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Toronto

SUBWAY Style

Photo Source: CNW

Photo Source: CNW

Hungry for haute couture? Look no further than SUBWAY’s collaboration with Canadian designer Sunny Fong, owner of Vawk, who launched a capsule collection inspired by food at World MasterCard Fashion Week in Toronto.

“We are always looking at new ways to be a part of pop culture and share our healthy living message,” said Kathleen Bell, Director of National Marketing, SUBWAY Restaurants Canada. 

Fashion Week presented an opportunity for SUBWAY to make a bold statement with stunning outfits inspired by their menu. This marked the first time SUBWAY participated in the festivities. Six outfits were seen on the runway, plus two other designs were displayed in the tent with materials from SUBWAY packaging. Backstage, models were fed SUBWAY sandwiches to help energize them — what a filling snack!

March 26, 2015 by

Year In Review: 2014 Highlights

Hot On The Street - Disney World - Magic Kingdom - Carousel of Progress

Disney’s Carousel of Progress

Instead of spending time at one company or school, I had a choose-your-own-adventure style ‘gap year’ that echoed the name of Neil Patrick Harris’ autobiography. After studying personal branding, career development and digital marketing, I crammed several unique experiences into a challenging year that changed my perspective of the global economy. The ‘work hard, play hard’ mantra came to life and thankfully I reaped rewards along the way.

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December 31, 2014 by

Next Issue

I like to read at home.

Introduction

Rogers’ Next Issue magazine subscription service and app legitimately changed my life this past year. At first, the transit ads for software that’s essentially ‘Netflix for Magazines’ made the trial tempting, but it wasn’t until I was offered an extended trial as a Klout perk that I recognized its true value.

I’ve always enjoyed reading magazines for the articles, pictures and tips. I’ve always had at least one annual subscription to a print edition (or at least since the days of Teen People and YM!). I’ve always liked reading.

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November 30, 2014 by

Talk Is Cheap 7

Hot On The Street - Sarah Prince and Martin Waxman

Martin Waxman

Introduction

Talk Is Cheap is an annual conference presented by the corporate communications and public relations students at Centennial College. Last year, I went with my friend Rachel who has a CPG client-side marketing role. It was helpful to compare notes because she found the digital insights interesting and I appreciated the opportunity to learn more about traditional media relations. This year, I was excited to go again. I had a chance to hear different speakers, see familiar faces and extract practical tips.

Location

Centennial College – Story Arts Centre @ Pape Ave & Mortimer Ave

Outfit

Ann Taylor LOFT black jacket, Roots X Douglas Coupland ‘I Miss My Pre-Internet Brain’ ironic graphic t-shirt, Mavi skinny jeans, Sam Edelman black suede boots

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November 27, 2014 by

Promotions Around Downtown Toronto

Yonge and Dundas Square is a popular destination in downtown Toronto and therefore a prime location for companies that want to raise brand awareness among a large audience of pedestrians. No matter how often I shop at the Toronto Eaton Centre, I seem to miss some of the most exciting experiential marketing stunts. To compensate, I rely on YouTube and industry publications to get my fix and find out what’s happening.

Thanks to YouTube pre-roll, I discovered two cool campaigns that were executed recently by Koodo and Keurig. The alliteration of these brand names is unintentional, but noted.

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November 26, 2014 by