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Toronto

Facebook Connects Music Lovers

If you want to star in a music video, there’s no need to respond to a semi-sketchy casting call posted on Craigslist.

Derek Blais, art director at Tribal DDB, helped lead the creation of a music video that suits today’s narcissistic culture and sedementary lifestyle, where people want to invest minimal effort to become stars. Thanks to the “Facebook Connect” function, anyone with a Facebook account can star in Young Empires’ new music video, alongside young actors who look like tastefully dressed Abercrombie models.

I won’t bore you with the details of how the music video works. Slow internet connection? Try playing it on another computer. Director Miles Jay’s vision ensured it’s just that spectacular.

I first learned of Young Empires when fashion retailer FCUK named them artist of the month, following a competitive event promoting unsigned Canadian bands in September 2011. Little did I know that months later, they would achieve international buzz thanks to a creative interactive music video.

June 20, 2012 by

Behind the Books: Kim Izzo

Photo: The Globe and Mail
 

Name: Kim Izzo

Best Known For: The Jane Austen Marriage Manual (2012), The Fabulous Girl’s Guide to Decorum (2001)

Education: Screenwriting, York University

Employment: Deputy Editor/Beauty Director for Zoomer Magazine

Favourite mobile app: My Fitness Pal

Favourite magazines: Vanity Fair and Tatler

Professional role model: Suzanne Boyd, Editor-in-chief of Zoomer Magazine

Describe Jane Austen’s influence on your life in 140 characters or less:

Jane Austen made me understand at an early age the importance of manners, subtlety and being witty.

How do you choose your outfits for public appearances?

I try to pick colour because it’s better for television. I like dresses because it adds a touch of glamour and that’s never a bad thing.

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June 15, 2012 by

Girls On Film

Below are a few of my favourite picks screened at the TIFF Bell Lightbox tonight for the Packaged Goods series, where aspiring filmmakers, tastemakers and moviegoers celebrated women’s talent in film.

HTC “One, Freefall”

Director: Sara Dunlop

Take your phone, get outdoors and go on an adventure. Bottom line: have fun.

Dove “Growing Up”

Director: Kathi Prosser

As a loyal advocate for Dove’s Self Esteem Fund, it’s great to see a female director furthering the brand’s vision to help girls with body image and bring an important issue to light. Girls are indeed “growing up” in a turbulent time with too much pressure on appearances and this spot thankfully continues the conversation.

“Skyscrapers” – OK Go

Director: Trish Sie

This music video could easily double as an ad for Joe Fresh or Benjamin Moore. Great colours. Great music. Great choreography.

June 13, 2012 by

Dave Matthews Band Shines In the Rain

Hillside fans’ experiences with umbrellas aside, Dave Matthews Band’s sold-out show at Molson Amphitheatre on Saturday night was outstanding. In addition to the VIP experience I enjoyed thanks to American Express (seriously, follow them on Facebook), the band ensured no one left disappointed.

Rock bands as talented as Dave Matthews Band don’t need flashy costumes or fancy choreographed dances to convince the crowd of their greatness. Their undeniable raw talent led me to focus on their music and appreciate how well the onscreen season-appropriate imagery of roller coasters, flowers and birds fit the outdoor atmosphere.

Blind Pilot’s intimate encore performance above a patio inspired me to delve into their tracks online and reinforced how fortunate I am to live in Toronto, where such treats abound all summer long. Though I was disappointed that “Funny the Way It Is” was missing from Dave Matthews Band’s setlist, I had such a good time that I felt if I got a mosquito bite, it would be worth it.

Eager to attend an upcoming show this summer? Dave Matthews Band tour dates are listed here.

June 3, 2012 by

Smile and Share

Noticed a lot of blue and white lately? It’s probably because The Hospital for Sick Children’s SickKids Foundation launched their ‘Doing the Happy’ campaign – a great way to jumpstart the joyful season that is summer.

The excitement surrounding the campaign validates Globe writer Simon Houpt’s observations about what made the KONY 2012 video go viral. “Everyone loves kids,” he wrote.

Influencer engagement has been all the rage for a few years now, but tapping recognizable Canadian media personalities provides a nationalistic undertone, which helps enlist support. Though I couldn’t help but notice a slant toward featuring broadcast journalists from Bell Media, it was refreshing to see actors such as Ashley Leggat, whom I hadn’t seen since Toronto’s production of Dirty Dancing.

Houpt also urged marketers not to underestimate people’s attention spans. I predict that the campaign’s combination of a fun premise, worthy cause and clean visuals will lead to many more views for their 4+ minute long video.

Doing the Happy isn’t the only neat thing SickKids is doing in the digital space. Cundari recently developed a fantastic iPhone app that engages young patients. Through gamification, the app encourages kids to fill out pain diaries and report which medications are working best.

May 12, 2012 by