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Toronto

How To React To The New Chevrolet Malibu

Photo Source: Adweek

When Facebook launched their new Reactions feature, I was curious to see how my friends and peers in the advertising industry would respond. It’s been around for about a week now and I have yet to use anything but the Like button; however, I think that’s simply a response to the type of content that has appeared in my news feed. If something was truly shocking or devastating, I wouldn’t hesitate to say “Wow!” with a click.

One of my favourite new ads capitalizes on Facebook’s Reactions to demonstrate how much their customers will love their latest product. To produce their one-minute spot “From Like to Love,” Chevrolet and their agency Commonwealth/McCann collected video clips from user-generated content. The videos capture typical moments that are shared on social media like kids’ first day of school and an engagement.

March 1, 2016 by Sarah Prince

Networking With Janet Kestin And Nancy Vonk

Nancy Vonk

The Dove Campaign for Real Beauty was discussed repeatedly in high school and university, so when I learned that Ogilvy’s former co-chief creative officers who were responsible for the work were speaking at a Women of Influence event, I couldn’t resist. On Wednesday night, Nancy Vonk and Janet Kestin shared how women can get ahead by speaking up and networking at a Women of Influence event.

In the age of personal branding, I was surprised when they said that women are taught it’s wrong to talk about themselves. Whether it’s at a networking event or an interview, it’s beneficial to have an elevator pitch ready and be a good storyteller when you have the opportunity to talk about your life and career.

December 17, 2015 by Sarah Prince

Cooking With Flare at World MasterCard Fashion Week

Hot On The Street - Cooking With Flare

When I anticipated eating a special brunch at World MasterCard Fashion Week inside the tent, I knew the food would be better than quick service fare, but Flare and Metro’s chefs exceeded my expectations. As soon as Flare’s editor-in-chief Cameron Williamson humbly introduced himself at the entrance, I knew I was in for a treat. Soon we were offered glasses of sparkling water and then escorted to the beautifully decorated main room, where a long candlelit table extended down the runway.

It was the kind of event where everyone shared my enthusiasm for Texture by Next Issue and that made me happy. We all enjoyed a delicious four course meal, which included a beet salad, mushroom pasta, fish and dessert, and each course was introduced by a different chef and model.

October 23, 2015 by Sarah Prince

Concert Review: Shania Twain

Shania came back to Toronto for her third visit on the Rock This Country tour and she’s clearly on a mission to reconnect with fans that have noticed her absence from the concert circuit.

Gavin DeGraw, who rose to fame thanks to the beloved show One Tree Hill, was the opening act and he started the evening on a powerful note. He began behind the piano to perform Soldier and then continued to play hits like Sweeter and Chariot. His cover of Bryan Adams’ Heaven was a notable highlight.

He really got the crowd riled up when he stepped off the stage to sing I Don’t Wanna Be with fans on the floor. He shook fans’ hands as he walked around with security and I watched with envy from the nosebleed section. At the time, I didn’t know that he was prepared to get so personal with fans that he would surprise a lucky bride and groom’s guests at a local wedding the same night! Gavin and Shania were both sentimental about their last night on tour together and I was delighted to see Gavin come back on stage to sing Party for Two as a duet with her.

October 13, 2015 by Sarah Prince

Hotspot: Canada’s Wonderland

Hot On The Street - Canada's Wonderland - Backlot Stunt Coaster - Sarah Prince

I covered most of Toronto’s tourist attractions while growing up in the city, but it’s fun to return to your favourite spots with a new perspective as an adult. I recently went to Canada’s Wonderland to experience the thrill of riding roller coasters and escape city life for the day.

My favourite ride is definitely The Fly. It’s slower than the Backlot Stunt Coaster, which I also liked, but fast enough to feel like a mini adventure. Thunder Run comes at a close second, while the wooden ride Wild Beast was too shaky for me. Next time, I’d love to ride in a log on TImberwolf Falls.

September 4, 2015 by Sarah Prince

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