. It’s bullshit.” From there, he went on to talk about how he likes to embrace the chance to write wherever and whenever he can, even if that means sitting on the floor at a conference.

September 11, 2013 by Sarah Prince

Never Say Never

Justin Bieber and Dancers

I never thought I would see Justin Bieber perform live, but never say never!

Though I didn’t immediately recognize opener Hot Chelle Rae, it was fun to see them play their 2011 hit Tonight, Tonight, which instantly became familiar when they closed their set with it.

More than half an hour after Justin’s scheduled stage time at the Air Canada Centre on Thursday, a dramatic ten-minute countdown began. When he emerged from the ceiling wearing oversized wings, the first thing I thought of was Pink’s showstopping trapeze act at the 2009 Grammys. Justin may not have done any acrobatics, but his entrance was more than enough to excite fans.

Justin Bieber Toronto

From there, Justin literally started the show with a bang, as fireworks went off during his first song, All Around the World. Usually stars hold off on fireworks and confetti until the encore, so it was cool that these effects were used early on.

The themes for the graphics, video backdrops and dancers’ costumes ranged from outer space to underwater. Justin changed outfits at least four times and my favourite part was how he rocked fire engine red high top sneakers. (You know how much I love all things red!)

July 26, 2013 by Sarah Prince

On The Radar: Father’s Day Advertisements

Oreo – Wonderfilled

Sometimes all a girl wants to do is stay up late and tell jokes with her dad until they get hiccups. Can you blame her?

The cheerful animation kind of makes me want to watch monster movies on TV with milk and cookies. Who’s up for a movie marathon? I’ll bring the snacks.

[youtuber youtube=’http://www.youtube.com/watch?v=HDaCU_qD5gk’]

Sears – Not a Superhero

Who is the Sears dad? He wears a suit and tie, not a cape. He interrogates his daughter’s boyfriends and doesn’t fight villains. He doesn’t have superhuman power, but the son in Sears’ Father’s Day commercial is convinced that doesn’t make Dad any less cool. “He’s just super because he’s my dad,” the boy says in a voiceover.

Interestingly, the ad has an explicit call to action at the end, asking viewers to look for their product placement in the new Man of Steel film. The ad uploaded to YouTube then ends with an interactive and clickable gift guide to shop online and find the perfect gift for dad.

[youtuber youtube=’http://www.youtube.com/watch?v=miAz2AFVy_c’]

June 19, 2013 by Sarah Prince

OHM Fashion Show

The annual OHM Fashion Show on Friday raised money for the Canadian Cancer Society and focused on street style this year.

The show’s passionate executive team created a sophisticated atmosphere, which made Centennial Hall look much nicer than the bingo hall it resembled when I saw Chantal Kreviazuk and the Barenaked Ladies play there.

Well-known youthful brands seen onstage included French Connection, American Apparel and Danier Leather. This men’s graphic tee by American Apparel caught my eye and reminded me that I’d like to make a similar shirt at the Bang-On store in Toronto.

A show inspired by Pinterest would be incomplete without some nice DIY designs. For the ‘Salvage’ segment, Leah Brown transformed thrift shop purchases, such as these denim shorts, into runway-ready outfits.

OHM not only highlighted some upcoming trends for spring, but also entertained the crowd through phenomenal choreography. As you can see, it’s never too late to learn how to make a ballerina-style hair bun!

March 16, 2013 by Sarah Prince

On The Radar: ’90s Stars Return to TV

The Backstreet Boys are back, making their small screen debut in Old Navy commercials prior to their upcoming reunion tour with Kevin Richardson reuniting with the boy band. An Old Navy staffer has explained that their “target customer grew up in the ’90s, and that time period conjures an emotional connection, so [they’ve] worked with a number of actors and musicians who remind her of that nostalgic decade.” (Source: Bloomberg)

[youtuber youtube=’http://www.youtube.com/watch?v=5O1QS4r1JHc’]

In case that doesn’t satisfy your longing to see your favourite stars of the past, Old Navy has followed up with newer commercials featuring Joan Rivers (notably a hilarious woman on Twitter too) and Sex and the City star Mario Cantone. I’d love to meet the Fashion Police co-host, but so far I’ve had to settle for posing with Joan’s wax figure at Madame Tussauds’ Las Vegas location. What’s more, Old Navy has jumped at the opportunity to make interactive YouTube videos, enabling fans to watch different clips of Mario and Joan at faux fashion shows online.

November 5, 2012 by Sarah Prince

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